QR Codes Go Up in Smoke!

Even though QR (Quick Read) codes have been around for a while, this is the year that I’ve personally really enjoyed them.  It started at Christmas When my friend Charles gave me a New York Times and it had a HUGE really colorful QR code on it and I sat at lunch trying to take a picture of it, which of course did not work.  From a Blog earlier, I mentioned that you would need a QR Code reader or scanner on your iPhone to get it to work. Since December, I have made QR code business cards, stuck QR Code Stickers up all over the world and made QR codes for many friends including Non Stop Travel, Power 104.3, and Oceanic Cable. 

Now, check out this video, I know it’s in Croatian, but even in Croatian it shows you how simple and easy it is to use a QR Code.  And as I’ve been studying the usage of QR codes in Advertising, I noticed that many take the customer to a website, which is cool and all. That’s what most of my QR codes do, but as we continue to use them, I love all of the really awesome things we can do with them!

For example this QR code is on the back of a Ronhill cigarette package and it takes you to a regional mobile website that gives the smoker current locations of where smoking is allowed.  And similar to Foursquare-users can also update the list of places themselves.  Thanks to Springwise.com for the tip and for more information on TDR click here.

On the subject of cool things to do with QR codes.  Feel free to use any of these ideas or use them as a springboard to your own QR code Fun,  Advertising, and Marketing!  (These arent real or if they are it’s a total coincidence because I just made them all up today 9/15/11)

1. Red Bull/Energy Drink/Soda Company:  The QR code could click to a site that shows all the cool places Red Bull events are being held this year and you’d be entered to win VIP access. Or even more fun, the QR code would lead you to Travis Pastrana’s backyard-where he could teach us some new tricks on Moto X or Subaru. 

2.Clearthesmoke.org/Lung Association: Since we did an article on cool things you can do with smoking, I figured I’d better add in some PSA type info on quiting smoking.    So,  instead of taking you their websites homepage, the QR code can take you to an entry form to enter the “Quit Smoking Today” art contest.  Here you would upload your art and then the next time you scan the QR code it would take you to the Clear the Smoke dot org Art Gallery where you could see all of the great works of art and vote on your favorites. Winner received a smoking HOT trip to the Bahamas.

3.  Broke2.com/Clothing Company:  Click on the QR code and it takes you to a fun interactive video game where you get to dress up Celebrities in some fun destination appropriate clothes to go on a road trip race all over the world. Changing clothes as you go to each destination. Racing against all sorts of people all around the world.  Fun to do, fun to race and fun to meet new people from around the World. You could get badges, points or money coupons each time you get to a new country and use them to purchase a special limited edition line of clothing designed for the game. 

4.  G-Shock/Watches in general:  Put the QR code underneath the crown or on the band. Wearers of the brand get the exclusive code to be in the VIP Watch Club.  Along with the usual cool VIP things brands like to give you. This Club would check the time and show you a video of the coolest thing happening at that moment in time.  Like an all night party in Ibiza, backstage at Fashion Week, a sneak peek at a celebrity partying in Maui, behind the scenes at a Victoria Secret’s Fashion show, on the set of Hawaii Five-0, Carnivale in Rio, St. Pats Day in Dublin etc. Whatever, wherever is HOT at this TIME, they will take you there!

Oh-What fun to be had with QR codes and just think I couldn’t even download one of these things 8 months ago. The World sure is moving fast!  Best way to get a hold of me this week and weekend is by text at 808 479-9928. Cheers and Aloha! SM

Advertisement

Sell..Well..Anything with Advertising

Slurp N Skate

http://theberrics.com/trajectory/broadcast-part-one.html                                                      I don’t even know how I stumbled upon this vid,  haven’t even skateboarded for 10 or 20 years. After you see the short commercial for DC skate shoes, a really, really well done short film comes on explaining the roots of the Broadcast Skateboard Wheels.

Part of the video shows the owner of the brand Kelly D Williams talking about his brand and how it was born in Idaho and why he decided to make the wheels and the company etc.

