Advertising in Hawaii

Advertising-in-Hawaii-Logo-

Some trends for lettering in 2019 include:  Various sizes of Letters and Splashes of bright colors. This has a bit of a hard militaristic feel. Not exactly what the trend was talking about, but in the right direction.

Bright Pinks and Vibrant Light Blues are also in as some splashes of colors you may want to incorporate going into 2019.

*Information gathered via a skillshare video that I watched a couple weeks ago, that talked about design trends for 2019.

This is a bit more like the trend the teaching professional was talking about:

Advertising-in-Hawaii-Logo-

What do you think?  Top or Bottom or keep working on it?

What trends do you see coming to us in 2019?  Let us know in the comments section.

Happy Holidays!

Radio Works

RAB-Radio Matters Sizzle Real 2018

Check out the RAB Sizzle real below.  It’s a very nice video supporting radio.

If you don’t have time to watch, here some of the many highlights:

  • #1 Reach Medium
  • Concrete Results
  • Innovative and Current
  • The Best Multi-Tasking Medium
  • #1 medium for Music Discovery
  • Provides One on One Intimacy
  • Engages with customers closer to the point of purchase
  • Local, Live and Free
  • Connects to the Community
  • Local Precision Tool
  • Connects to Consumers with an Emotional Connection
  • Delivers ROI

If you’d like more informaton on how radio can work for you, Contact me anytime at scott.mackenzie@summitmediacorp.com

 

The iPhone X Rocks!

This Video, entitled Three minutes was shot exclusively with the iPhone X. It’s actually 7 minutes. The 3 minutes is the time the mom is able to see her son when the train stops at the Kaili Station.
What do you think of the quality of the vid? Pretty amazing..eh? All shot on the iPhone X!!
Happy Chinese New Year from Apple and Advertising in Hawaii.

December is National … Month

A Year’s Worth of Food in One Month!

National Egg Nog Month
National Fruitcake Month
National Pear Month
National Tie Month
Safe Toys and Gifts Month
Write A Business Plan Month

1 – Eat A Red Apple Day
2 – National Fritters Day
3 – National Peppermint Latte Day
3 – Make A Gift Day
4 – National Cookie Day
4 – Santa’s List Day
4 – Wear Brown Shoes Day
4 – World Wildlife Conservation Day
5 – Comfort Food Day
5 – National Sachertorte Day
5 – International Volunteer Day
6 – National Gazpacho Day
6 – National Miners Day
7 – National Cotton Candy Day
7 – Pearl Harbor Remembrance Day
8 – National Brownie Day
8 – Pretend To Be A Time Traveler Day
9 – National Pastry Day
9 – Christmas Card Day
10 – National Lager Day
11 – National Noodle Ring Day
11 – World Choral Day
11 – Worldwide Candle Lighting Day
12 – National Ambrosia Day
12 – Gingerbread House Day
12 – Poinsettia Day
12 – National Ding-a-Ling Day
13 – National Cocoa Day
13 – Violin Day
14 – National Bouillabaisse Day
15 – National Cupcake Day
15 – National Lemon Cupcake Day
15 – Cat Herders Day
16 – Chocolate Covered Anything Day
17 – National Maple Syrup Day
18 – National Ham Salad Day
18 – National Roast Suckling Pig Day
18 – Bake Cookies Day
18 – Ugly Christmas Sweater Day
18 – Underdog Day
19 – National Oatmeal Muffin Day
20 – National Sangria Day
20 – Go Caroling Day
21 – National Fried Shrimp Day
21 – National Kiwifruit Day
21 – Humbug Day
21 – Crossword Puzzle Day
21 – Look on the Bright Side Day
22 – National Date Nut Bread Day
22 – Forefathers Day
24 – Christmas Eve
24 – Hanukkah begins
25 – Christmas Day
25 – National Pumpkin Pie Day
26 – National Candy Cane Day
26 – Thank You Note Day
27 – National Fruitcake Day
28 – National Chocolate Candy Day
28 – Card Playing Day
29 – National Pepper Pot Day
31 – New Years Eve
31 – National Champagne Day
31 – No Interruptions Day
31 – Make Up Your Mind Day

 

Great News on Radio-June 2017

 

Nielsen: Radio Power.  Friday June 23, 2017

According to the just-released Nielsen “State of the Media Audio Today 2017” report, radio reaches more Americans than any other platform. That includes TV, mobile and PCs. As well, in March 2017, radio reached 125.4 million weekly consumers 18-49, up some 750,000 from the year previous.

“Radio is remarkably resilient. Despite the countless media and entertainment options available today, AM/FM radio continues to be the top weekly reach medium,” says Brad Kelly, managing director of Nielsen Audio. As a result, “marketers and brand managers are rediscovering radio. It is a mass medium that can deliver targetability and message frequency in markets large and small.”

The airwaves’ weekly reach with adults is a robust 93%, according to the Nielsen report. With the 35-49 demographic, it is even higher, at 95%; and 92% with both 18-34 and 50+. In comparison, television reaches 89% of the adult population, smartphones reach 83%, PCs reach 50%, TV connected devices reach 44% and tablets reach 37%.

