Radio Is Happy!

Listed below is a portion of an article I just saw on the Huffingtonpost.com site.  Reported on their site by Lucas Kavner. It bascially says People are really happy when they listen to the radio.  That would mean, to catch people in their best moods, one of the best places to place your commercials would be on the Radio! See below for most of the atricle or click on the above Huffingtonpost.com site for the complete story.   Have a Happy Day!

A new study commissioned in the U.K. by the Radio Advertising Bureau concluded that listening to the radio makes people happier than watching TV or surfing the Internet.

1,000 Britons participated in the study, using their smartphones to respond to questions about their media consumption and emotional responses at various times of the day.

“On average, when consuming radio, happiness & energy scores increase by 100% and 300% compared to when no media is being consumed,” the study found. But happiness increased most when that media was the radio.

Radio is a kind of “lifestyle support system,” the authors wrote, which helps people feel better as they go about their days. Many respondents didn’t realize how important radio was in their lives until they had participated in the exercise.

To Michael C. Keith, a professor at Boston College and a leading scholar in history and electronic media, these conclusions come as no surprise.

“Why else do people listen to music radio, other than to get enjoyment out of it?” he asked HuffPost in an interview last week. “People don’t listen to radio to be depressed, certainly not when it comes to entertainment radio or music radio. The whole idea of listening to radio is to gain companionship and, at the same time, enjoyment.”

 

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One Reply to “Radio Is Happy!”

  1. Interesting article, Scott. I’m not sure it is fair to compare the internet with TV and radio as it is a “lean forward” medium. You could argue that passive media doesn’t have the stickiness. It would be interesting to find a study that measured retention between the different advertising mediums. That is what I love about advertising and marketing…part science, part art.

    Like

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