iPhone 5 Update

October 4th is the new date that the iPhone 5 is supposed to be talked about at a Media Event put on by Apple. I say talked about because according to most of the internet publicity, it says it will be another 1-3 weeks before it will become available. The employees at Sprint who were told that they can’t go on vacation in early October might be able to go after all..LOL.  It’s Mid to late October that they wont be able to go on Vay-Cay.

Funny thing about tracking this story down was I went to Hypebeast.com to check on new Kicks, found the iPhone article, it took me to engadget.com, which then took me to allthingsdigital.com who had the speculation article on the October 4th date.  I’m still looking for shoes,  but if you want to read more on the iPhone5 rumours here’s the link to the original source of the information. Note:  allthingsdigital.com is where the info originated, I Dont know where the info came from before that. the article was too long for me to read right now.

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What’s Hot for Men Going to Prom!

Whatcha’ Going to Wear to Prom?

HOT TRENDS FOR MEN FOR PROMS

With the Second Chance Prom less than 8 days away, I figured it would be a good time to check in with Christopher Wright Director of Store Operations at Celebrity Tuxedos and See What’s HOT for men!

Quick-Look Interview with Christopher Wright from Celebrity Tuxedos in HI

Since the Second Chance Prom is approaching us quickly, my first question I wanted to find out was-When is the latest a customer can order a tux and have it ready to wear on Saturday October 1st, 2011? The Answer sure surprised me, perfect for the last-minute ticket buying public..

A.  They can visit any of our locations by Friday September 30th …Yes!  the day before, and be able to pick up their tuxedos the following afternoon before they head over to the prom.  Now, we certainly suggest trying to visit us before that.  It is best to try to come in at least a week prior. But we can accommodate you the day before the “Big Event”.

I’m a big Trend spotting fiend, so the next question I asked Christopher was:  What are the trends right now for dressing up for the Prom?

A.  Sharp Contrasting Colors, Black Shirts with Colorful vests. White Tuxedos are always popular for prom.  Pin Stripes and shadow stripes. Skinny Ties and Narrow Lapels.

Next up, I asked:  What is the best color to wear?  having not been to a prom in a pretty long time..LOL

A.  You want to coordinate with your date.  In terms of Tuxedos, black and white are always in style but we have noticed light grey and charcoal grey getting really popular as well.

Knowing that the TV show Mad Men has spawned some new trends in menswear-see Banana Republic for an example-I next checked:  What is the best way one would acquire the “Mad Men” TV show Look for Prom?

A.  We do carry the more “fitted” designer tuxedos and suits so that would be the first thing to consider when trying to get the “Mad Men” look.  They also tend to wear cummerbunds and bow-ties when they wear tuxedos buy you could also go with a vest and a skinny tie as well.

And I know we touched on trends earlier, but I still wanted to know more and  asked:  What are some of the interesting trends coming in 2012 that you could mention today?

A.  We see a trend in wearing something different from the traditional black or white tuxedo. We carry light grey, Charcoal, grey and even a chocolate-brown tuxedo. Also, as I mentioned earlier..Narrow or skinny lapels with skinny ties.

There you have it, if you don’t know what to wear to the Second Chance prom or your first prom, these are some great tips given to you by Christopher Wright from Celebrity Tuxedos here on the Island of Oahu.  If you want tips on Shoes, you can always visit my other blog at streetzblog.com And if it was me dressing up: I would wear a one button Black Tuxedo with a crisp white shirt and a midnight Blue skinny Emporio Armani Tie with of course the cool black pants with the black on black stripe down the side. And my choice of shoes would be my Limited Edition Black Patent Jordan 20’s. They totally hurt my feet, but are so worth it and look the best with a dark-colored tux.  If my feet hurt too much, I’d change into my black patent Jumps from the Jump store in Soho in NYC. The store they buzz you into and its also the store that doesn’t have much on-line to buy, but actually going there is really, really fun. its like a luxurious Spa inside, well that’s at least what I would compare the store to..whether you go traditional, “Man Men”, or a  Combo of many of the options, make sure like Christopher said You want to “match your date”  I totally would have forgotten that part.  If you want to get a hold of me this week, best is by phone at 808 275 -1000 or just hit me back on the comments section. Have fun!

