Don’t Clutter the Commercial
Quick easy tip for today. If you are a store or restaurant and your hours are 9a-10p on Weekdays and 8a-11p on Saturday and Sunday. You don’t need to mention this in your :30 radio commercial. It just clutters it up. Less is always more. Flow is key. With a strong start and end to your radio commercial.
The super easy way to have people find out what your hours are is to end your spot with: For More information go to _____dot Com, that’s _____dot Com. Or use Find Us on Google. That also works well.
And I’m sure we don’t need to say it but we do, because I still hear spots on the radio with WWW… Please don’t use WWW… There is absolutely no need for WWW…
For more tips or help with your radio commercial, call me anytime at (808) 275-1106
Stand out with Sound! Writing for Radio Tip #102
Advertising In Hawaii 