Amazing Interactive Billboard

The Social Swipe for Charity

Swipe a slice of bread with your credit card and instantly donate $ to people in need. Swipe the ropes on wrists, immediately give to the disadvantaged. This interactive billboard is entitled the Social Swipe. It’s a dual screen electronic billboard that has a credit card reader in the middle. As your card runs through the slot, the video syncs and slices a piece of bread or cuts off the ropes on wrists.

The Social Swipe is produced by the relief organization-Misereor, with help from stripe.com, a mobile payment provider. Each swipe on the animated billboard delivers an instant 2Euro donation to those in need. It’s an extremely engaging interactive and fun way to donate.

When donators receive their CC statements, it gives the user the option to turn the one-time donation into a monthly one. Increasing the funds to further fight against poverty and injustice in Latin America, Africa, and Asia. These billboards are presently located in various International Airports.

Check out the video below and see how fun it can be to donate. Or if you see one of these around the world, give it a swipe for me and let us know if it’s as fun as it looks!

What else could we do with this or something similar?

  • Swipe your card to slice a piece of juicy steak. Increase sales for Omaha Steaks.
  • Cut through some carrots. Join the Fruit and Veggie gift box of the month club. Portions of the proceeds go to the Food Bank and you get the healthy foods each month.
  • Slice quick and fast on the coconut, add some sound as it cracks open. Gives you a case of Coconut milk and another case sent to those in need.
  • Push your card through the middle of the billboard, swipe it on the moving arrow with numbers on it. Whichever number you get. Take it to the Department store and get 10, 20 or even 50% off your next purchase.
  • Have all sorts of hamburgers, fries, shakes, etc floating around the screen. Swipe at the correct moment to receive a coupon good for your favorite fast food treat.
  • Chop up some noisy notes to purchase more credits on your Amazon or iTunes account, right before you jump on the plane.
  • Easy one:  Change all those self serve Walmart swipers to something fun like this and more people would use them. And would enjoy the sometimes very confusing and frustrating self-check-out activity.
  • Have water in the background, float your card through the fish and coral to donate to local fishery’s and aquariums. Like fishing for funds.
  • Put some kiosks at the beach. Swipe your card, instantly donate to skin cancer centers and just as fast receive a sample size of SPF 60, when the transaction is complete.
  • Use it as fun ATM. Each day you slice through a fortune cookie. Everyday, the cookie cracks open and gives you a brand new fortune. The bank also earns a fortune from the many increased transactions.

The ideas and usages are endless. What would/could you do with this technology. Let me know in the comments section.

iPad 3 Hype Begins

iPad3 Picture courtesy of iPad2.info

Today I’m going to be completely lazy and  just copy and paste a blog posting from  Alec Banks of HypeBeast.com – who got the information from Techcrunch.  I’m doing it because we had so much fun tracking the newest iPhone, I dont want you to miss out on the early hype on the new iPad 3.  I have lots of commercials to write tonight at my regular job But don’t want you to miss out on the early hype on the iPad 3!  Hope we get some even better news about it over the next few weeks. Basically, it says that the new iPad will have awesome graphics!  Here is the excerpt from Alec Banks of hypebeast.com:

Just as the Consumer Electronics Show was winding down in Las Vegas, Bloomberg has three people claiming they have intimate details about the Apple iPad 3. Among the “unconfirmed,” yet tangible rumors, is that it went into production this month with a launch coming in March. It will have a quad-core CPU (as opposed to the dual-core A5 found in iPad 2) as well as a “high-def” screen. The new display is capable of greater resolution than the current version, with more pixels on its screen than some high-definition televisions. The introduction of the new iPad will be Apple’s first major hardware release since the death of company co-founder Steve Jobs in October.

AdvertisingInHawaii.com-What’s Hot in NYC

I’m over in NYC this week and whenever I come here I totally dig seeing the advertising and marketing that’s happening here in person. It’s so much more fun and interesting for me to see it in person, then through a blog or on a website. It also brings you a totally non-biased report on who’s doing the best and coolest stuff in town!