*Celebrity Tuxedos is located in Sears Stores at Ala Moana Center, Pearlridge and Windward Mall.

 

 

IPhone 5..Maybe? maybe not?

http://video.mynet.com/faytkilap/Iste-iPhone-5/1303894/
Who knows how real this maybe-most likely an artists vision of the new iPhone. Whether it’s real or not, this vid sure is fun to watch. According to this Vid the keyboard comes out of the phone and on to your desk and you can watch movies in mid air. Thanks to Tom Asacker for the tip on the Vid. Enjoy! SM

QR Codes Go Up in Smoke!

Even though QR (Quick Read) codes have been around for a while, this is the year that I’ve personally really enjoyed them.  It started at Christmas When my friend Charles gave me a New York Times and it had a HUGE really colorful QR code on it and I sat at lunch trying to take a picture of it, which of course did not work.  From a Blog earlier, I mentioned that you would need a QR Code reader or scanner on your iPhone to get it to work. Since December, I have made QR code business cards, stuck QR Code Stickers up all over the world and made QR codes for many friends including Non Stop Travel, Power 104.3, and Oceanic Cable. 

Now, check out this video, I know it’s in Croatian, but even in Croatian it shows you how simple and easy it is to use a QR Code.  And as I’ve been studying the usage of QR codes in Advertising, I noticed that many take the customer to a website, which is cool and all. That’s what most of my QR codes do, but as we continue to use them, I love all of the really awesome things we can do with them!

For example this QR code is on the back of a Ronhill cigarette package and it takes you to a regional mobile website that gives the smoker current locations of where smoking is allowed.  And similar to Foursquare-users can also update the list of places themselves.  Thanks to Springwise.com for the tip and for more information on TDR click here.

On the subject of cool things to do with QR codes.  Feel free to use any of these ideas or use them as a springboard to your own QR code Fun,  Advertising, and Marketing!  (These arent real or if they are it’s a total coincidence because I just made them all up today 9/15/11)

1. Red Bull/Energy Drink/Soda Company:  The QR code could click to a site that shows all the cool places Red Bull events are being held this year and you’d be entered to win VIP access. Or even more fun, the QR code would lead you to Travis Pastrana’s backyard-where he could teach us some new tricks on Moto X or Subaru. 

2.Clearthesmoke.org/Lung Association: Since we did an article on cool things you can do with smoking, I figured I’d better add in some PSA type info on quiting smoking.    So,  instead of taking you their websites homepage, the QR code can take you to an entry form to enter the “Quit Smoking Today” art contest.  Here you would upload your art and then the next time you scan the QR code it would take you to the Clear the Smoke dot org Art Gallery where you could see all of the great works of art and vote on your favorites. Winner received a smoking HOT trip to the Bahamas.

3.  Broke2.com/Clothing Company:  Click on the QR code and it takes you to a fun interactive video game where you get to dress up Celebrities in some fun destination appropriate clothes to go on a road trip race all over the world. Changing clothes as you go to each destination. Racing against all sorts of people all around the world.  Fun to do, fun to race and fun to meet new people from around the World. You could get badges, points or money coupons each time you get to a new country and use them to purchase a special limited edition line of clothing designed for the game. 

4.  G-Shock/Watches in general:  Put the QR code underneath the crown or on the band. Wearers of the brand get the exclusive code to be in the VIP Watch Club.  Along with the usual cool VIP things brands like to give you. This Club would check the time and show you a video of the coolest thing happening at that moment in time.  Like an all night party in Ibiza, backstage at Fashion Week, a sneak peek at a celebrity partying in Maui, behind the scenes at a Victoria Secret’s Fashion show, on the set of Hawaii Five-0, Carnivale in Rio, St. Pats Day in Dublin etc. Whatever, wherever is HOT at this TIME, they will take you there!