It’s the other half of the video that is why I’m writing about this in “Advertising in Hawaii”  I know it doesn’t have much to do with Hawaii other than there are a lot of skaters here and I live near the Makiki skate-ramp. But what I want to point out is a few things about advertising:

#1.  You Can Sell Anything with the Right Creative:  I personally don’t need skateboard wheels right now, but after watching this video it does make me feel and think that if I did start to skate again or if I need a skateboarding present for someone for Christmas, I would buy these “Broadcast” Skateboard Wheels. Why?  Because, just check out the cinematography.  Everything works, The crispness of the High Def film, the skaters look-hair, shirt, shoes, pants,  of course the skating.  But I especially like and dig the whole Vybe on the streets and artistic quality of the Vid. Especially check out the view coming from the Bus..Wow!  That section is just plain awesome!

#2 You can sell Anything with feeling and emotion:  Some of the best radio commercials give listeners a great image in their heads if the story is explained with great coloring, crisp sound effects and the right music.  This video commercial does all of that and more. Just feel how  when the music changes the whole vybe changes. it gets cheery, then pretty dark.. then he falls.  Wow! when the skater falls you can FEEL it right within your bones, or when he almost gets hit by the cars, one can feel the fright of it, at least for me, it goes right through my blood. First time I watched it I even shrieked a bit when I thought he was going to get HIT by the car!  Bringing your listener or viewer in with feeling and emotion is what you want to do using broadcast mediums.  BTW: With Social Media we are looking for Engagement.

#3 You can sell anything with Passion:  Just think Kelly D Williams who owns this company is selling wheels on a skateboard.  He isn’t selling a Sizzling mouth-watering steak or a nice pair of orange and blue NIB Retro Air Jordans.  He is selling Skateboard Wheels and he is passionate about them and his company. And you can feel it in his voice, in his delivery and in his “testimonial” about his company.  Get the right spokesperson, who’s passionate about the product, who fits the product,Who actually and really does use and enjoy the product… You’ll sell the product.

*The one thing I don’t like about the video, is it doesn’t allow people like me to put it on our blogs.  It’s not on YouTube or Vimeo, it’s on something called Permalink-which I suspect means you can’t take it and post it. The best I could do is leave the link at the top of the page. But you can just click on it and it will take you to the vid, I just don’t like the look it gives my page-I would much rather have a color picture up on there with a play button arrow ready to press. Oh Well. It’s so good, I needed to write about it with or without a cool color picture with link.

Have a nice weekend and remember if you need any ideas for your service, business or product just shoot me an email and I’ll work on it for you.  See you soon!

Facebook Facts

We’ve chatted about it a bit before, How I would recommend picking a Social Media medium and using it well instead of doing 4-8 different mediums  and doing them all haphazard. Well, today, it looks like if you want to pick one-pick Facebook.  Check these interesting facts out:

Research by DDB Worldwide and Opinionway Research finds 84% of  typical Facebook fans of business’ and products are existing customers. Tip here is you are marketing to people who already like your brand! Treat them this way and You’ll win in the end. Treat them like people who don’t know or care about your brand and you’re missing the boat. What I’d do is give them free things, secret specials only found on Facebook, Announcements about new products coming out  just to these “favorite” fans, some sort of frequent Facebook Club, etc

Social Media Products Director of web analytics firm Webtrends Mr, Kistner says 51% of people in the US HAVE Facebook accounts, 8% have Twitter accounts and only 4 % have geo location accounts like Foursquare.  That’s some pretty big numbers for Facebook! I personally like to goof around with Foursquare to get the badges, but as a business, I would for sure go with Facebook first, then pick one or at the most 2 other mediums that fit my brand and goals and work with them on a secondary level. But for sure go for Facebook first and foremost and do it well!

Note:  Visits to company websites are almost all down over a year ago and of course visits to Facebook sites are up compared to a year ago.  Another reason FB is the place to do your social Marketing.  But, like we’ve said before if you’re a new or newer brand the best way to get your Facebook marketing working is to use traditional media like TV, Radio, magazine, Newspaper, billboards to reach out to the masses and bring them to your FB page.

And we’ll leave you with one last fact Facebook fact from Jack Neff- 117 Brands already have at least a MILLION fans! with 40 on pace to join the million mark this year!! Wowza!