Here’s a sampling of What’s Hot Now in Advertising and Marketing in NYC! As witnessed live by advertisinginhawaii.com

1.  Times Square Billboards:  Oh, I can stand for hours and look at the billboards and snap pictures of them.  Back in the Day-The real looking smoke rings that came from the Marlboro man was really good and so was the Chock Full O’ Nuts Coffee Billboard.  Now-a-days T-Squre feels like it’s on mega steroids, with Hollywoodesque art happening everywhere.   Some of the billboards basically show crisp, clean snippets of TV shows that are clearer than the TV I watch at my house!  I saw a :60-:90 billboard snippet of some fun reality show where the ladies were partying and having a great time ala’ NYE, then they got in a cat fight.  I’m not quite sure of the show, but it was really fun to watch on the Mega-Mega-Mega-Tron.  And I really like the girl with the blue lips as seen at the top of this post, she really stands out from the clutter and clatter of the rest of the Billboards. I would say the color palette does if for them. And the boldness of the vision of the art director.

Bloomingdale's makes you an instant Celebrity!

2.Bloomingdale’s Window Display:  OH the FUN that I had here!  Basically I walked along from window to window, pressed the star button next to the window, it took a picture of me, then within seconds, my picture appeared above the window!  It was so much fun, I did it at all 3 windows!  I felt like a star right in the center of the universe (BTW: that’s what I call the area around Bloomingdale’s in NYC).  And what I liked is your/my picture stayed on there for three slots, thus, it gave me lots of time to take a picture of it.  Everyone down there was having a great time! So much fun, I busted out the Bloomie’s card and bought a couple of things. 15% discount on purchases with a  Bloomingdale’s card all day long and lots of things were already 40-50% off.  Here’s the picture of me in the window display at Bloomingdale’s-December 2011-Mid Town NYC.

Me in the Window Display at Bloomingdale's Mid-Town Dec NYC

3.  In Cab Advertising:  As you know, I totally love QR codes and lately I’ve been looking for the best practices on how to use them well.  When I arrived in NYC, I got in the cab and a TV screen came on that told us about some Celebrity Gossip, sports scores, then a really cool ad came on to win Sunglasses.  What I liked about the ad is the lady in the spot, told us at the beginning of the spot, “Get Ready to scan the QR code to win a pair of Sunglasses”  this gave the rider plenty of time to locate their QR code on their phone and by the end of the :30 seconds you would be ready to scan it to win. I scanned it and it took me to their site and told and sold me on their sunglasses and they had a really easy to fill out form to win the prizes-especially wise when using a smart-phone.  Congrats!

4.DESIGUAL Stores NYC:   A Couple of years ago I noticed how fun and exciting this store seemed to be from the mix of dark lighting and bright colors inside the store. Now their marketing is proving their vibe to be true and in synch with their brand’s funness. In their store in Soho, These guys actually had a real red carpet outside on the side-walk, then as I walked in I was treated with bright balloons and thumping yet not overly banging house music and a free red bull!  How fun is that!  They made me feel special and gave me a bit of caffeine to wake up from my non sleep I usually get when I vacation over here in the big city. Note:  the only thing that did NOT match up with the marketing was the people working there.  They could care less about giving me a drink or a balloon or even asking me if I needed any help. So, You guessed it, I bought nothing. Two years ago I bought my first pair of what I would call expensive jeans ($220), at that time they were nice to me and the jeans were really nice and different, fun and exciting like their marketing.  But mainly they were attentive and helped me with my needs. Little did they know, I was back to do some shopping, but nope, not if you’re not going to be friendly forget it!  Double Note:  at Union Square I saw a shirt I was for sure going to buy-I actually still want it. But I asked the lady at the counter a simple question of “do you have any more of these?” she snapped and shouted “NO” so  once again, no sale. I do still want the shirt. But I just can’t buy from employees that suck! I forget her Kiosk name, but do hope she reads this blog sometime. Triple Note to lady:  It was a Black and grey and blue plaid shirt with buttons with X’s on them.  Back to DESIGUAL, here’s a picture of what they had going on this past weekend in Soho in NYC. Their marketing was good, just not their sales people or sales training.

 

 

QR Codes vs Blippar

Well, a few weeks ago I was thinking what would be a great way to make a QR code look cooler? Mobi has some that are colorful, Macy’s put a Star around theirs, But these guys at Blippar have taken the concept to a whole new level. I received this tip from springwise.com then went to Google-Ize the word blippar and I found us this awesome video.