Oh-What fun to be had with QR codes and just think I couldn’t even download one of these things 8 months ago. The World sure is moving fast!  Best way to get a hold of me this week and weekend is by text at 808 479-9928. Cheers and Aloha! SM

Smart Phone Shopping in Korea

  • I was just talking to someone last week that was in Asia and he said he saw businessmen buying beer with their smartphones before getting on the train! I had heard that the Japanese had been purchasing their train tickets for a while now with smart phones, but Beer!   And now,  just today trendwatching.com released this picture and short article about purchasing beverages with smartphones in Korea.  The other  interesting thing here is on-line sales also increased.  Looks kind of fun, but I would miss the funny faces the cashiers make when I ask them:”Hey those fish things are gone! (they responded..eh?!?!) So I said: Where are the fun fish things with the reddish sweet bean paste in them that are usually in the frozen section”  Yep, I really did ask them that about two weeks ago at 7-Eleven on Piikoi.  It’s my favorite food to eat when I work too late. I couldn’t find them that night and neither could the clerk..Go figure! But I sure wouldn’t find them at a store without a cashier.  Me, I personally like shopping and seeing cashier, sales people etc.  Although, this would be a good idea for the downtown Longs Store. That place always has a line and that is one time that I am in a HURRY! So, It could be a good thing for certain places, but PLEASE dont do this at the shoes or clothes stores!!!!
  • What do you think of the new stores?  Fun? Fast? Lame? the future? or not? LMK

Home plus, the Korean branch of Tesco, recently launched a series of virtual stores on subway platforms, enabling customers to make purchases using their smartphones while they wait for a train. During the campaign, Home plus online sales increased by 130%, with over 10,000 customers trying the stores.  trendwatching.com   

 

No Cashiers here! just click and go!

 

 

Facebook Facts

We’ve chatted about it a bit before, How I would recommend picking a Social Media medium and using it well instead of doing 4-8 different mediums  and doing them all haphazard. Well, today, it looks like if you want to pick one-pick Facebook.  Check these interesting facts out:

Research by DDB Worldwide and Opinionway Research finds 84% of  typical Facebook fans of business’ and products are existing customers. Tip here is you are marketing to people who already like your brand! Treat them this way and You’ll win in the end. Treat them like people who don’t know or care about your brand and you’re missing the boat. What I’d do is give them free things, secret specials only found on Facebook, Announcements about new products coming out  just to these “favorite” fans, some sort of frequent Facebook Club, etc

Social Media Products Director of web analytics firm Webtrends Mr, Kistner says 51% of people in the US HAVE Facebook accounts, 8% have Twitter accounts and only 4 % have geo location accounts like Foursquare.  That’s some pretty big numbers for Facebook! I personally like to goof around with Foursquare to get the badges, but as a business, I would for sure go with Facebook first, then pick one or at the most 2 other mediums that fit my brand and goals and work with them on a secondary level. But for sure go for Facebook first and foremost and do it well!

Note:  Visits to company websites are almost all down over a year ago and of course visits to Facebook sites are up compared to a year ago.  Another reason FB is the place to do your social Marketing.  But, like we’ve said before if you’re a new or newer brand the best way to get your Facebook marketing working is to use traditional media like TV, Radio, magazine, Newspaper, billboards to reach out to the masses and bring them to your FB page.

And we’ll leave you with one last fact Facebook fact from Jack Neff- 117 Brands already have at least a MILLION fans! with 40 on pace to join the million mark this year!! Wowza!

Fuel your Engines-GetfoundontheWeb!

Getting your website, blog or whatever you’re trying to promote on the first page of Google takes some time and effort.  Here’s a bit of the basics, after a bit more testing of something’s I’ve been learning over the last few months, I’ll add some more advanced SEO information to this blog in about 3 weeks-I just want to make sure that they work first. So for now, let’s look at some things we all need to know to fuel the Search Engines out there!

