QR Code Cuts

QR Code Hair Cuts

QR Codes have to be the most fun thing I like to write about this year.  We started off on how easy they are to make, then how to capture them, then many an article on various ways marketers are getting them out to the public.  This Has to be one of the coolest ways yet and it’s sure going to garner a lot of free publicity.

What they have done is hired Wayne Rooney’s hair stylest-Daniel Johnson to cut QR codes directly into the heads of the Bromley FC players.  I’m sure these take a long time to do and you would need a really good stylist to do it right due to the preciseness of a QR code.  By the looks of the video, seems like Daniel Johnson has achieved this.  The QR codes are cut into the player’s heads and the fans are supposed to capture the codes with their QR code Readers and Scanners, which will then take them directly to the Betfair Mobile Site.  I love the idea and the heads look pretty rad, it will be great for publicity, just not sure how many people will be able to scan a running Footballer’s head when he’s trying to score a goal or defend the opposing players. Thanks to Trendhunter.com for the tip.  Check out the Video below, it shows one of the players getting the Betfair QR code cut into his scalp. Pretty Amazing!

*The Bromley FC Footballers will sport these new QR Code Haicuts this Saturday when they take on the Leyton Orient Team. 

NO NBA-YES NIKE


Just a couple of days after talking about the really nice videos on the web especially the 5BORO Skate Vid, I opened up my email today and Ad Age MediaWorks Had a pretty cool Story on The Bigger companies and their videos. I personally am not buying any new sneakers until the NBA season starts, but NIKE has come out with a pretty good way to TRY and help their sales without the NBA playing their games. It’s the video above, It is pretty good especially the people doing the “Pop a Shot” I would have included a bit more street ball if it was me, but overall pretty nice video and the slogan “Basketball Never Stops” sounds like it will help sell some kicks.

Then AdAge MediaWorks listed the top 10 bigger brands with the most views this week. Was interesting, I don’t seek videos like these out much, but I have seen the Hot Pockets video and I wrote about the Carlesberg video on  this blog on October 29th, thinking it was A REALLY GOOD VIDEO and thought it was also a  Burlbling underground video. But lo and behold it’s in the TOP 10 this week. Bet they are for sure selling some beer from it!

For quick view access for all ten videos click here

Here’s the listing:

NIKE  Basketball Never Stops
APPLE  Introducing iPhone 4s
YOUTUBE/LENOVO Spacelab what will you do
HOT POCKETS Teens in the Wild (I saw this somewhere this week-I wasnt the target audience that’s for sure)
FIAT  Life is best when Driven
DERMABLEND Go Beyond the Cover- (This Vid is quite amazing!)
MICROSOFT Productivity Future Vision 2011
EVIAN Live Young  (My Favorite bottled Water-For some reason it tastes the cleanist-maybe it’s the advertising?)
GOOGLE The Web is what You Make It
CARLSBERG-That Calls for a Carlsberg (One of the best on-line vids I’ve ever seen)

With APEC in Town, You Might want to skate to work?

If you need to get around Waikiki, Why not try some alternative methods from your usual car? You could walk, Bike, jog, Rollerblade, hoverboard, sail or boat, Heliport, teleport or even skateboard your way around town. Any of these modes might help you ease your stress of getting stuck in traffic in your car or truck.

Actually, Since I write a few different blogs, I run into many different trends, New gadgets, lots of modes of advertising, and many really cool new exciting things. While I was checking for something to write about on streetzblog.com I found this video. And I decided it was much better for advertising in Hawaii.First-It gave me the idea of alternative ways to get around town this week during APEC. Second and most importantly This Vimeo Video matches my advertising blog the best because, lately I’ve been seeing some GREAT video work coming out on YouTube and Vimeo. These video’s are like mini movies, they are professional looking, usually come with great music and sound effects and give the viewer a great vibe of the brand being portrayed. Like this video, one can totally breathe and feel the brands vibe in less than 3 minutes. I actually bought a pair of Jump sneakers after watching a really cool Vid done by them. I’ll try to dig it up on the net if it’s still there.

