Trippin’ into July like…whoa!
Here’s this week’s summation of the World as of July 15, 2020 from the World of Advertising in Hawaii:
- Open for Business: Let people know that you are open for business. Whether it’s in a radio ad, digital ad, TV commercial, billboard or even a big sign on your door. When I walked the neighborhood last week, it was hard tell who was open or closed. Even when I walked right up to the doors, still hard to tell, due to less people inside, dimmer lighting, buzzer systems etc. Maybe, cover a window with a big sign WE ARE OPEN and if there’s enough room, mention the hours you are open. It’s pretty confusing figuring out who is open and closed nowadays.
- Hopeful: Feed your mind with positive messaging. Watch YouTube shows of Wayne Dyer, Joel Osteen, Sky St John, Bishop Jakes, Richard Levy, Teal Swan, Justin Epstein, Les Brown, Abraham Hicks, David Goggins, Alan Watts. Those are just some examples. Find someone on YouTube that you can resonate with and listen to them in the morning and as you go to sleep. Right down positive affirmations and repeat them often throughout the day. I am Hopeful, I am Helpful, I am 100% Healthy, I am Prosperous, I am Safe, I am Alive Awake Enthusiastic. Again, use some of these or make up your own, but use them all day everyday. Especially if you watch the news everyday. It’s important to balance out what you see and hear in the news, on Facebook even on IG sometimes. In my opinion IG should be sacred ground for positivity and happiness. Or if FB is getting to negative and strange, find a new social network to join. Or make your own social media for others of like mind to join. Now is the time to be creative, confident and to do things you never thought possible.
- Helpful: This can take so many forms. I personally could use help shopping. When I go to the grocery store every synapse in my body tweaks. It’s like a rush of a nasty storm floods my body. I could use some help shopping. If you see someone having trouble in a store, help them. Show them where things are, help them carry things to their car or even just a quick eye smile. In your adverting be helpful, let them know you are open, that you have special accommodations set up, maybe some tips on how to buy on line. If you want to help the 55+ crowd, help them with your on-line buying structure. In your ads or on the phone on how to do some things that come naturally to the 12-30 year olds. Especially tips on how to use your phone for E-Commerce. For some reason not every mobile check out is the same. Some are pretty hard to navigate. Completely different idea: A super easy, helpful thing to do is to bring your neighbors some home cooked meals or that new gluten free cookie dough bread you made last night. Not everyone is equipped to continue to make all these meals everyday. Or get some take out or delivery and share it with the building manager, door person, people across the street, your favorite store merchant.
- Stay Healthy: Eat veggies, blend a drink, eat some fruits. Exercise, get some safe-sun. Take an Airborne chewable. Down a multi vitamin each morning. Get some Elderberry chewables. Drink some echinacea tea. Continue to do whatever you were doing back in March. Get it all out again in July. Or continue your good healthy plans. Me, I thought back in March that July was gonna’ be the month. But it’s not. Somethings have opened back up, some have closed for good. It’s a bit far from a “New Normal”. Hopefully in October we will see some change, maybe some new pills before the election. Thinking someone might have some sort of handy helpful pill or drink to take in October. Next month to look forward to is January 2021, when the vaccine is here. Hopefully.
Today’s blog not all positive, but full of hope, help and a big punch of the “New Reality” not the new normal … yet. And I’d say wear a mask if you can. Even if you read some negative FB stories, if it helps it helps, if it doesn’t at least you tried. Some are actually pretty fun and can be quite matchy-matchy with your kicks and clothes.
Retail Tips from RAB
Here’s some fun, helpful tips from the Radio Adverting Bureau. Just make sure you wash your leggings before using them as a mask..LOL