Happy Birthday MJ

Michael Jordan and Confidence

Yesterday 2/17/21 was Michael Jordan’s Birthday. Today is a good day to watch a winners video and share the teachings. Confidence and preparedness can be used in any aspect of your life.

Today, I had an hour out of my day where I slipped up on cold/warm calling on potential advertisers. So, I took a short break to watch Michael Jordan and write down my findings. Hopefully you can use some of these in case you have a “pause” in your day.

If you are in need of any marketing ideas or want to reach a bigger audience via Digital, Streaming or On the air radio exposure, feel welcome to call or email me anytime: (808) 275-1106 or scott.mackenzie@summitmediacorp.com

In the meantime, here’s what I learned from Michael Jordan. Now I am ready to continue on with my Valid Business Reasons to reach potential customers. Which will produce excellent results.

  • Your work ethic + preparation Eliminates Fear. Take time to write your VBR and give value in your warm call or email
  • You can be better than what people think. You control your own thoughts, make them positive, power-filled, happy and confident
  • You can surpass any expectations that you may have for yourself. I tend to make a goal of 15 warm calls a week. There is no reason for that number, it’s just a random number I chose. Next week I will choose 20 and maybe the next week 30. Either way I will do more of them and they will all be quality calls
  • Let your Game be your calling card. Testimonials from successful campaigns should be all over your LinkedIn account
  • Believe in yourself and your skills. You need the confidence and killer instinct to Win. I like you have successful clients. Continue to feed your brain and Social media with the marketing ideas and the results you provide
  • Don’t be afraid to try. Everyone makes mistakes. Yeah, your VBR may not be perfect, but if you don’t email it out there, you will never know
  • Limits like fears are just an illusion. Fill your mind with confidence, positivity and a winning attitude. Anything that you give power to can happen. Good or bad, might as well fill your brain with the Good.

Hope this helps you if you are having a difficult time getting motivated today. And if you ever wanted to see the Biggest list of Songs with Jordan in them. Check them out here on the Streetzblog

As Zig Ziglar says: See you at the Top. Or as Jordan says: Let’s find a way to stay on Top. Do more, a little longer, a little harder even if you’re tired.

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Sludge Today, Re Birth Tomorrow or maybe Next Year?

Thought this blog post matched both my Blogs well for this time in history. Written on 10/20/20

Streetzblog.com

Photo by Man Dy on Pexels.com

Heaven or Hell…You can Choose

I saw this saying on a shirt in a street stall in Camden, England. It was a #realfake Ed Hardy look alike. And was a bit small for me, but I liked the design and saying so much, I bought it. Never was able to fit into it, but the slogan was a good reminder on how you can train your mind for a good Moment, Day or even year.

Everyday, you have this choice, to have a good day or a bad day. Kelly Clarkson ends her show with: Have a Good Day! And if it’s not, then Change it!

The Blur between Awake and Asleep is where the Magic Happens

Benjamin Hardy PHD, says something along the lines of the blur between your sleep and your awake state is when the best ideas occur. He encourages us…

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Tomorrow’s Today is Yesterday

The World as We Know it No Longer Exists

people lights firework new year s eve
Photo by Pixabay on Pexels.com

Or the World as we knew it, no longer exists. Either way we say it. It’s true. Some days, I’ll post an uplifting video usually on marketing or advertising and other days, I’ll write. Today we have a bit of both.

Due to the ever changing world as of today (4/12/20), the way we did things and the way we do them now, are accelerating at an unprecedented speed.  Some of you may have already have been there, for others, it’s like what just happened to my World?!?!

Some examples:

ZOOMING INTO INNOVATION BE LIKE:

