Month: October 2011

Should I Stay or Should I Go?


I really enjoy European Advertising and I totally dig the City of Brussels in Belgium.This ad or viral video whatever you want to catogorize it as-is pretty fun to watch. And I’d also give it an A for Effectiveness in selling the brand. I remembered the beer was “Carlsberg” after just watching it once and I dont usually even see that kind of beer around Hawaii very often.

Check out the video, it’s lots of fun. And let me know “What would You do if you you were at this Theatre? Stay for the movie or leave before even sitting down? Interesting decision and discussion. “Should I stay or Should I Go?” (The Clash circa around 1983)

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50500-Instant Electronic Business Cards!

On Saturday I went to another Pacific New Media Class.  The class was entitled:  “How to Use Social Media to Build your Professional and Personal Brand” taught by “Neenz” Faleafine. Neenz was the social media director for Governor Abercrombie, now works at Oceanit, and is the chief evangelist for Guy Kawasaki’s Alltop Website.

I personally think many of you would enjoy taking her class in the Spring, thus I won’t tell you everything I learned, but I will tell you a few pretty cool things:

1.  the Hottest, Newest social media site is called Chime.In.  It’s where all the cutting edge Techies are going to last week and this week. And did you know that there are over 500 Social Media sites in existence!!!  OMG! But Facebook still rules with over 800 Million people on it! So, for marketing purposes, if you only choose one SM avenue, I would still advise using and getting good at FB.

2. Check out contxts.com.  At this site you can set up your own electronic SMS business card.  First just go there. Then after you are set yours up, you just take a new friends phone, put 50500 in the “To:” section then in the text section write your name. Then within 6 seconds, an electronic business card pops on to their smartphone screen. in plain English”text your name to 50500″.  I love it, it’s almost as fun as QR codes, but I’m still pretty attached to those!

3.  Set up Google Alerts for your name at Google.com\alerts, purchase your own domain name with your real name, check knowem.com to see how many you can still get using your own name, tag all your photos, tag your content relevent to your brand and as we learned before…Create Content because as  Dan Z said “Content is King” and @NEENZrecommends that when you create content make sure it conveys what you want your personal brand to be, spell correclty and be specific!

I just got home from work a little while ago, so I need to go now, time to relax a bit before the new day starts.  If you need some free ideas for any type of promotion or marketing campaign you are working on, feel free to email me anytime at scott.mackenzie@coxradio.com  or give me a call at 275-1106.  Take care and have a Great Mega Halloween Weekend!

 

 

Radio Is Happy!

Listed below is a portion of an article I just saw on the Huffingtonpost.com site.  Reported on their site by Lucas Kavner. It bascially says People are really happy when they listen to the radio.  That would mean, to catch people in their best moods, one of the best places to place your commercials would be on the Radio! See below for most of the atricle or click on the above Huffingtonpost.com site for the complete story.   Have a Happy Day!

A new study commissioned in the U.K. by the Radio Advertising Bureau concluded that listening to the radio makes people happier than watching TV or surfing the Internet.

1,000 Britons participated in the study, using their smartphones to respond to questions about their media consumption and emotional responses at various times of the day.

“On average, when consuming radio, happiness & energy scores increase by 100% and 300% compared to when no media is being consumed,” the study found. But happiness increased most when that media was the radio.

Radio is a kind of “lifestyle support system,” the authors wrote, which helps people feel better as they go about their days. Many respondents didn’t realize how important radio was in their lives until they had participated in the exercise.

To Michael C. Keith, a professor at Boston College and a leading scholar in history and electronic media, these conclusions come as no surprise.

“Why else do people listen to music radio, other than to get enjoyment out of it?” he asked HuffPost in an interview last week. “People don’t listen to radio to be depressed, certainly not when it comes to entertainment radio or music radio. The whole idea of listening to radio is to gain companionship and, at the same time, enjoyment.”

 

QR Codes get Baked

QKies – sag’s mit Keksen from r3 media on Vimeo.

As you know, I love QR codes and have been having fun with them for a few months now. These guys in Germany are really having fun with them. check out the vid or visit their website to check out these brand new QR Cookies. Thanks to springwise.com for the tip!

Pretty Awesome Jump Roping seen Here!

Lately, I’ve been a bit bogged down with paperwork, writing proposals, just keeping up with advertising in Hawaii that I havent been able to write about Hawaii advertising too much. But whenever this happens, it just means that something big is on the horizon. For today, I just want to share this social media marketing spot that I found on ibelieveinadv.com

It’s advertising Penguin Jackets and has some great Jump roping stars in it that are not people. Just watch it and see. Pretty fun Vid. BTW I saw a girl in downtown Honolulu wearing a full-blown Down Jacket two weeks ago and it was 82 degrees outside. I’ve seen this before when it gets down to the 70’s, but never in the 80’s. The jacket even had a fur hood!

Hope you enjoy the Penguin commercial. Red’s not exactly my favorite color, but the ad is pretty fun to watch and I only wear a jacket when I hit the mainland at Christmas Time. But maybe, you’re due for a new Fall coat. LMK what you think. Aloha.

iPhone 4S..No iPhone 5…yet

The news is all over the place, about an hour or so ago it was announced that Apple’s next phone will just be an upgraded iPhone4 and will be called an iPhone4S. I bet they saw the same video we showed here on advertising in Hawaii that had the iPhone 5 with the removable floating keyboard Ala’ CSI computers and the videos you could watch in mid-air. After watching that, if the phone I was about to release didn’t do some cool things like that, I suspect I’d just release an up grade too. And get to work on the real iPhone 5 that will hopefully blow our minds.

Bummer thought, lots of expectations for today’s big announcement.  But, if you don’t have a flip camera or don’t like to carry two things around with you, the new phone has a much better camera and video action.  Here are some of the highlights of the upgrades:

8 Mega-Pixel camera-up from 5 Mega-Pixels

Takes pictures in 1.1 seconds.  the Droid Bionic takes 3.7 seconds.

Better video quality in High Def at 1080p

and a couple other things that don’t much excite me since my iPhone 3GS stays on its charge for a long time and I don’t usually listen to music on it, still listen on my computer.

Here they are:  8 hours of talk time  and 40 hours to listen to music

Well, what do you think?  Maybe I’ll try to snag a cheap iPhone4, at least my camera will be better.  But overall, not a fun day in the electronic smart phone world.  Some guy on some blog said it probably best:  “Dont give me a letter, I want an Integer” then I’m excited.  Pretty sure he was on the Los Angeles Times blog, some pretty good comments on there!

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