The video has some slow portions, but I’d advise staying patient through it until you at least see the Omega watch portion. What happens here is he puts the phone on a print ad for Omega and within seconds the man in the video has placed 3 or 4 different Omega watches on to his own wrist! Not real watches, but virtual watches and they do look like they are on his wrist. Blippar is Pretty happening. Congrats on the cool concept to all the folks who work over at blippar. I can’t wait until you get Nike as a client and I can wear all the Jordans I could ever imagine! I wont have to buy another pair of shoes ever again. I’ll be able to virtually wear whatever I want-whenever I want. Too cool!

50500-Instant Electronic Business Cards!

On Saturday I went to another Pacific New Media Class.  The class was entitled:  “How to Use Social Media to Build your Professional and Personal Brand” taught by “Neenz” Faleafine. Neenz was the social media director for Governor Abercrombie, now works at Oceanit, and is the chief evangelist for Guy Kawasaki’s Alltop Website.

I personally think many of you would enjoy taking her class in the Spring, thus I won’t tell you everything I learned, but I will tell you a few pretty cool things:

1.  the Hottest, Newest social media site is called Chime.In.  It’s where all the cutting edge Techies are going to last week and this week. And did you know that there are over 500 Social Media sites in existence!!!  OMG! But Facebook still rules with over 800 Million people on it! So, for marketing purposes, if you only choose one SM avenue, I would still advise using and getting good at FB.

2. Check out contxts.com.  At this site you can set up your own electronic SMS business card.  First just go there. Then after you are set yours up, you just take a new friends phone, put 50500 in the “To:” section then in the text section write your name. Then within 6 seconds, an electronic business card pops on to their smartphone screen. in plain English”text your name to 50500″.  I love it, it’s almost as fun as QR codes, but I’m still pretty attached to those!

3.  Set up Google Alerts for your name at Google.com\alerts, purchase your own domain name with your real name, check knowem.com to see how many you can still get using your own name, tag all your photos, tag your content relevent to your brand and as we learned before…Create Content because as  Dan Z said “Content is King” and @NEENZrecommends that when you create content make sure it conveys what you want your personal brand to be, spell correclty and be specific!

I just got home from work a little while ago, so I need to go now, time to relax a bit before the new day starts.  If you need some free ideas for any type of promotion or marketing campaign you are working on, feel free to email me anytime at scott.mackenzie@coxradio.com  or give me a call at 275-1106.  Take care and have a Great Mega Halloween Weekend!

 

 

iPhone 4S..No iPhone 5…yet

The news is all over the place, about an hour or so ago it was announced that Apple’s next phone will just be an upgraded iPhone4 and will be called an iPhone4S. I bet they saw the same video we showed here on advertising in Hawaii that had the iPhone 5 with the removable floating keyboard Ala’ CSI computers and the videos you could watch in mid-air. After watching that, if the phone I was about to release didn’t do some cool things like that, I suspect I’d just release an up grade too. And get to work on the real iPhone 5 that will hopefully blow our minds.

Bummer thought, lots of expectations for today’s big announcement.  But, if you don’t have a flip camera or don’t like to carry two things around with you, the new phone has a much better camera and video action.  Here are some of the highlights of the upgrades:

8 Mega-Pixel camera-up from 5 Mega-Pixels

Takes pictures in 1.1 seconds.  the Droid Bionic takes 3.7 seconds.

Better video quality in High Def at 1080p

and a couple other things that don’t much excite me since my iPhone 3GS stays on its charge for a long time and I don’t usually listen to music on it, still listen on my computer.

Here they are:  8 hours of talk time  and 40 hours to listen to music

Well, what do you think?  Maybe I’ll try to snag a cheap iPhone4, at least my camera will be better.  But overall, not a fun day in the electronic smart phone world.  Some guy on some blog said it probably best:  “Dont give me a letter, I want an Integer” then I’m excited.  Pretty sure he was on the Los Angeles Times blog, some pretty good comments on there!

iPhone 5 Update

October 4th is the new date that the iPhone 5 is supposed to be talked about at a Media Event put on by Apple. I say talked about because according to most of the internet publicity, it says it will be another 1-3 weeks before it will become available. The employees at Sprint who were told that they can’t go on vacation in early October might be able to go after all..LOL.  It’s Mid to late October that they wont be able to go on Vay-Cay.