  • ZOOM:  Three weeks ago, zoom was how fast Lebron could get from one end of the Court to the other. Now it’s how we have weekly Sales Meetings, Virtual Cocktails, Dance parties, Yoga Sessions and Family Gatherings like Birthdays, Graduation and even EASTER!
  • WE ARE HERE FOR YOU:  Next time you watch TV, see how many commercials say these exact words.  They are good words and needed at this time. But how did close to 75% decide on these exact 5 words?  I don’t know the answer and ponder it nightly. However,  The actual point here is, look how quickly the TV commercials changed.  Years ago it would have been 7-10 days to tweak the messaging. The turnaround on some of these ads were 3 days! Did the ad agency’s have them pre-packaged and ready. Or was it that you and I can edit a commercial on our own laptop and don’t even need to do a big production session. It was probably a combo of both.  Yet, both lead us back to accelerated speed of efficiency.  Speed of things has been accelerated tremendously. FASTER ZOOMING
  • CONTACTLESS DELIVERY:  This moved so quick, spell check doesn’t even recognize the word.  Papa John’s does a really nice job of explaining it in their commercials. Kudos go to to them for the simplicity and effectiveness of the message. And once again, how quickly they got it on TV. ZOOMIER ZOOMING
  • AI:  Artificial Intelligence is something that is fun to think about “coming soon”. But it is here now.  With AI, Google can figure out what type of ad to serve you in less than 1.2 seconds. You may not need to know how AI works and the codes that go into it. But if you’re not aware of it and think its on it’s way, its here and is most likely going to break through the Covid-19 months, with outrageous popularity. Read about it, hire someone to help your company use it. Whatever you do, don’t think its on the way, it may be doing your job in 3 years. Think about that!   OUTSTANDING ZOOM
  • SOCIAL MEDIA:  Negative: Lots of people passing around information that is FAKE more than ever. Positive in advertising:  Within 8 days of quarantine,  ALL of these companies showed up on my FB and IG feed:  Purity Products, Nu Image Medical, Vital Proteins, Lifetones, Nanoceutical Solutions, AnaHealth, And Ace Nutritian.  Other than Purity, I never heard of any of them before. And they all were quick to react to sell me and you Immunity products. They have the products to fill our needs NOW.   SPEEDY Immunity to the rescue!  TikTok:  These are :15 second videos, I don’t know the stats exactly, but can tell for sure that they have had the biggest growth in March/April 2020.  Probably because of the quickness of the video, just :15 seconds and :15 seconds is just enough time to have your granpa dance to some Quavo. (Hopefully he isn’t drinking Quavo at the same time.Haha)   I predict now that TikTok will be the big winner when we come out of this. However be careful, some say your information on Tik Tok goes to some sketchy places.  TIK TOK’S FIFTEEN SECONDS TO ZOOM
  • INNOVATION/OR ACTIVE VERSION INNOVATE!:  This last thing isn’t something I’ve seen or heard lately. It’s just become embedded in my brain in March and April 2020. I don’t know the facts surrounding it or where it’s coming from. Like when Wayne Dyer writes a book, he says the words just appear on the page as the day goes by. Well this word is appearing in my brain all day and even at night.  It’s telling me and you something and I bet when it happens it will be FAST.  ZOOM IS THE NORM   Happy Zoom meetings to you and yours.  Scott

INNOVATING THROUGH CHAOS WEBINAR:

Today’s uplifting video is from Jeremy Gutsche of Trendhunter. If you don’t have time to watch the whole thing. A few key points include:

Path Dependency.  Crisis. Chaos. Recharting.

Chaos Creates Opportunities. Chaos Changes the Rules.  Chaos Switches Who is in the Lead. 

Solve a new Consumer Need. You can Thrive when others Retreat. Be irresistible with a specific group of people.

Advertising in Hawaii

Advertising-in-Hawaii-Logo-

Some trends for lettering in 2019 include:  Various sizes of Letters and Splashes of bright colors. This has a bit of a hard militaristic feel. Not exactly what the trend was talking about, but in the right direction.

Bright Pinks and Vibrant Light Blues are also in as some splashes of colors you may want to incorporate going into 2019.

*Information gathered via a skillshare video that I watched a couple weeks ago, that talked about design trends for 2019.

This is a bit more like the trend the teaching professional was talking about:

Advertising-in-Hawaii-Logo-

What do you think?  Top or Bottom or keep working on it?

What trends do you see coming to us in 2019?  Let us know in the comments section.

Happy Holidays!

Radio Works

RAB-Radio Matters Sizzle Real 2018

Check out the RAB Sizzle real below.  It’s a very nice video supporting radio.

If you don’t have time to watch, here some of the many highlights:

  • #1 Reach Medium
  • Concrete Results
  • Innovative and Current
  • The Best Multi-Tasking Medium
  • #1 medium for Music Discovery
  • Provides One on One Intimacy
  • Engages with customers closer to the point of purchase
  • Local, Live and Free
  • Connects to the Community
  • Local Precision Tool
  • Connects to Consumers with an Emotional Connection
  • Delivers ROI

If you’d like more informaton on how radio can work for you, Contact me anytime at scott.mackenzie@summitmediacorp.com

 

The iPhone X Rocks!

