E-M-O-T-I-O-N-A-L

Dwayne Wade Trading Jersey’s just went EMOTIONAL!

Check out this Budweiser commercial. Bet you can’t not shed a tear or get a lump in your throat or stomach. Dwayne’s been trading jerseys with the best players in the NBA all season long (Like they do in Soccer/Football) But these trades will leave you feeling something. One of the most emotional commercials of all time! Take a look-see and let us know how you feel in the comments section: Have a nice Month!

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Writing for Radio Tip #208

Make a specific offer-to get measurable results focus on one offer Source:  RAB’s Guide to Writing Great Radio Copy

Today/3/8/19 I’ve heard the same commercial 5x. Yes, it has the frequency to work. Yes it’s on the correct radio station to reach the target consumer. But NO, it has so many numbers in it I couldn’t tell you what the call to action would be.

It advertises 2 different events in one commercial. It tells us the dates + the Times of the 2 events.   It’s driving me crazy. Well, not really, it’s just not well written.

Sell the Sizzle or Sell the Steak: Doesn’t matter to me, just sell one of them. Not both in one :30 commercial. (You could run 2 different commercials 50% x 50% that’s a solution).

You could use “Starting at 3pm” in a commercial. But usually you don’t need the time of an event, especially not 2 dates and 2 times in one commercial. If people are interested in your event, they will check their phones for the time and/or date.  End your commercial with your web, IG or  Facebook address.  Or even easier, for more information, check Us (insert advertisers name) out on the web, IG, twitter or FB.

Use Great intro lines, Create theater of the mind, Have an enticing offer and a Call to action. All while keeping things simple without using too many numbers + dates + times. Edit your script one more time and get better results.  Have a nice Weekend.

Advertising in Hawaii

Advertising-in-Hawaii-Logo-

Some trends for lettering in 2019 include:  Various sizes of Letters and Splashes of bright colors. This has a bit of a hard militaristic feel. Not exactly what the trend was talking about, but in the right direction.

Bright Pinks and Vibrant Light Blues are also in as some splashes of colors you may want to incorporate going into 2019.

*Information gathered via a skillshare video that I watched a couple weeks ago, that talked about design trends for 2019.

This is a bit more like the trend the teaching professional was talking about:

Advertising-in-Hawaii-Logo-

What do you think?  Top or Bottom or keep working on it?

What trends do you see coming to us in 2019?  Let us know in the comments section.

Happy Holidays!

Radio Works

RAB-Radio Matters Sizzle Real 2018

Check out the RAB Sizzle real below.  It’s a very nice video supporting radio.

If you don’t have time to watch, here some of the many highlights:

  • #1 Reach Medium
  • Concrete Results
  • Innovative and Current
  • The Best Multi-Tasking Medium
  • #1 medium for Music Discovery
  • Provides One on One Intimacy
  • Engages with customers closer to the point of purchase
  • Local, Live and Free
  • Connects to the Community
  • Local Precision Tool
  • Connects to Consumers with an Emotional Connection
  • Delivers ROI

If you’d like more informaton on how radio can work for you, Contact me anytime at scott.mackenzie@summitmediacorp.com

 

What Makes an Effective Radio Commercial

Radio: A Powerful & Entertaining Medium

The Video below is a quick and informative splash of what makes an effective radio commercial.  Take a Look-See and find what pops back at you. If you feel you don’t have time to watch it today, Here’s what I saw when I watched it:

Engaging, Entertaining, Emotional, Simple, Be On Point, Original Thinking, Honest, Funny, Pure, Powerful and Paint A Mental Picture.

Writing for Radio Tip #204

StandOutWithSoundWritingfor

Radio is Theater in the Mind

Create your radio spot with descriptive words, music that matches the vibe, sound effects that affect the mind,  & pauses.  A rushed read over music is not gonna’ cut it. You want to do your best to paint a picture in your listeners mind.

Hearing a radio commercial is similar to reading a book.  Each person’s imagination hears it differently. Be Impactful. Use easy to understand terms. Utilize descriptive words to create pictures in your listeners brains. Don’t ever fill space just to fill the script form.

Next time you listen to the radio, listen to the commercials. Hear, Feel and Sense the good ones. The not so good spots, you may not even hear..ever.  Too many fast words over music usually doesn’t work out well.  Pick out the commercials you liked and notice that they created a story in your imagination. Radio Works. Take time to make your commercial Shine.

Stand out with Sound! Writing for Radio Tip #204