First: What is a Search Engine:

An article on bbc.co.uk states that: “A Search Engine makes it possible to find a specific bit of information in the huge mass of data stored on the web”.

Second:  Who are these Search Engines that we should care about:

According to Rob Croll there are actually thousands of Search Engines-Who would know that there are that many! But, to get found on the web as of today August 26, 2011, we should concentrate on having Google, Bing and Yahoo! find us. And Google is by far the main Engine we want to feed most of our fueling efforts towards.

Third: What do the Search Engines Do? as of today I gotta say.

The Search engines like Google and Bing are known as crawler based engines and at the moment operate similarly to each other. These engines do three things to find our blogs and websites:

A. They use Spiders also known as Bots and Crawlers that search the web for content by finding links and getting directed to in a few other ways-that sentence it a bit vague, but don’t worry or get confused. Basically Spiders, Bots and Crawlers are all the same thing and what they do is look for you and me. I’d draw a fun picture if I didn’t need to sleep tonight. Maybe I’ll draw it another day and add it in here.

B. Once the Spiders find you or me, the information is indexed into a database to allow for future retrieval for the time when someone does a search-Types a word into the Google search box or as some people call it the google rectangle.  the Google search box Which BTW is on the top right or the middle of your page. The top middle area where the web address is called the browser.  I’m sure many of you know what a browser is but For many years our IT guy would ask us to copy and paste things into our browser and for the life of me I could never find it on my email-duh it appears when I turn my internet on. So I never did anything, but I managed to get by for many a year. I think learning to copy and paste and what a browser actually is, was the best thing I’ve ever learned on the computer-it now saves me tons of time and frustration and gives me more leisure time and how super easy is it? OMG!

C. Now when someone goes to Google, Bing or Yahoo! and types in a word, a sentence or question into the “search box”(ah I like that name-easy to remember and use) an algorithm tries to identify the most relevant results from their indexing.

Fourth:  What do Search Engines look for?

Each search engine has its own criteria and their own algorithm but they all basically look to see if there is a relationship between your page and a searchers inquiry. The closer your page fits what the person is looking for, the easier you are to find. After you’ve read this simple explanation, look to the bottom of the page for many of the helpful things to learn about to increase your Search Engine Optimization.

Fifth: How do they know which blog or site is best for your inquiry:

They use their “secret” algorithms. Ahh, i love that word, its my favorite word when I explain how Pandora finds the songs you like, they use a complex algorithm. So, what’s an algorithm? It’s basically a pretty complicated mathematical formula. Google will even tell you it’s so complex it uses 200 different variables! And the search engines change these algorithms frequently. Actually, Google has admitted according to Rob Croll at Marlannah Digital Marketing to changing their algorithm at least once a day! Wow! now that’s pretty crazy, but I suspect they will change them more than once a day in the near future, who knows they probably already are doing this.

I really didn’t mean to write this much tonite and I do need to get some sleep, but before I go I’ll give you the list to increase your SEO that I promised you.

1. Content relevancy: Whatever your site or blogs name is, write about it.  Like today, If I was trying to increase my SEO rankings, I would have written the word “advertising” or “radio advertising” or better yet “advertising in Hawaii” in this blog. but today, I’m just writing to help out. Hah, but I did just write it, but not to increase My Ranking, but to tell a simple example.

2. Popularity: How many views have you had today, yesterday and over the years that your site has been around. Also, Who is following you or your blog. Twitter, Facebook, and Foursquare fans and friends help you here too. Over the last year or so, your Social Media competency helps a lot with your popularity.

3. Inbound Links:  These are the links on other people’s pages that link to you.  In many of my posts I link you to various sites mainly to help you find the information, sources, people, places and things easier, but these outbound links from my site DO help others Inbound links, which helps one get higher on the Google food chain. Today I’m trying to go linkless, mainly to keep this all about learning and not about increasing my sites Google search ranking.

4. Outbound Links:  These aren’t nearly as important as inbound links.  But, I like to use them because they help you the reader find things easier and who knows, they may bring me an inbound link or two if people are using the spiritual law of reciprocity.

