I’m in Seattle for about 4 days this week and I’ve been noticing a lot of Balloon/Blow Ups Advertising in Town.
I Saw Vinnie over at the Duck Tours, a GIANT purple ape and a Paul Bunyan at a used car dealership, Huge Ice cream cones on top of an Ice Cream Store and Big Yellow Hot Air Balloons tethered to the ground at another used car dealership and some pretty usual yet very High in the sky Yellow, Red and Green circular balloons.
It seems Seattle is pretty infatuated with these big balloons. My thoughts on them are: They seem to catch attention IF and only IF you are driving by them. And they seem to catch my attention. The only thing that is really wrong with this type of advertising is many places let their balloon shapes get dirty and kind of ugly which can give your business a worse image instead of more customers. they are pretty expensive, thus if you do this type of advertising, please budget in for a new one every few months or at least once a year so that they will look good.
The Radio Advertising in Seattle was pretty good, the good spots that I heard told a topical story and I could picture the scenarios happening in my mind. The spots that didn’t do to well had way too much copy in them and too many cluttered words read way too fast.
A billboard I noticed Said “Advertise here..250,000 people see this Billboard each Day” I liked that a lot, many times us in media forget that one of the best places to advertise about ourselves is with our own media. A few years back I let my employees run 20-30 ads a week about themselves and also during their “ad” week they were spotlighted on our internet sites. Each Account Executive received an additional 1-5 calls each week that they were on and we had a 20% closing ratio, thus we DID make money from running ads on our own medium. Congrats to the Billboard company!