With APEC in Town, You Might want to skate to work?

If you need to get around Waikiki, Why not try some alternative methods from your usual car? You could walk, Bike, jog, Rollerblade, hoverboard, sail or boat, Heliport, teleport or even skateboard your way around town. Any of these modes might help you ease your stress of getting stuck in traffic in your car or truck.

Actually, Since I write a few different blogs, I run into many different trends, New gadgets, lots of modes of advertising, and many really cool new exciting things. While I was checking for something to write about on streetzblog.com I found this video. And I decided it was much better for advertising in Hawaii.First-It gave me the idea of alternative ways to get around town this week during APEC. Second and most importantly This Vimeo Video matches my advertising blog the best because, lately I’ve been seeing some GREAT video work coming out on YouTube and Vimeo. These video’s are like mini movies, they are professional looking, usually come with great music and sound effects and give the viewer a great vibe of the brand being portrayed. Like this video, one can totally breathe and feel the brands vibe in less than 3 minutes. I actually bought a pair of Jump sneakers after watching a really cool Vid done by them. I’ll try to dig it up on the net if it’s still there.

The video above is for a skateboard company in NYC called 5Boro. It has a real nice NYC vibe, plus some pretty awesome tricks and I totally love it when they show the guy skating while filming the other skater, that just plain amazes me every time I see something like that. And for once, someone actually does wipe-out in the Vid!It adds some real cool reality to the vid and Not everyone is a perfectly awesome street skater and Yes, they do fall..at least sometimes.

I’m still a big believer in using traditional media to get things done for you, to direct people to take action, promote a concert or event, and TM is especially effective as the best way to let people know that you or your website, blog, Facebook, vimeo or YouTube sites actually exist! I suggest trying a radio campaign with enough frequency on the right station to fit your brand and I will tell you right now-it will work in getting people to your other means of advertising. We recently did a campaign for Bespoke Custom Tattoo and their Facebook likes increased each day the spots ran. We also included a pretty topical Wiz Khalifa promotion to go with it, but that’s what we do and that’s another reason it worked.

As I continue to write these blog posts, I am finding that the quality on the videos are getting better and better and are quite a nice way to brand your product. The point here is it’s another great tool to use or add to your arsenal. And I like it!

Note: From a Blog I wrote a few weeks ago. I still think it makes sense to pick 3-4 modes of advertising and do them well. Like Radio, Facebook and Videos. Or TV, Facebook and twitter. Or newspaper/billboards, Facebook, Twitter and YouTube. As you noticed, for now at least I have Facebook in everything-that is the one constant I would use no matter what. Last I checked 800 Million ++ people are using it, the numbers are just staggering. And at least as of today, November 8, 2011-I don’t think you want to do 11-12 different modes, unless you have a really, really big passionate staff or no life. Things change so quickly, but for now, I’d go with the 3-4 modes of advertising and do them well.

If you’re looking for some marketing ideas or want my team to work on a campaign for you, just call or text me at 808 479-9928 or email me at scott.mackenzie@coxradio.com ..Hey and if you decide to skate to work this week, wear some safety gear, I don’t want you getting hurt from something I recommended. Peace!

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