Ch..Ch…Ch….Changes

Today’s Quick Tip is actually really, really easy yet many or actually I should use the word “MOST” people don’t do it.

When you’re responding to an email, Please ch..ch…ch….change the Subject line.  It just takes a couple extra seconds, but makes so much sense!   I’ve personally been making a concerted effort to do this over the last few months and my email, my clients and friends emails are hopefully making a lot more sense.

I could go on and on giving you examples of  Subject lines staying the same, Here are just a few ..  read them and see how silly it is for you not to change the subject line:

1. After about 8 emails..Subject line:  “Happy Memorial Day!!”  date of the 8th email-July 10th and real subject of the email: “Let’s get together for dinner sometime this week”

2.  After 5 email exchanges..Subject line:  “Let’s Go to Lunch”  date of the 5th email-June 23rd and real subject of the email:  “L.A is really Fun!”  (Person Not even in town for lunch anymore and the two people had lunch three weeks ago)

3.  At least 12 emails later..Subject Line:  “Go Bears” date of the 12th email-April 4th and the real subject of the email:  “Did you get my request for proposal?”  (Bears quit playing football back in January or February and the real subject line isn’t about a football game, but it’s an opportunity to help someone out with some marketing and advertising expertise)

As you can see by just a few examples, many of our emails are ending up with drastically off base Subject lines.  Watch your email over the next week and I bet you’ll laugh at a few of yours, then when you respond to them, Ch..Ch…Ch….Change the SUBJECT line for better much improved email communication.

The best way to reach me today and tomorrow is to leave a response here and it will show up on my iPhone screen or email me with an appropriate Subject line or not at

scott.mackenzie@coxradio.com

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