Writing for Radio Tip #204

StandOutWithSoundWritingfor

Radio is Theater in the Mind

Create your radio spot with descriptive words, music that matches the vibe, sound effects that affect the mind,  & pauses.  A rushed read over music is not gonna’ cut it. You want to do your best to paint a picture in your listeners mind.

Hearing a radio commercial is similar to reading a book.  Each person’s imagination hears it differently. Be Impactful. Use easy to understand terms. Utilize descriptive words to create pictures in your listeners brains. Don’t ever fill space just to fill the script form.

Next time you listen to the radio, listen to the commercials. Hear, Feel and Sense the good ones. The not so good spots, you may not even hear..ever.  Too many fast words over music usually doesn’t work out well.  Pick out the commercials you liked and notice that they created a story in your imagination. Radio Works. Take time to make your commercial Shine.

Stand out with Sound! Writing for Radio Tip #204

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s