Fuel your Engines-GetfoundontheWeb!

Getting your website, blog or whatever you’re trying to promote on the first page of Google takes some time and effort.  Here’s a bit of the basics, after a bit more testing of something’s I’ve been learning over the last few months, I’ll add some more advanced SEO information to this blog in about 3 weeks-I just want to make sure that they work first. So for now, let’s look at some things we all need to know to fuel the Search Engines out there!

First: What is a Search Engine:

An article on bbc.co.uk states that: “A Search Engine makes it possible to find a specific bit of information in the huge mass of data stored on the web”.

Second:  Who are these Search Engines that we should care about:

According to Rob Croll there are actually thousands of Search Engines-Who would know that there are that many! But, to get found on the web as of today August 26, 2011, we should concentrate on having Google, Bing and Yahoo! find us. And Google is by far the main Engine we want to feed most of our fueling efforts towards.

Third: What do the Search Engines Do? as of today I gotta say.

The Search engines like Google and Bing are known as crawler based engines and at the moment operate similarly to each other. These engines do three things to find our blogs and websites:

A. They use Spiders also known as Bots and Crawlers that search the web for content by finding links and getting directed to in a few other ways-that sentence it a bit vague, but don’t worry or get confused. Basically Spiders, Bots and Crawlers are all the same thing and what they do is look for you and me. I’d draw a fun picture if I didn’t need to sleep tonight. Maybe I’ll draw it another day and add it in here.

B. Once the Spiders find you or me, the information is indexed into a database to allow for future retrieval for the time when someone does a search-Types a word into the Google search box or as some people call it the google rectangle.  the Google search box Which BTW is on the top right or the middle of your page. The top middle area where the web address is called the browser.  I’m sure many of you know what a browser is but For many years our IT guy would ask us to copy and paste things into our browser and for the life of me I could never find it on my email-duh it appears when I turn my internet on. So I never did anything, but I managed to get by for many a year. I think learning to copy and paste and what a browser actually is, was the best thing I’ve ever learned on the computer-it now saves me tons of time and frustration and gives me more leisure time and how super easy is it? OMG!

C. Now when someone goes to Google, Bing or Yahoo! and types in a word, a sentence or question into the “search box”(ah I like that name-easy to remember and use) an algorithm tries to identify the most relevant results from their indexing.

Fourth:  What do Search Engines look for?

Each search engine has its own criteria and their own algorithm but they all basically look to see if there is a relationship between your page and a searchers inquiry. The closer your page fits what the person is looking for, the easier you are to find. After you’ve read this simple explanation, look to the bottom of the page for many of the helpful things to learn about to increase your Search Engine Optimization.

Fifth: How do they know which blog or site is best for your inquiry:

They use their “secret” algorithms. Ahh, i love that word, its my favorite word when I explain how Pandora finds the songs you like, they use a complex algorithm. So, what’s an algorithm? It’s basically a pretty complicated mathematical formula. Google will even tell you it’s so complex it uses 200 different variables! And the search engines change these algorithms frequently. Actually, Google has admitted according to Rob Croll at Marlannah Digital Marketing to changing their algorithm at least once a day! Wow! now that’s pretty crazy, but I suspect they will change them more than once a day in the near future, who knows they probably already are doing this.

I really didn’t mean to write this much tonite and I do need to get some sleep, but before I go I’ll give you the list to increase your SEO that I promised you.

1. Content relevancy: Whatever your site or blogs name is, write about it.  Like today, If I was trying to increase my SEO rankings, I would have written the word “advertising” or “radio advertising” or better yet “advertising in Hawaii” in this blog. but today, I’m just writing to help out. Hah, but I did just write it, but not to increase My Ranking, but to tell a simple example.

2. Popularity: How many views have you had today, yesterday and over the years that your site has been around. Also, Who is following you or your blog. Twitter, Facebook, and Foursquare fans and friends help you here too. Over the last year or so, your Social Media competency helps a lot with your popularity.

3. Inbound Links:  These are the links on other people’s pages that link to you.  In many of my posts I link you to various sites mainly to help you find the information, sources, people, places and things easier, but these outbound links from my site DO help others Inbound links, which helps one get higher on the Google food chain. Today I’m trying to go linkless, mainly to keep this all about learning and not about increasing my sites Google search ranking.

