It’s not Just July

Trippin’ into July like…whoa!

Here’s this week’s summation of the World as of July 15, 2020 from the World of Advertising in Hawaii:

  • Open for Business:  Let people know that you are open for business. Whether it’s in a radio ad, digital ad, TV commercial, billboard or even a big sign on your door.  When I walked the neighborhood last week, it was hard tell who was open or closed. Even when I walked right up to the doors, still hard to tell, due to less people inside, dimmer lighting, buzzer systems etc.  Maybe, cover a window with a big sign  WE ARE OPEN and if there’s enough room, mention the hours you are open. It’s pretty confusing figuring out who is open and closed nowadays.
  • Hopeful:  Feed your mind with positive messaging. Watch YouTube shows of Wayne Dyer, Joel Osteen, Sky St John, Bishop Jakes, Richard Levy, Teal Swan, Justin Epstein, Les Brown,  Abraham Hicks, David Goggins, Alan Watts. Those are just some examples. Find someone on YouTube that you can resonate with and listen to them in the morning and as you go to sleep. Right down positive affirmations and repeat them often throughout the day.  I am Hopeful, I am Helpful, I am 100% Healthy, I am Prosperous, I am Safe, I am Alive Awake Enthusiastic. Again, use some of these or make up your own, but use them all day everyday.  Especially if you watch the news everyday.  It’s important to balance out what you see and hear in the news, on Facebook even on IG sometimes. In my opinion IG should be sacred ground for positivity and happiness. Or if FB is getting to negative and strange, find a new social network to join. Or make your own social media for others of like mind to join.  Now is the time to be creative, confident and to do things you never thought possible.
  • Helpful:  This can take so many forms. I personally could use help shopping. When I go to the grocery store every synapse in my body tweaks. It’s like a rush of a nasty storm floods my body. I could use some help shopping.  If you see someone having trouble in a store, help them. Show them where things are, help them carry things to their car or even just a quick eye smile. In your adverting be helpful, let them know you are open, that you have special accommodations set up, maybe some tips on how to buy on line.  If you want to help the 55+ crowd, help them with your on-line buying structure. In your ads or on the phone on how to do some things that come naturally to the 12-30 year olds. Especially tips on how to use your phone for E-Commerce. For some reason not every mobile check out is the same. Some are pretty hard to navigate. Completely different idea: A super easy, helpful thing to do is to bring your neighbors some home cooked meals or that new gluten free cookie dough bread you made last night. Not everyone is equipped to continue to make all these meals everyday. Or get some take out or delivery and share it with the building manager, door person, people across the street, your favorite store merchant.
  • Stay Healthy:  Eat veggies, blend a drink, eat some fruits. Exercise, get some safe-sun. Take an Airborne chewable. Down a multi vitamin each morning. Get some Elderberry chewables. Drink some echinacea tea.  Continue to do whatever you were doing back in March. Get it all out again in July.  Or continue your good healthy plans.  Me, I thought back in March that July was gonna’ be the month. But it’s not.  Somethings have opened back up, some have closed for good.  It’s a bit far from a “New Normal”.  Hopefully in October we will see some change, maybe some new pills before the election. Thinking someone might have some sort of handy helpful pill or drink to take in October.  Next month to look forward to is January 2021, when the vaccine is here. Hopefully.

Today’s blog not all positive, but full of hope, help and a big punch of the “New Reality” not the new normal … yet. And I’d say wear a mask if you can.  Even if you read some negative FB stories, if it helps it helps, if it doesn’t at least you tried. Some are actually pretty fun and can be quite matchy-matchy with your kicks and clothes.

Retail Tips from RAB

Here’s some fun, helpful tips from the Radio Adverting Bureau.  Just make sure you wash your leggings before using them as a mask..LOL

Retail Tips from RAB jpeg
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A bit of June A lot of July

Some Color for you Summer!

Right about now, it’s a good time to start planning your July, August and September advertising plans.  Listed below are a bunch of dates, events and topical ideas to help you get started.  I added in a couple for June since they are biggies!

 
1. Saturday June 11:  King Kamehameha Day-Holiday, Parade, and Ho’olau’le’a
2. Sunday June 19:  Father’s Day-So many things you can do.  Couch Potato Contest, World’s Best Dad, Fathers Day Tweet of the Week, Fathers Day foursquare Swarm, Golf, Getaways, Lounge chairs, Big Screen TV’s, the list goes on-just better hurry-it’s almost here!
3.  4th of July/Independence Day-Get your service or business out somewhere, everyone’s in a good mood and there are tons of people everywhere-tie into Celebrations all over Hawaii including Schofield Barracks (60,000 people) Ala Moana Centers Fireworks(At the Mall or on the Beaches), Aloha Tower Fireworks, Possible Waikiki parade and Fireworks and Moanalua Bay Fireworks.  Everyone likes to wear Red White and Blue-no better time than now to design a Patriotic Shirt and give the proceeds to the MWR or similar entity.
July in General:
Disaster and Awareness Month
National July Belongs to Blueberries Month
National Horseradish Month
National Ice Cream Month:  Ice Cream Eating Contests, Design your own flavor contests, Create your own sundae on the web, bring it in and have them make it for you! one of kind Custom made just for you.  One of the hottest trends in the last couple of years is custom-one of a kind.  I bet you’d sell a ton of Sundaes. BTW:  National Ice Cream Day is July 18th
National Hot Dog Month:  Nathan’s does their big Hot Dog Eating Contest on July 4th-Let them do it, they do it the best and you don’t want to get sued for someone choking. Be really careful with something like this.  Ice Cream is one thing, but Hot Dogs are a totally different Animal.
Family Reunion Month-what a perfect excuse to do a hotel promotion or big ol’ trip to Vegas giveaway
July30-31:  21st Annual KCCN FM100 Birthday Bash!  Call or email me if you’d like to be a sponsor of this awesome event – this year at a new venue for us in Kaka’ako. kccnfm100.com
*July 3rd is Stay out of the Sun Day.. all i can say to that silly day is Good Luck! July 1-4 are gonna be one big party this year, both Day and Night.
 
Some Birthdays this Month include: (just so you can impress your friends with dates and ages of some Celebs)
July 1:  Pamela Anderson turns 44 and Dan Aykroyd Turns 59.
July 9:  OJ Simpson is 64 and Fred Savage from Wonder Years is 35
July 10:  Jessica Simpson is over 30 coming in today at 31.
July 12:  Kristi Yamaguchi is the Big Ol’ 4-O
July 15:  Willie Aames turns 51
July 16:  Phoebe Cates will be 48
July 17:  Disneyland will be 56 this year
July 22:  Albert Brooks, Danny Glover, and Dan Henley all turn 64 on this day.
 
Cool.  That’s about it for now, I have a meeting to prepare for coming up in about 20 minutes.  I need to prepare my agenda so that we don’t miss anything. Gotta Cover all the bases today.
Until Next Time-Enjoy the pictures of the Flowers and the Waikiki Aquarium and feel free to respond anytime to anything you may see on these posts.  And if you need an idea for anything..Hit me up here, by email:  Alohabros@gmail.com   or   Facebook Scott  Mackenzie in Hawaii  or call 275-1106 or  twitter:  @Scott Mackenzie3