5. Title Tags: The words in your title tag are what appear in the clickable link on the search engine results page (SERP). They also can be seen in the top of internet browsers.  From what I gather, they are extremely important, some say if you don’t fix this, don’t bother with the rest. Others say this is 1 of the top 3 things to pay attention to for increased views of your page. I suspect I need to fix my title tag on some of my sites. From looking on the web, it seems most advise to put what you are selling/doing first, then keywords that make sense next to each other and end with your company’s name.  So Something like this would be a good start for a Pizza Joint:  Pizza, Eat in-Take Out, the best pepperoni Pizza in Hawaii, Hawaii Pizza Company. There’s a ton of good advice if you do a search in Google.

6. Page Rank: Google uses this to rank your site/blog. A link analysis algorithm. Basically doing all of these other things on this list will help to increase your page Rank. Which will in turn help you get found faster and easier.

7. Domain Age: From what I’ve read on the net, Google likes sites better that have either been around for a while or the name has been purchased for 3 years or more. Less than a 3 year lease on your site’s name decreases your ranking.

8. Useability: Attribute, description of how easy your site is to use. Method or technique to get things done easier for the user. People who come to your blog/site can use it easily with high satisfaction. 

10. Site Maps:  Visual or textually organised model of a websites content that allows visitors to find what they are looking for easily and make sure that all of your links and connecting words work!  A site map is like an interactable table of contents on your site. The bigger your site the better your site map should be, if you have a pretty simple blog, I’d work on some of the other of the top 10 first.

These 10 words come from “Epic Strategies for Small Business” How Search Engines Work written by Rob Croll on July 11, 2011 for marketingzeus.com  the information written after the 10 words, I wrote from mostly reading all sorts of things, seminars and of course by “doing” my various websites and blogs.  I’m a big believer in “don’t just think about it, wonder if its right or wrong, just jump in and start doing it”  No one’s perfect at writing a blog or getting their site to page one on Google, but its better to try things than wait around until you “think” you’re ready and/or perfect. If you do that, five years could go by as you wait, that’s a lot of lost practice time!

You can comment and I’ll add in your thoughts and recommendations and add a link to your site if you like on what they mean.  For more information on anything listed above, just google it, there’s a lot more information out there on all of these 10 items. We could do a whole one page blog on each of them if we wanted.  For additional information on Search Engine Optimization check out Google’s Search Engine Optimization Starter Guide or Bings blog has a post entitled Search Engine Optimization for Bing. Or check back here in a month or two and we’ll add new things. As we’ve all learned, it’s an ever-changing landscape, but just working on the basics will work wonders for  you and people searching for you.  The simplest thing I ever did was moved from Web.Me to WordPress and my views double in a week. That was so, super easy, should have done it years ago! Have a nice weekend-Stay Dry!.

Are Clothing Stores Going the Way of Records/CD’s …Books?

http://creativity-online.com/

This video makes the on-line shopping experience for clothes seem pretty close to the real thing. It’s a 2D experience that shows you how you would look with your new Purse(put in product here) and it really does work well.  I suspect it will get even better and better as technology moves us there.  Me myself, I really like shopping in the real stores,  trying on clothes, watching what others are buying in person, talking to the sales person and having fun “shopping” in “Brick and Mortars”. 

But I am also someone who said I wouldn’t read a book on my iPad, that I really needed to feel and touch a book. But after going on a trip to Seattle this past week.  I found it very convenient to read 2 of the 3 books that I downloaded to the kindle APP and read on my iPad.  Not only was it convenient, but it gave my carry on a few less pounds to carry. AndI didnt need to remember which books to bring-they were all on the iPad already-All in one place! So, in regards to books, unless I’m reading at the Beach, I’m now an offical electronic Book Convert.  My house will love this! So much less clutter.  What do you think of shopping for Clothes, Books, CD’s etc on-line and not in person now and in the future?

Video courtesy of RazorFish.com and their Kinect Shop.

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