In addition to the previously referenced 125.4 million adults 18-49 that radio reaches in 2017, the tally of consumers aged 25-54 that the medium reaches weekly totals 117.9 million, and 67.8 million 18-34. All three figures have risen since 2016, with increases over 2015 for both 18-34 and 25-54.

Radio is alive and well!  June 2017.  If you need any help on these deciphering these numbers, want some free marketing ideas or additional help on your Radio or Digital Marketing and Advertising. You can email me anytime here or call (808) 275-1106 or even send me a snail mail at Summit Media 900 Fort St. 7th Floor Honolulu, HI 96813.

Funny but it Works!

The Radio Ad that Does the Dialing for Ya’

Unless you have a vanity phone number, we who work in radio usually tell our clients not to use their phone number, mostly because it’s hard to remember and hard to write down in a car.  We like to end our commercials with a web site mentioned.

This radio ad dials the number for you.  Not sure how many people will use it, but the commercial with the visual video is very entertaining. See what you think?

Key Communication Channel

Bootsy-Collins-How-do-you-c

Know where your customers communicate

As the world rapidly moves quicker and quicker, it’s imperative that we know where the best and fastest place is to find our clients & customers. Do they Text? Email? Phone?  Use an App?

Figure out what they use and use it. Doesn’t make sense calling someone, when they don’t pick up the phone and you can easily find them on Facebook.

The other day I was messaged on Facebook’s messenger service, I didn’t respond right away because I personally don’t communicate with Messenger. I didn’t realize it was this customers favorite way to communicate. I answered back a day later, seems that’s not the proper etiquette with Messenger. I was scolded for being late.

Along with knowing which is their favorite way to communicate, it’s knowing the proper return time on the way they communicate. I read somewhere last month that people expect an answer on email in less than 2 hours. If you go more than a day, they move on to someone else.

Knowing your customers favorite way to communicate and knowing the etiquette on getting back to them is so super important in June 2017.  Best advice on getting back to them is the faster the better, even if it’s just to say, you’ll get back to them later in the day with more information.

What is your customers/clients favorite way to communicate?

This is the most current list of where I can find most people today (Wednesday June 7, 2017)

  • Text via Mobile phone: This is my dads favorite way to communicate and he is 80+ years in age
  • Email: Seems to be the place most of the people I know communicate, but that could change quickly. Note:  I notice some customers moving from their work email address to a gmail account.
  • Mobile phone: This is usually the quickest for most. But if someone turns their ringer off during a meeting, they may not remember to turn it back on for a while!
  • Land Line:  Mine still rings, but not like it used to. Cool thing about some of the new Land lines like ours at work. We can see who called us in the last 24 hours.
  • Facebook:  This is where I tend to find many mobile office contacts.
  • Facebook messenger:  The favorite way of communicating with people who read my Streetzblog.com.
  • LinkedIn: Lots of good high quality networking going on here. Getting better at a communicating in real time.
  • Twitter:  I have 2 people I can always find here. They seem like they live there.
  • WhatsApp: My friend in high-end real estate uses this as his number one choice.

By the looks of the lists below, seems Facebook or something owned by Facebook would be a great place to find someone.

Here are the top 15 Social Media Networking sites: (Source DreamGrow.com) As of June 7, 2017

  1. Facebook
  2. YouTube
  3. Instagram
  4. Twitter
  5. Reddit
  6. Vine (Camera)
  7. Pinterest
  8. Ask.FM
  9. Tumblr
  10. Flickr
  11. Google+
  12. LinkedIn
  13. VK
  14. ClassMates
  15. MeetUp

Here are the most popular Social Media Networking apps:  (Source: DreamGrow.com) June 7, 2017

  1. Messenger (On Facebook)
  2. WhatsApp (Owned by Facebook)
  3. QQ Chat
  4. WeChat
  5. Instagram (Owned by Facebook)
  6. QZone
  7. Viber
  8. LINE
  9. Snapchat
  10. YY

You can find me via text or calling (808) 479-9928, land line at (808) 275-1000 or email me here or here.

What’s your favorite way to communicate?

iPad 3 Hype Begins

iPad3 Picture courtesy of iPad2.info

Today I’m going to be completely lazy and  just copy and paste a blog posting from  Alec Banks of HypeBeast.com – who got the information from Techcrunch.  I’m doing it because we had so much fun tracking the newest iPhone, I dont want you to miss out on the early hype on the new iPad 3.  I have lots of commercials to write tonight at my regular job But don’t want you to miss out on the early hype on the iPad 3!  Hope we get some even better news about it over the next few weeks. Basically, it says that the new iPad will have awesome graphics!  Here is the excerpt from Alec Banks of hypebeast.com:

Just as the Consumer Electronics Show was winding down in Las Vegas, Bloomberg has three people claiming they have intimate details about the Apple iPad 3. Among the “unconfirmed,” yet tangible rumors, is that it went into production this month with a launch coming in March. It will have a quad-core CPU (as opposed to the dual-core A5 found in iPad 2) as well as a “high-def” screen. The new display is capable of greater resolution than the current version, with more pixels on its screen than some high-definition televisions. The introduction of the new iPad will be Apple’s first major hardware release since the death of company co-founder Steve Jobs in October.