Funny thing about tracking this story down was I went to Hypebeast.com to check on new Kicks, found the iPhone article, it took me to engadget.com, which then took me to allthingsdigital.com who had the speculation article on the October 4th date.  I’m still looking for shoes,  but if you want to read more on the iPhone5 rumours here’s the link to the original source of the information. Note:  allthingsdigital.com is where the info originated, I Dont know where the info came from before that. the article was too long for me to read right now.

What’s Hot for Men Going to Prom!

Whatcha’ Going to Wear to Prom?

HOT TRENDS FOR MEN FOR PROMS

With the Second Chance Prom less than 8 days away, I figured it would be a good time to check in with Christopher Wright Director of Store Operations at Celebrity Tuxedos and See What’s HOT for men!

Quick-Look Interview with Christopher Wright from Celebrity Tuxedos in HI

Since the Second Chance Prom is approaching us quickly, my first question I wanted to find out was-When is the latest a customer can order a tux and have it ready to wear on Saturday October 1st, 2011? The Answer sure surprised me, perfect for the last-minute ticket buying public..

A.  They can visit any of our locations by Friday September 30th …Yes!  the day before, and be able to pick up their tuxedos the following afternoon before they head over to the prom.  Now, we certainly suggest trying to visit us before that.  It is best to try to come in at least a week prior. But we can accommodate you the day before the “Big Event”.

I’m a big Trend spotting fiend, so the next question I asked Christopher was:  What are the trends right now for dressing up for the Prom?

A.  Sharp Contrasting Colors, Black Shirts with Colorful vests. White Tuxedos are always popular for prom.  Pin Stripes and shadow stripes. Skinny Ties and Narrow Lapels.

Next up, I asked:  What is the best color to wear?  having not been to a prom in a pretty long time..LOL

A.  You want to coordinate with your date.  In terms of Tuxedos, black and white are always in style but we have noticed light grey and charcoal grey getting really popular as well.

Knowing that the TV show Mad Men has spawned some new trends in menswear-see Banana Republic for an example-I next checked:  What is the best way one would acquire the “Mad Men” TV show Look for Prom?

A.  We do carry the more “fitted” designer tuxedos and suits so that would be the first thing to consider when trying to get the “Mad Men” look.  They also tend to wear cummerbunds and bow-ties when they wear tuxedos buy you could also go with a vest and a skinny tie as well.

And I know we touched on trends earlier, but I still wanted to know more and  asked:  What are some of the interesting trends coming in 2012 that you could mention today?

A.  We see a trend in wearing something different from the traditional black or white tuxedo. We carry light grey, Charcoal, grey and even a chocolate-brown tuxedo. Also, as I mentioned earlier..Narrow or skinny lapels with skinny ties.

There you have it, if you don’t know what to wear to the Second Chance prom or your first prom, these are some great tips given to you by Christopher Wright from Celebrity Tuxedos here on the Island of Oahu.  If you want tips on Shoes, you can always visit my other blog at streetzblog.com And if it was me dressing up: I would wear a one button Black Tuxedo with a crisp white shirt and a midnight Blue skinny Emporio Armani Tie with of course the cool black pants with the black on black stripe down the side. And my choice of shoes would be my Limited Edition Black Patent Jordan 20’s. They totally hurt my feet, but are so worth it and look the best with a dark-colored tux.  If my feet hurt too much, I’d change into my black patent Jumps from the Jump store in Soho in NYC. The store they buzz you into and its also the store that doesn’t have much on-line to buy, but actually going there is really, really fun. its like a luxurious Spa inside, well that’s at least what I would compare the store to..whether you go traditional, “Man Men”, or a  Combo of many of the options, make sure like Christopher said You want to “match your date”  I totally would have forgotten that part.  If you want to get a hold of me this week, best is by phone at 808 275 -1000 or just hit me back on the comments section. Have fun!

*Celebrity Tuxedos is located in Sears Stores at Ala Moana Center, Pearlridge and Windward Mall.