Even though QR (Quick Read) codes have been around for a while, this is the year that I’ve personally really enjoyed them. It started at Christmas When my friend Charles gave me a New York Times and it had a HUGE really colorful QR code on it and I sat at lunch trying to take a picture of it, which of course did not work. From a Blog earlier, I mentioned that you would need a QR Code reader or scanner on your iPhone to get it to work. Since December, I have made QR code business cards, stuck QR Code Stickers up all over the world and made QR codes for many friends including Non Stop Travel, Power 104.3, and Oceanic Cable.
Now, check out this video, I know it’s in Croatian, but even in Croatian it shows you how simple and easy it is to use a QR Code. And as I’ve been studying the usage of QR codes in Advertising, I noticed that many take the customer to a website, which is cool and all. That’s what most of my QR codes do, but as we continue to use them, I love all of the really awesome things we can do with them!
For example this QR code is on the back of a Ronhill cigarette package and it takes you to a regional mobile website that gives the smoker current locations of where smoking is allowed. And similar to Foursquare-users can also update the list of places themselves. Thanks to Springwise.com for the tip and for more information on TDR click here.
On the subject of cool things to do with QR codes. Feel free to use any of these ideas or use them as a springboard to your own QR code Fun, Advertising, and Marketing! (These arent real or if they are it’s a total coincidence because I just made them all up today 9/15/11)
1. Red Bull/Energy Drink/Soda Company: The QR code could click to a site that shows all the cool places Red Bull events are being held this year and you’d be entered to win VIP access. Or even more fun, the QR code would lead you to Travis Pastrana’s backyard-where he could teach us some new tricks on Moto X or Subaru.
2.Clearthesmoke.org/Lung Association: Since we did an article on cool things you can do with smoking, I figured I’d better add in some PSA type info on quiting smoking. So, instead of taking you their websites homepage, the QR code can take you to an entry form to enter the “Quit Smoking Today” art contest. Here you would upload your art and then the next time you scan the QR code it would take you to the Clear the Smoke dot org Art Gallery where you could see all of the great works of art and vote on your favorites. Winner received a smoking HOT trip to the Bahamas.
3. Broke2.com/Clothing Company: Click on the QR code and it takes you to a fun interactive video game where you get to dress up Celebrities in some fun destination appropriate clothes to go on a road trip race all over the world. Changing clothes as you go to each destination. Racing against all sorts of people all around the world. Fun to do, fun to race and fun to meet new people from around the World. You could get badges, points or money coupons each time you get to a new country and use them to purchase a special limited edition line of clothing designed for the game.
4. G-Shock/Watches in general: Put the QR code underneath the crown or on the band. Wearers of the brand get the exclusive code to be in the VIP Watch Club. Along with the usual cool VIP things brands like to give you. This Club would check the time and show you a video of the coolest thing happening at that moment in time. Like an all night party in Ibiza, backstage at Fashion Week, a sneak peek at a celebrity partying in Maui, behind the scenes at a Victoria Secret’s Fashion show, on the set of Hawaii Five-0, Carnivale in Rio, St. Pats Day in Dublin etc. Whatever, wherever is HOT at this TIME, they will take you there!
Oh-What fun to be had with QR codes and just think I couldn’t even download one of these things 8 months ago. The World sure is moving fast! Best way to get a hold of me this week and weekend is by text at 808 479-9928. Cheers and Aloha! SM