4. Outbound Links:  These aren’t nearly as important as inbound links.  But, I like to use them because they help you the reader find things easier and who knows, they may bring me an inbound link or two if people are using the spiritual law of reciprocity.

5. Title Tags: The words in your title tag are what appear in the clickable link on the search engine results page (SERP). They also can be seen in the top of internet browsers.  From what I gather, they are extremely important, some say if you don’t fix this, don’t bother with the rest. Others say this is 1 of the top 3 things to pay attention to for increased views of your page. I suspect I need to fix my title tag on some of my sites. From looking on the web, it seems most advise to put what you are selling/doing first, then keywords that make sense next to each other and end with your company’s name.  So Something like this would be a good start for a Pizza Joint:  Pizza, Eat in-Take Out, the best pepperoni Pizza in Hawaii, Hawaii Pizza Company. There’s a ton of good advice if you do a search in Google.

6. Page Rank: Google uses this to rank your site/blog. A link analysis algorithm. Basically doing all of these other things on this list will help to increase your page Rank. Which will in turn help you get found faster and easier.

7. Domain Age: From what I’ve read on the net, Google likes sites better that have either been around for a while or the name has been purchased for 3 years or more. Less than a 3 year lease on your site’s name decreases your ranking.

8. Useability: Attribute, description of how easy your site is to use. Method or technique to get things done easier for the user. People who come to your blog/site can use it easily with high satisfaction. 

10. Site Maps:  Visual or textually organised model of a websites content that allows visitors to find what they are looking for easily and make sure that all of your links and connecting words work!  A site map is like an interactable table of contents on your site. The bigger your site the better your site map should be, if you have a pretty simple blog, I’d work on some of the other of the top 10 first.

These 10 words come from “Epic Strategies for Small Business” How Search Engines Work written by Rob Croll on July 11, 2011 for marketingzeus.com  the information written after the 10 words, I wrote from mostly reading all sorts of things, seminars and of course by “doing” my various websites and blogs.  I’m a big believer in “don’t just think about it, wonder if its right or wrong, just jump in and start doing it”  No one’s perfect at writing a blog or getting their site to page one on Google, but its better to try things than wait around until you “think” you’re ready and/or perfect. If you do that, five years could go by as you wait, that’s a lot of lost practice time!

You can comment and I’ll add in your thoughts and recommendations and add a link to your site if you like on what they mean.  For more information on anything listed above, just google it, there’s a lot more information out there on all of these 10 items. We could do a whole one page blog on each of them if we wanted.  For additional information on Search Engine Optimization check out Google’s Search Engine Optimization Starter Guide or Bings blog has a post entitled Search Engine Optimization for Bing. Or check back here in a month or two and we’ll add new things. As we’ve all learned, it’s an ever-changing landscape, but just working on the basics will work wonders for  you and people searching for you.  The simplest thing I ever did was moved from Web.Me to WordPress and my views double in a week. That was so, super easy, should have done it years ago! Have a nice weekend-Stay Dry!.

Today’s Social Media Update of Variousness…

First off, I’d like to say that a successful social media advertising campaign would benefit greatly by using traditional media-be it Radio, TV, Newspapers or Billboards (where legal).  And I dont just say that because I work at a radio station.  Just imagine how many more people will come to your blog, twitter or Facebook page if they were hearing or seeing it advertised somewhere else. Me, personally I would love to have an outside source of advertising for my own blogs. Yes, my SEO is getting better and yes more and more people are coming to my sites, but it’s a slow process.  Buy some traditional media and watch your social media number soar, but please make sure you buy enough of it to work, have the correct creative for your ads, they match the place they run on. AND include your “Call to Action!!” 

And check these nice radio listening numbers out that I didn’t make up:

On a typical Day, of people ages 12+
71% listened to over the air local radio
24% Visited Facebook
9%  Used Twitter
10% Visited Youtube
Sources: comScore Inc Ratings for March 2011:RADAR 108, March 2011, persons 12+, 24 hours.
 

