Nielsen: Radio Power. Friday June 23, 2017 According to the just-released Nielsen “State of the Media Audio Today 2017” report, radio reaches more Americans than any other platform. That includes TV, mobile and PCs. As well, in March 2017, radio reached 125.4 million weekly consumers 18-49, up some 750,000 from the year previous. “Radio […]Read More Great News on Radio-June 2017
The Radio Ad that Does the Dialing for Ya’ Unless you have a vanity phone number, we who work in radio usually tell our clients not to use their phone number, mostly because it’s hard to remember and hard to write down in a car. We like to end our commercials with a web site […]Read More Funny but it Works!
Know where your customers communicate As the world rapidly moves quicker and quicker, it’s imperative that we know where the best and fastest place is to find our clients & customers. Do they Text? Email? Phone? Use an App? Figure out what they use and use it. Doesn’t make sense calling someone, when they don’t […]Read More Key Communication Channel