Unless you have a vanity phone number, we who work in radio usually tell our clients not to use their phone number, mostly because it’s hard to remember and hard to write down in a car. We like to end our commercials with a web site mentioned.
This radio ad dials the number for you. Not sure how many people will use it, but the commercial with the visual video is very entertaining. See what you think?
As the world rapidly moves quicker and quicker, it’s imperative that we know where the best and fastest place is to find our clients & customers. Do they Text? Email? Phone? Use an App?
Figure out what they use and use it. Doesn’t make sense calling someone, when they don’t pick up the phone and you can easily find them on Facebook.
The other day I was messaged on Facebook’s messenger service, I didn’t respond right away because I personally don’t communicate with Messenger. I didn’t realize it was this customers favorite way to communicate. I answered back a day later, seems that’s not the proper etiquette with Messenger. I was scolded for being late.
Along with knowing which is their favorite way to communicate, it’s knowing the proper return time on the way they communicate. I read somewhere last month that people expect an answer on email in less than 2 hours. If you go more than a day, they move on to someone else.
Knowing your customers favorite way to communicate and knowing the etiquette on getting back to them is so super important in June 2017. Best advice on getting back to them is the faster the better, even if it’s just to say, you’ll get back to them later in the day with more information.
By the looks of the lists below, seems Facebook or something owned by Facebook would be a great place to find someone.
You can find me via text or calling (808) 479-9928, land line at (808) 275-1000 or email me here or here.
What’s your favorite way to communicate?
Today I’m going to be completely lazy and just copy and paste a blog posting from Alec Banks of HypeBeast.com – who got the information from Techcrunch. I’m doing it because we had so much fun tracking the newest iPhone, I dont want you to miss out on the early hype on the new iPad 3. I have lots of commercials to write tonight at my regular job But don’t want you to miss out on the early hype on the iPad 3! Hope we get some even better news about it over the next few weeks. Basically, it says that the new iPad will have awesome graphics! Here is the excerpt from Alec Banks of hypebeast.com:
Just as the Consumer Electronics Show was winding down in Las Vegas, Bloomberg has three people claiming they have intimate details about the Apple iPad 3. Among the “unconfirmed,” yet tangible rumors, is that it went into production this month with a launch coming in March. It will have a quad-core CPU (as opposed to the dual-core A5 found in iPad 2) as well as a “high-def” screen. The new display is capable of greater resolution than the current version, with more pixels on its screen than some high-definition televisions. The introduction of the new iPad will be Apple’s first major hardware release since the death of company co-founder Steve Jobs in October.
QR Codes have to be the most fun thing I like to write about this year. We started off on how easy they are to make, then how to capture them, then many an article on various ways marketers are getting them out to the public. This Has to be one of the coolest ways yet and it’s sure going to garner a lot of free publicity.
What they have done is hired Wayne Rooney’s hair stylest-Daniel Johnson to cut QR codes directly into the heads of the Bromley FC players. I’m sure these take a long time to do and you would need a really good stylist to do it right due to the preciseness of a QR code. By the looks of the video, seems like Daniel Johnson has achieved this. The QR codes are cut into the player’s heads and the fans are supposed to capture the codes with their QR code Readers and Scanners, which will then take them directly to the Betfair Mobile Site. I love the idea and the heads look pretty rad, it will be great for publicity, just not sure how many people will be able to scan a running Footballer’s head when he’s trying to score a goal or defend the opposing players. Thanks to Trendhunter.com for the tip. Check out the Video below, it shows one of the players getting the Betfair QR code cut into his scalp. Pretty Amazing!
*The Bromley FC Footballers will sport these new QR Code Haicuts this Saturday when they take on the Leyton Orient Team.
I had breakfast this morning with my good friend Gene from Non Stop Travel. I always have the same Sizzling Steak. But today, since it was breakfast and a special Holiday, I ordered this delicious Food. It also comes sizzling and all you do is mix it up and the egg cooks and there are lots of healthy vegetables in there. Yum-from one of my favorite places to eat on Oahu-Sorabol on Keeaumoku Street across Ross and Sam’s Club. Have a Happy Day! Bi-Bimitty-Bop-Bop-Bop. (Photo shot with my new iPhone4S)
Then AdAge MediaWorks listed the top 10 bigger brands with the most views this week. Was interesting, I don’t seek videos like these out much, but I have seen the Hot Pockets video and I wrote about the Carlesberg video on this blog on October 29th, thinking it was A REALLY GOOD VIDEO and thought it was also a Burlbling underground video. But lo and behold it’s in the TOP 10 this week. Bet they are for sure selling some beer from it!
For quick view access for all ten videos click here
Here’s the listing:
NIKE Basketball Never Stops APPLE Introducing iPhone 4s YOUTUBE/LENOVO Spacelab what will you do HOT POCKETS Teens in the Wild (I saw this somewhere this week-I wasnt the target audience that’s for sure) FIAT Life is best when Driven DERMABLEND Go Beyond the Cover- (This Vid is quite amazing!) MICROSOFT Productivity Future Vision 2011 EVIAN Live Young (My Favorite bottled Water-For some reason it tastes the cleanist-maybe it’s the advertising?) GOOGLE The Web is what You Make It CARLSBERG-That Calls for a Carlsberg (One of the best on-line vids I’ve ever seen)If you need to get around Waikiki, Why not try some alternative methods from your usual car? You could walk, Bike, jog, Rollerblade, hoverboard, sail or boat, Heliport, teleport or even skateboard your way around town. Any of these modes might help you ease your stress of getting stuck in traffic in your car or truck.
