Preparing Press Releases to increase your free advertising

Over the weekend, my friend who works at a local retail store told me that the Star-Advertiser doesn’t accept press releases as attachments. So, figured I’d do this quick, simple posting.  Next time, you send a press release to someone/anyone including the Star Advertiser. Make sure you put the body of your information in the email.  You can send the attachment or not-up to you. But make sure that the information is in the body of the email. 

My friend said that the newspaper doesn’t open any attachments because they do not want virus’ attacking their computers. Makes sense, I still get sent both attached press releases and releases in the body of the email.  Me personally, I’d rather get the Press Release in the body of the email, because it betters the chance that I will read it. A bunch of people I know at work and at play don’t even open attachments, not because they don’t want a virus but because they are just lazy.  If you’re trying to get some free advertising in Hawaii through a press release..copy and paste it into the body of the email to increase your chances of getting the hook-up.

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