Some up to date as of today things going on with Social Media:

Foursquare & Twitter:   Mashable lets us know that foursquare just released version 3.3 for iPhone. I don’t have it yet, so can’t tell you if it’s any different.  All I really want Foursquare to do is not let people who have never been somewhere be the mayor of that place! Yeah you Sara. She is the may of Media Shop 808 which I own and work in and she has never ever been in my area.  i tell you I will get my mayorship back before the end of the Summer! Mashable also wants to let us know that Jerry Seinfeld sent out his first tweet today. I don’t really care much, but I do find it interesting that Rihanna just passed up Lady GaGa as the Gal with the most fans on Twitter.  I bet GaGa does some sort of outrageous stunt this weekend to get her numbers back up to number 1!  and last bit about foursquare-they will soon offer deals with LivingSocial, Gilt and they are in talks with Groupon.  Me personally I dont much care, I’m trying not to use my credit card. So, until they get a groupon card similar to the iTunes Cards, I wont be using the 50% off offers. By using my credit card on anything, it ends up costing me way more than saving 50% on it today.

Google+s Speed of Adoption is quite quick. It’s expected to reach 20 million by the end of the weekend and so far most of the users are of the male gender. Ladies-might be a good place to meet some men.

Pandora is set to unleash its new site powered by HTLM5

LinkedIn has passed MySpace for US visitors, becoming the #2 Social Network with twitter not too far behind. Note to Myspace-even after you lost a bunch of your supporters, when you changed the way it looked you lost the rest of us-way too confusing and too much white space. I’m a color person myself.  And last thing for MySpace-it was my favorite social network and I still enjoy it sometimes to find and talk to bands, but get those crazy, blurry Girls out of there, they aren’t my friends, I never said they could be my friends, they aren’t real, and every time i go on your site, they pretend to say “Hi” to me..when all they are doing is trying to hack into one of my email accounts. Get rid of them. TU

And lastly, Look out for Spotify-Be the first on your block or in your office to be on the US version of this UK site. They claim you need to be invited to the site for their US beta version if you have a high Klout score, but after a bit of googlizing, I found them easily at spotify.com and requested and invite. I’ll let you know if I get invited.  If I do, I hear they have millions upon millions of songs from around the world and supposedly they are all free. We’ll see. Until next time, you can find me this weekend on my phone via voice or text:  808 479-9928  24/7.. I usually don’t sleep much on the weekends..well a bit during the day..LOL

QR Code Fun

 
A few days ago, we chatted about getting your own QR Code. Since then, I’ve been having tons of fun with my code. 
 

Tip on the QR Code reader: Use QR Scanner.

Two of us at work both tried the App for “QR code for I phone” and it didn’t work for either of us.  So we asked around and found out that at least out here in Hawaii, people are having success with “QR Scanner”.  We both downloaded it, me being so silly, I tried to point the picture part of my phone on it to get it to work..LOL.. of course that didn’t work. Then I pretended like I was taking a picture of the code and Voila! it made a cool vibration then took me directly to advertisinginhawaii.com   We went on to make a few more codes at QR Code.kaywa.com  and took pictures of them. The cool thing here is the App remembers the sites, so now All I do is go to my QR Scanner and point my finger at the name of the website and Bam! it takes me to my favorite websites that I have QR codes for.

Promoting my Code:

Well for me, I learned years ago back in H.S that the best way to learn something is by doing it.  I can still remember when the teacher asked us “What is the best way to learn math?” and  I responded “to just do it” So, me being all excited about my new QR code, I didn’t wait around or think up some master marketing plan to promote it.  I copied 30 of the codes on to plain white paper, then went and put them up everywhere.  I taped them to all my notebooks, put them on doors around work, then went *guerilla and slapped them up all around Chinatown, after that I put a few on my car, then in the lobby of where I live, and of course on the walls of my own condo.  This was fun for me to do because I was so excited about how these codes work.  It still amazes me how the crazy looking black and white marks take you directly to where you wan to go.  *Note: Guerrill in Chinatown, probably not the most legal way to advertise in Hawaii, but lots of fun and I’ll clean them up after the weekend is over. I walk the same way to my car practically everyday.