Actually, Since I write a few different blogs, I run into many different trends, New gadgets, lots of modes of advertising, and many really cool new exciting things. While I was checking for something to write about on streetzblog.com I found this video. And I decided it was much better for advertising in Hawaii.First-It gave me the idea of alternative ways to get around town this week during APEC. Second and most importantly This Vimeo Video matches my advertising blog the best because, lately I’ve been seeing some GREAT video work coming out on YouTube and Vimeo. These video’s are like mini movies, they are professional looking, usually come with great music and sound effects and give the viewer a great vibe of the brand being portrayed. Like this video, one can totally breathe and feel the brands vibe in less than 3 minutes. I actually bought a pair of Jump sneakers after watching a really cool Vid done by them. I’ll try to dig it up on the net if it’s still there.
The video above is for a skateboard company in NYC called 5Boro. It has a real nice NYC vibe, plus some pretty awesome tricks and I totally love it when they show the guy skating while filming the other skater, that just plain amazes me every time I see something like that. And for once, someone actually does wipe-out in the Vid!It adds some real cool reality to the vid and Not everyone is a perfectly awesome street skater and Yes, they do fall..at least sometimes.
I’m still a big believer in using traditional media to get things done for you, to direct people to take action, promote a concert or event, and TM is especially effective as the best way to let people know that you or your website, blog, Facebook, vimeo or YouTube sites actually exist! I suggest trying a radio campaign with enough frequency on the right station to fit your brand and I will tell you right now-it will work in getting people to your other means of advertising. We recently did a campaign for Bespoke Custom Tattoo and their Facebook likes increased each day the spots ran. We also included a pretty topical Wiz Khalifa promotion to go with it, but that’s what we do and that’s another reason it worked.
As I continue to write these blog posts, I am finding that the quality on the videos are getting better and better and are quite a nice way to brand your product. The point here is it’s another great tool to use or add to your arsenal. And I like it!
Note: From a Blog I wrote a few weeks ago. I still think it makes sense to pick 3-4 modes of advertising and do them well. Like Radio, Facebook and Videos. Or TV, Facebook and twitter. Or newspaper/billboards, Facebook, Twitter and YouTube. As you noticed, for now at least I have Facebook in everything-that is the one constant I would use no matter what. Last I checked 800 Million ++ people are using it, the numbers are just staggering. And at least as of today, November 8, 2011-I don’t think you want to do 11-12 different modes, unless you have a really, really big passionate staff or no life. Things change so quickly, but for now, I’d go with the 3-4 modes of advertising and do them well.
If you’re looking for some marketing ideas or want my team to work on a campaign for you, just call or text me at 808 479-9928 or email me at scott.mackenzie@coxradio.com ..Hey and if you decide to skate to work this week, wear some safety gear, I don’t want you getting hurt from something I recommended. Peace!
Check out the video, it’s lots of fun. And let me know “What would You do if you you were at this Theatre? Stay for the movie or leave before even sitting down? Interesting decision and discussion. “Should I stay or Should I Go?” (The Clash circa around 1983)
On Saturday I went to another Pacific New Media Class. The class was entitled: “How to Use Social Media to Build your Professional and Personal Brand” taught by “Neenz” Faleafine. Neenz was the social media director for Governor Abercrombie, now works at Oceanit, and is the chief evangelist for Guy Kawasaki’s Alltop Website.
I personally think many of you would enjoy taking her class in the Spring, thus I won’t tell you everything I learned, but I will tell you a few pretty cool things:
1. the Hottest, Newest social media site is called Chime.In. It’s where all the cutting edge Techies are going to last week and this week. And did you know that there are over 500 Social Media sites in existence!!! OMG! But Facebook still rules with over 800 Million people on it! So, for marketing purposes, if you only choose one SM avenue, I would still advise using and getting good at FB.
2. Check out contxts.com. At this site you can set up your own electronic SMS business card. First just go there. Then after you are set yours up, you just take a new friends phone, put 50500 in the “To:” section then in the text section write your name. Then within 6 seconds, an electronic business card pops on to their smartphone screen. in plain English”text your name to 50500″. I love it, it’s almost as fun as QR codes, but I’m still pretty attached to those!
3. Set up Google Alerts for your name at Google.com\alerts, purchase your own domain name with your real name, check knowem.com to see how many you can still get using your own name, tag all your photos, tag your content relevent to your brand and as we learned before…Create Content because as Dan Z said “Content is King” and @NEENZrecommends that when you create content make sure it conveys what you want your personal brand to be, spell correclty and be specific!
I just got home from work a little while ago, so I need to go now, time to relax a bit before the new day starts. If you need some free ideas for any type of promotion or marketing campaign you are working on, feel free to email me anytime at scott.mackenzie@coxradio.com or give me a call at 275-1106. Take care and have a Great Mega Halloween Weekend!
Lately, I’ve been a bit bogged down with paperwork, writing proposals, just keeping up with advertising in Hawaii that I havent been able to write about Hawaii advertising too much. But whenever this happens, it just means that something big is on the horizon. For today, I just want to share this social media marketing spot that I found on ibelieveinadv.com
It’s advertising Penguin Jackets and has some great Jump roping stars in it that are not people. Just watch it and see. Pretty fun Vid. BTW I saw a girl in downtown Honolulu wearing a full-blown Down Jacket two weeks ago and it was 82 degrees outside. I’ve seen this before when it gets down to the 70’s, but never in the 80’s. The jacket even had a fur hood!
Hope you enjoy the Penguin commercial. Red’s not exactly my favorite color, but the ad is pretty fun to watch and I only wear a jacket when I hit the mainland at Christmas Time. But maybe, you’re due for a new Fall coat. LMK what you think. Aloha.
Advertising In Hawaii 