First off, I’d like to say that a successful social media advertising campaign would benefit greatly by using traditional media-be it Radio, TV, Newspapers or Billboards (where legal). And I dont just say that because I work at a radio station. Just imagine how many more people will come to your blog, twitter or Facebook page if they were hearing or seeing it advertised somewhere else. Me, personally I would love to have an outside source of advertising for my own blogs. Yes, my SEO is getting better and yes more and more people are coming to my sites, but it’s a slow process. Buy some traditional media and watch your social media number soar, but please make sure you buy enough of it to work, have the correct creative for your ads, they match the place they run on. AND include your “Call to Action!!”
And check these nice radio listening numbers out that I didn’t make up:
On a typical Day, of people ages 12+ 71% listened to over the air local radio 24% Visited Facebook 9% Used Twitter 10% Visited Youtube Sources: comScore Inc Ratings for March 2011:RADAR 108, March 2011, persons 12+, 24 hours.Some up to date as of today things going on with Social Media:
Foursquare & Twitter: Mashable lets us know that foursquare just released version 3.3 for iPhone. I don’t have it yet, so can’t tell you if it’s any different. All I really want Foursquare to do is not let people who have never been somewhere be the mayor of that place! Yeah you Sara. She is the may of Media Shop 808 which I own and work in and she has never ever been in my area. i tell you I will get my mayorship back before the end of the Summer! Mashable also wants to let us know that Jerry Seinfeld sent out his first tweet today. I don’t really care much, but I do find it interesting that Rihanna just passed up Lady GaGa as the Gal with the most fans on Twitter. I bet GaGa does some sort of outrageous stunt this weekend to get her numbers back up to number 1! and last bit about foursquare-they will soon offer deals with LivingSocial, Gilt and they are in talks with Groupon. Me personally I dont much care, I’m trying not to use my credit card. So, until they get a groupon card similar to the iTunes Cards, I wont be using the 50% off offers. By using my credit card on anything, it ends up costing me way more than saving 50% on it today.
Google+s Speed of Adoption is quite quick. It’s expected to reach 20 million by the end of the weekend and so far most of the users are of the male gender. Ladies-might be a good place to meet some men.
Pandora is set to unleash its new site powered by HTLM5
LinkedIn has passed MySpace for US visitors, becoming the #2 Social Network with twitter not too far behind. Note to Myspace-even after you lost a bunch of your supporters, when you changed the way it looked you lost the rest of us-way too confusing and too much white space. I’m a color person myself. And last thing for MySpace-it was my favorite social network and I still enjoy it sometimes to find and talk to bands, but get those crazy, blurry Girls out of there, they aren’t my friends, I never said they could be my friends, they aren’t real, and every time i go on your site, they pretend to say “Hi” to me..when all they are doing is trying to hack into one of my email accounts. Get rid of them. TU
And lastly, Look out for Spotify-Be the first on your block or in your office to be on the US version of this UK site. They claim you need to be invited to the site for their US beta version if you have a high Klout score, but after a bit of googlizing, I found them easily at spotify.com and requested and invite. I’ll let you know if I get invited. If I do, I hear they have millions upon millions of songs from around the world and supposedly they are all free. We’ll see. Until next time, you can find me this weekend on my phone via voice or text: 808 479-9928 24/7.. I usually don’t sleep much on the weekends..well a bit during the day..LOL
Advertising In Hawaii 
Great points Scott. It’s interesting to note that television ads are the number one driver of online search. Traditional forms of media can certainly complement an engaging web campaign. I worked in radio for many years and learned that, recently, we moved beyond the airwaves — we are now media stations that need to do much more than produce sound. It’s quite a revolution. Great blog. I love Hawaii!
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