A few upgrades on promoting this way:                                                                                   

I’d spend a bit more time and laminate them or turn them into stickers.  But like my math teacher and I agreed, the best way to learn something is by doing it.  Weather it’s starting a blog, making a new website, starting to tweet, etc my recommendation is-dont sit around and wait until things work or the world is perfect-just go out and do it.  Especially if you can do it for free!

Marketing your QR Code in a more proper manner:

Aaah to funny, I’ve been doing marketing, advertising and promotions way to long to leave you hanging with “just go out and put pieces of paper up around your work, neighborhoods and homes”.  Whenever I need an advertising specialty item or as we used to call them back in the 90’s-Tsotkes(chotskies)-*I’m glad we don’t call them that anymore, was way to hard to remember the word and way, way too hard to spell it.  I go to my favorite provider-Judy Goo at D&J Specialties and ask her what’s hot and happening and in this case Square.

Judy recommended: Key Chains or as they say in the specialty advertising industry-Key Tags.  These will fit your QR code on one side and a fun sentence on the other. And they are pretty inexpensive.  Shoot Judy an email at:  judyg@djspec.com and she’ll take good care of you.

Judy’s “engaging”(Note: engaging or engagement-probably the hottest word of 2011)  sales reps recommended these items:

From Chantel:         chantel@djspec.com:

Luggage Tags-When you travel, good way to meet friends and nice way for them to remember you.

Mints/Gum-Convenient, small, easy to access.

Bottle Opener Key chains-for those who wine and dine with their clients

Golf Items-Such a perfect match-business and Golf.

From Mike Tom:         Mike@djspec.com 

T shirts-what a fun conversation starter!

Screen Cleaners-Reusable, inexpensive and “fun” like stickers

Adhesive notepads, scratch pads

Business cards/flyers and print Ads 

At least a year ago I spotted this on trendhunter.com and loved it even though at the time I didn’t quite know what a QR code even was:

P8tch.com– Rad looking Patches with Mysterious commando designs on top with your QR code on the bottom.  Even a year ago, I almost ordered a few of these, even though I didn’t know what the codes were used for, the patches just looked so HOT!

Have fun promoting your new or old QR code-Have a Great Weekend!

Hey-Watcha’ Doing on Facebook at Work?

Today’s information comes from a message I received on Facebook earlier today from a friend of mine named Charles.  He asked “why was I on Facebook” instead of out selling.  I know he asked Jokingly-but there are many out there who still think that it is inappropriate to be on Facebook at work. Which leads me to today’s subject which is:  “Know How your clients communicate best and what’s the best way to reach them quickly?”

14 months ago, I tried to reach a client of mine quickly-not to do advertising, but to offer her a quick, easy job, it was something I know she would want to hear about!  So, I emailed her, then I emailed her again, then a 3rd time I called and emailed her.  No response each time.  So, I had remembered her posting a lot on Facebook, thus I went there, said “Hi, What are you doing today?”  and within 2 minutes I received a response back and went on to give her the pertinent information for her to get some pretty easy $$ from a quick job.  After this, I went on to ask her why she hadn’t responded to any of my emails. She said she rarely if ever checks it. It’s just something she has in case she needs it to fill our forms or buy something on-line.  ME-I check email every half hour or so all day and night unless I’m in a meeting or in a class.  Was I shocked! but it woke me up to the fact that many out there use Facebook, Twitter, or Foursquare for their communication needs.

It took me almost a week to get in touch with her, but now knowing how to reach her quickly, I can get her to respond within minutes.  I take many daily brain notes on how my clients like to be contacted.   I can go on with examples all day..Here’s just a quick run down of my family, it just shows a quick unabated research project on the diversity of communicating in June 2011. Hey, the way things are moving so fast, in a month or two this could all be way out of date!

Sister:  Doesnt ever answer the phone and if she does you need to listen to 2-3 minutes of some stupid pop song before she answers.  Doesnt respond to Email either.  Does Respond to Texting-Quickly and immediately.   Just reads Facebook, never posts, but does change her picture pretty often.

Stepsister:  Email.  I never see her posts on facebook..ever.

