Radio’s Wheel of Benefits

The Power of Sound

Personal, Social, Interactive, Engaging, Emotional, Immediate, Live, Experiential, Local & Mobile. Quite a list of positive benefits of radio.

Radio Wheel of Benifits AdvertisingInHawaii.com Scott Mackenzie

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Radio Works

RAB-Radio Matters Sizzle Real 2018

Check out the RAB Sizzle real below.  It’s a very nice video supporting radio.

If you don’t have time to watch, here some of the many highlights:

  • #1 Reach Medium
  • Concrete Results
  • Innovative and Current
  • The Best Multi-Tasking Medium
  • #1 medium for Music Discovery
  • Provides One on One Intimacy
  • Engages with customers closer to the point of purchase
  • Local, Live and Free
  • Connects to the Community
  • Local Precision Tool
  • Connects to Consumers with an Emotional Connection
  • Delivers ROI

If you’d like more informaton on how radio can work for you, Contact me anytime at scott.mackenzie@summitmediacorp.com

 

The iPhone X Rocks!

This Video, entitled Three minutes was shot exclusively with the iPhone X. It’s actually 7 minutes. The 3 minutes is the time the mom is able to see her son when the train stops at the Kaili Station.
What do you think of the quality of the vid? Pretty amazing..eh? All shot on the iPhone X!!
Happy Chinese New Year from Apple and Advertising in Hawaii.

December is National … Month

A Year’s Worth of Food in One Month!

National Egg Nog Month
National Fruitcake Month
National Pear Month
National Tie Month
Safe Toys and Gifts Month
Write A Business Plan Month

1 – Eat A Red Apple Day
2 – National Fritters Day
3 – National Peppermint Latte Day
3 – Make A Gift Day
4 – National Cookie Day
4 – Santa’s List Day
4 – Wear Brown Shoes Day
4 – World Wildlife Conservation Day
5 – Comfort Food Day
5 – National Sachertorte Day
5 – International Volunteer Day
6 – National Gazpacho Day
6 – National Miners Day
7 – National Cotton Candy Day
7 – Pearl Harbor Remembrance Day
8 – National Brownie Day
8 – Pretend To Be A Time Traveler Day
9 – National Pastry Day
9 – Christmas Card Day
10 – National Lager Day
11 – National Noodle Ring Day
11 – World Choral Day
11 – Worldwide Candle Lighting Day
12 – National Ambrosia Day
12 – Gingerbread House Day
12 – Poinsettia Day
12 – National Ding-a-Ling Day
13 – National Cocoa Day
13 – Violin Day
14 – National Bouillabaisse Day
15 – National Cupcake Day
15 – National Lemon Cupcake Day
15 – Cat Herders Day
16 – Chocolate Covered Anything Day
17 – National Maple Syrup Day
18 – National Ham Salad Day
18 – National Roast Suckling Pig Day
18 – Bake Cookies Day
18 – Ugly Christmas Sweater Day
18 – Underdog Day
19 – National Oatmeal Muffin Day
20 – National Sangria Day
20 – Go Caroling Day
21 – National Fried Shrimp Day
21 – National Kiwifruit Day
21 – Humbug Day
21 – Crossword Puzzle Day
21 – Look on the Bright Side Day
22 – National Date Nut Bread Day
22 – Forefathers Day
24 – Christmas Eve
24 – Hanukkah begins
25 – Christmas Day
25 – National Pumpkin Pie Day
26 – National Candy Cane Day
26 – Thank You Note Day
27 – National Fruitcake Day
28 – National Chocolate Candy Day
28 – Card Playing Day
29 – National Pepper Pot Day
31 – New Years Eve
31 – National Champagne Day
31 – No Interruptions Day
31 – Make Up Your Mind Day

 

Great News on Radio-June 2017

 

Nielsen: Radio Power.  Friday June 23, 2017

According to the just-released Nielsen “State of the Media Audio Today 2017” report, radio reaches more Americans than any other platform. That includes TV, mobile and PCs. As well, in March 2017, radio reached 125.4 million weekly consumers 18-49, up some 750,000 from the year previous.

“Radio is remarkably resilient. Despite the countless media and entertainment options available today, AM/FM radio continues to be the top weekly reach medium,” says Brad Kelly, managing director of Nielsen Audio. As a result, “marketers and brand managers are rediscovering radio. It is a mass medium that can deliver targetability and message frequency in markets large and small.”

The airwaves’ weekly reach with adults is a robust 93%, according to the Nielsen report. With the 35-49 demographic, it is even higher, at 95%; and 92% with both 18-34 and 50+. In comparison, television reaches 89% of the adult population, smartphones reach 83%, PCs reach 50%, TV connected devices reach 44% and tablets reach 37%.

In addition to the previously referenced 125.4 million adults 18-49 that radio reaches in 2017, the tally of consumers aged 25-54 that the medium reaches weekly totals 117.9 million, and 67.8 million 18-34. All three figures have risen since 2016, with increases over 2015 for both 18-34 and 25-54.

Radio is alive and well!  June 2017.  If you need any help on these deciphering these numbers, want some free marketing ideas or additional help on your Radio or Digital Marketing and Advertising. You can email me anytime here or call (808) 275-1106 or even send me a snail mail at Summit Media 900 Fort St. 7th Floor Honolulu, HI 96813.

Funny but it Works!

The Radio Ad that Does the Dialing for Ya’

Unless you have a vanity phone number, we who work in radio usually tell our clients not to use their phone number, mostly because it’s hard to remember and hard to write down in a car.  We like to end our commercials with a web site mentioned.

This radio ad dials the number for you.  Not sure how many people will use it, but the commercial with the visual video is very entertaining. See what you think?