This Video, entitled Three minutes was shot exclusively with the iPhone X. It’s actually 7 minutes. The 3 minutes is the time the mom is able to see her son when the train stops at the Kaili Station.
What do you think of the quality of the vid? Pretty amazing..eh? All shot on the iPhone X!!
Happy Chinese New Year from Apple and Advertising in Hawaii.

December is National … Month

A Year’s Worth of Food in One Month!

National Egg Nog Month
National Fruitcake Month
National Pear Month
National Tie Month
Safe Toys and Gifts Month
Write A Business Plan Month

1 – Eat A Red Apple Day
2 – National Fritters Day
3 – National Peppermint Latte Day
3 – Make A Gift Day
4 – National Cookie Day
4 – Santa’s List Day
4 – Wear Brown Shoes Day
4 – World Wildlife Conservation Day
5 – Comfort Food Day
5 – National Sachertorte Day
5 – International Volunteer Day
6 – National Gazpacho Day
6 – National Miners Day
7 – National Cotton Candy Day
7 – Pearl Harbor Remembrance Day
8 – National Brownie Day
8 – Pretend To Be A Time Traveler Day
9 – National Pastry Day
9 – Christmas Card Day
10 – National Lager Day
11 – National Noodle Ring Day
11 – World Choral Day
11 – Worldwide Candle Lighting Day
12 – National Ambrosia Day
12 – Gingerbread House Day
12 – Poinsettia Day
12 – National Ding-a-Ling Day
13 – National Cocoa Day
13 – Violin Day
14 – National Bouillabaisse Day
15 – National Cupcake Day
15 – National Lemon Cupcake Day
15 – Cat Herders Day
16 – Chocolate Covered Anything Day
17 – National Maple Syrup Day
18 – National Ham Salad Day
18 – National Roast Suckling Pig Day
18 – Bake Cookies Day
18 – Ugly Christmas Sweater Day
18 – Underdog Day
19 – National Oatmeal Muffin Day
20 – National Sangria Day
20 – Go Caroling Day
21 – National Fried Shrimp Day
21 – National Kiwifruit Day
21 – Humbug Day
21 – Crossword Puzzle Day
21 – Look on the Bright Side Day
22 – National Date Nut Bread Day
22 – Forefathers Day
24 – Christmas Eve
24 – Hanukkah begins
25 – Christmas Day
25 – National Pumpkin Pie Day
26 – National Candy Cane Day
26 – Thank You Note Day
27 – National Fruitcake Day
28 – National Chocolate Candy Day
28 – Card Playing Day
29 – National Pepper Pot Day
31 – New Years Eve
31 – National Champagne Day
31 – No Interruptions Day
31 – Make Up Your Mind Day

 

Great News on Radio-June 2017

 

Nielsen: Radio Power.  Friday June 23, 2017

According to the just-released Nielsen “State of the Media Audio Today 2017” report, radio reaches more Americans than any other platform. That includes TV, mobile and PCs. As well, in March 2017, radio reached 125.4 million weekly consumers 18-49, up some 750,000 from the year previous.

“Radio is remarkably resilient. Despite the countless media and entertainment options available today, AM/FM radio continues to be the top weekly reach medium,” says Brad Kelly, managing director of Nielsen Audio. As a result, “marketers and brand managers are rediscovering radio. It is a mass medium that can deliver targetability and message frequency in markets large and small.”

The airwaves’ weekly reach with adults is a robust 93%, according to the Nielsen report. With the 35-49 demographic, it is even higher, at 95%; and 92% with both 18-34 and 50+. In comparison, television reaches 89% of the adult population, smartphones reach 83%, PCs reach 50%, TV connected devices reach 44% and tablets reach 37%.

In addition to the previously referenced 125.4 million adults 18-49 that radio reaches in 2017, the tally of consumers aged 25-54 that the medium reaches weekly totals 117.9 million, and 67.8 million 18-34. All three figures have risen since 2016, with increases over 2015 for both 18-34 and 25-54.

Radio is alive and well!  June 2017.  If you need any help on these deciphering these numbers, want some free marketing ideas or additional help on your Radio or Digital Marketing and Advertising. You can email me anytime here or call (808) 275-1106 or even send me a snail mail at Summit Media 900 Fort St. 7th Floor Honolulu, HI 96813.

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