Dad:  Never ever answers the cell phone-but does return calls pretty quickly.  Gets confused between the difference between texts and the emails. Thus, Texting is best. Is on Facebook, but doesn’t understand why “all these people want to be his friend”  thus he never says yes to them unless they are really good friends or family members.

Mom:  Phone.  Yea!  I still like to talk on the phone, not too many out there left who use their phone to talk on.  She almost always answers or calls back pretty quickly. Do not text her, she still thinks that having a cell phone off saves money even if you aren’t using it. Thus, she never EVER has it on. Her cell phone is in case of emergency..like getting stuck in the car in the snow.  Doesn’t use it for anything else.  Second way to get a hold of her is snail mail and never with email.

Stepmom:  Email period!  She loves Apple and always has her I Pad, I phone or Macbook handy ready to email.

Daughter:  Texting only.  You can email her, she will read them, but texts back. You can text her and she’ll text back only when she wants to or needs something. Phone-rarely answers. Facebook-Oh we are not friends on there. not Cool.

Just a couple other friends to have a bit more fun on this subject and to show you it’s not just phone, text and Facebook that you will find people fastest: (You may want to take brain notes on your clients/friends/family members too or you can write them all out.  You’ll be amazed at what you find out!  and how easy it is to find them once you know where they hang and what they prefer!!!!!

Friend Bill:  @DadBillC on Twitter.  Bill is the first of my friends to be the most and easily accessable on Twitter first and foremost.  He went straight from phone to Twitter. Skipped Facebook and email all together. But,  I can get him in less than 5 minutes on twitter unless he’s sleeping.

co-worker Brandi:  foursquare.  I can actually shout down the hall to get her the quickest. But If I need to get a hold of her, I just go on to foursquare, do a check in with a fun note next to it and there she is!

Friend Ed:  He rarely answers the phone, rarely returns an email. But, Always within 10 minutes gets back to me on Facebook

Find out where your clients are and what they are using, it will make your day so much easier when you need to find them.  Make a list on paper, in your phone or just mentally.

My future prediction for the day:  Facebook will continue to grow to be the number one place you can find someone where you live, in another state or another country. It will be the fastest overall.  But the key is to find our where your clients are and what they use the most of, me-I still like the phone-but actually prefer my land line at work the best, somehow i feel more connected with the cords and lines and all that. weird, but fastest way to get me would be on my work email or my gmail, then my hotmail, then twitter, on my blog, one of my websites,  then foursquare, then Twitter… oh man oh man..just call me at 808 479-9928 or shout my name down the street.  And I bet when I write this similar subject on my blog next year or next month, it will be a lot different.  “Got to keep up to keep up.” Aloha for today! You can find me at:  alohabros@gmail.com  @scottmackenzie3 on twitter            At  foursquare/Scott Mackenzie  scott.mackenzie@coxradio.com        Facebook/Scott Mackenzie in Hawaii or on Oahu will get you to me.    (808) 275-1106-0r-(808) 479-9928   Snail mail:  Scott Mackenzie 900 Fort Street 7th Floor Honolulu, Hawaii 96813  Scott Mackenzie 1403 Makiki Street B301 Honolulu, Hawaii 96814  click on my QR Code    or text me 24/7 at 808-479-9928

Some funInformation from Tom Asacker’s Newsletter from 6/6/11:

19-year-old Autumn Braden of Michigan put her “adorable”2-year-old cousin up for sale on eBay for $1,000. When police showed up, Braden said, “All I was trying to do was see how eBay worked.”

In 1989, there were 1.8 million email accounts. Today, there are more than 3 billion. Over 100 trillion emails were sent in 2010.

Facebook could be worth as much as $100 billion when it eventually goes public, making it larger than tech rivals Amazon and Cisco. That’s twice the value analysts calculated from the price Goldman Sachs paid last year for a share of the company. Facebook expects to make over $2 billion in earnings this year.

And the Many ways to reach Tom: (try to figure out the fastest way to get a hold of him..LOL)

Tom’s new book: http://www.opportunityscreams.com

Some interesting reviews: http://amzn.to/gpI7iX

Tom’s home page: http://www.acleareye.com

About Tom: http://www.acleareye.com/about

Subscribe at: http://tinyurl.com/5oba4t

Tom on Twitter: http://www.twitter.com/tomasacker

Note: in case you were wondering:  When I answered Charles’ question about “Why I was on Facebook instead of out selling advertising”, I wrote back to him “I’m looking for some of my clients”   Have a Great Week!!

How to get your own QR Code and how to move it places

qrcode

Well, you are already here reading this, thus it doesn’t make much sense that the QR code is here.  But what I wanted to let you know is how I achieved getting my QR code.  All I did was asked my Web Master “How can I get this on to my blog”.  Here is what he told me to do  if you would like your QR code on your Blog.

1.  Go to “how to get a QR code on Google”  and then click on QRCode.kaywa.com

2. Type in your web address

3. Click on the code not the picture of the code and press:  Control A (All) then control C (Copy)

4.  Open up your blog and here is the tricky part-Don’t go to visual, switch over to HTML, then press Control V (Paste) and then go to Visual and you will see it. 

5. Lesson learned-Its much easier to ask someone who knows more about something then you do.  Before this all I had on here was a bunch of crazy HTML code in pink.  And I spent about half an hour to do that! Once I asked how to do this it took less than 4 minutes!!  Thanks To Robz Y for the Help on getting this QR code on to my blog.  Yeah!!!

The 3 ingredients for a succesful Radio Campaign

Hello,

When I meet new people and ask them “What kinds of advertising have you done in the past?” I get many different responses-TV, Radio, Newspaper, Blogs, Facebook, Garage Billboards etc.  The people who answer with “Radio”, I go on to ask them “If it worked?”  some say yes and some say no. I’d like them to respond “yes” 100% of the time I ask, but this isn’t always the case.  This leads me to today’s subject-“The Three ingredients needed for a succesful radio campaign”  These are:

1.  The Correct Radio Station:  (The Correct Station/Who are you talking to?): Ask yourself-Does this radio station reach my target demographic?  Does this station have enough people listening to it (Cume) for a decent amount of time (TSL)  Does the product or service I have fit the demographics and psychographics of this stations audience?  Make sure that the station you are advertising on makes sense and fits what you are selling or no matter how many commercials you purchase-your radio won’t work.

2. The Correct Message (The Creative or lack their of): Do you have a fantastic first line in your commercials creative?  Does it stand out within the set of the other advertisers? Does it include a “Call To Action?”  Will it be effective on the radio station that you have chosen to air your ad on?   we can go into good/great creative on another post. But remembering these key elements will help you craft your script.

3. The Correct Frequency (How many times your target hears your message):  This is Key for your radio advertising to work.  Radio is a frequency medium.  If you’re customers aren’t hearing the ad enough, it wont work with the best creative and the biggest and best, most highly rated radio station. The best campaigns have both vertical and horizontal freqeuncy-6a-7p/Mon-Sun. Getting your message out all day each day and throughout the week.  OES/Optimum Effective Scheduling is the recommended amount.  However, some of my clients just dont have that much money to spend.  Thus, I recommend choosing one or two specific day parts, maybe 6a-10a and 3p-7p or just 6a-10a and concentrate your commercials in that certain daypart(s).  Thus, hitting the same people enough times for your ads to work.  Some research we’ve heard over the years is that people need to hear something at least 3 times for it to stay in their minds.  But with all the messages we hear and see everyday, I suspect the research might be a bit old, probably best to hear it at least 6 times. 

 Another note:  If you do radio advertising or TV or really anything else, remember that all of your results wont happen in the weeks that you are on the air.  There can be a lag of a week or two or even a month before you see all of your results.  Just take an example from your own habits.  Say you hear something 3 or more times the week of May 30th.  And you really like the ad and what they are offering, but because it’s a short 4 day work week, you have a lot to do, then your weekend gets busy. The next week the ad may not run, but you remember that you want to buy that certain something.  And you go out and buy it on June 17th in time for Fathers Day. Well, its been two weeks since the last ad ran.  Even though the ads aren’t running anymore-they still worked! 

Today’s Websites to check out are:  Krater96.com       and     Mashable.com

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