The video above is for a skateboard company in NYC called 5Boro. It has a real nice NYC vibe, plus some pretty awesome tricks and I totally love it when they show the guy skating while filming the other skater, that just plain amazes me every time I see something like that. And for once, someone actually does wipe-out in the Vid!It adds some real cool reality to the vid and Not everyone is a perfectly awesome street skater and Yes, they do fall..at least sometimes.

I’m still a big believer in using traditional media to get things done for you, to direct people to take action, promote a concert or event, and TM is especially effective as the best way to let people know that you or your website, blog, Facebook, vimeo or YouTube sites actually exist! I suggest trying a radio campaign with enough frequency on the right station to fit your brand and I will tell you right now-it will work in getting people to your other means of advertising. We recently did a campaign for Bespoke Custom Tattoo and their Facebook likes increased each day the spots ran. We also included a pretty topical Wiz Khalifa promotion to go with it, but that’s what we do and that’s another reason it worked.

As I continue to write these blog posts, I am finding that the quality on the videos are getting better and better and are quite a nice way to brand your product. The point here is it’s another great tool to use or add to your arsenal. And I like it!

Note: From a Blog I wrote a few weeks ago. I still think it makes sense to pick 3-4 modes of advertising and do them well. Like Radio, Facebook and Videos. Or TV, Facebook and twitter. Or newspaper/billboards, Facebook, Twitter and YouTube. As you noticed, for now at least I have Facebook in everything-that is the one constant I would use no matter what. Last I checked 800 Million ++ people are using it, the numbers are just staggering. And at least as of today, November 8, 2011-I don’t think you want to do 11-12 different modes, unless you have a really, really big passionate staff or no life. Things change so quickly, but for now, I’d go with the 3-4 modes of advertising and do them well.

If you’re looking for some marketing ideas or want my team to work on a campaign for you, just call or text me at 808 479-9928 or email me at scott.mackenzie@coxradio.com ..Hey and if you decide to skate to work this week, wear some safety gear, I don’t want you getting hurt from something I recommended. Peace!

Should I Stay or Should I Go?


I really enjoy European Advertising and I totally dig the City of Brussels in Belgium.This ad or viral video whatever you want to catogorize it as-is pretty fun to watch. And I’d also give it an A for Effectiveness in selling the brand. I remembered the beer was “Carlsberg” after just watching it once and I dont usually even see that kind of beer around Hawaii very often.

Check out the video, it’s lots of fun. And let me know “What would You do if you you were at this Theatre? Stay for the movie or leave before even sitting down? Interesting decision and discussion. “Should I stay or Should I Go?” (The Clash circa around 1983)

50500-Instant Electronic Business Cards!

On Saturday I went to another Pacific New Media Class.  The class was entitled:  “How to Use Social Media to Build your Professional and Personal Brand” taught by “Neenz” Faleafine. Neenz was the social media director for Governor Abercrombie, now works at Oceanit, and is the chief evangelist for Guy Kawasaki’s Alltop Website.

I personally think many of you would enjoy taking her class in the Spring, thus I won’t tell you everything I learned, but I will tell you a few pretty cool things:

1.  the Hottest, Newest social media site is called Chime.In.  It’s where all the cutting edge Techies are going to last week and this week. And did you know that there are over 500 Social Media sites in existence!!!  OMG! But Facebook still rules with over 800 Million people on it! So, for marketing purposes, if you only choose one SM avenue, I would still advise using and getting good at FB.

2. Check out contxts.com.  At this site you can set up your own electronic SMS business card.  First just go there. Then after you are set yours up, you just take a new friends phone, put 50500 in the “To:” section then in the text section write your name. Then within 6 seconds, an electronic business card pops on to their smartphone screen. in plain English”text your name to 50500″.  I love it, it’s almost as fun as QR codes, but I’m still pretty attached to those!

3.  Set up Google Alerts for your name at Google.com\alerts, purchase your own domain name with your real name, check knowem.com to see how many you can still get using your own name, tag all your photos, tag your content relevent to your brand and as we learned before…Create Content because as  Dan Z said “Content is King” and @NEENZrecommends that when you create content make sure it conveys what you want your personal brand to be, spell correclty and be specific!

I just got home from work a little while ago, so I need to go now, time to relax a bit before the new day starts.  If you need some free ideas for any type of promotion or marketing campaign you are working on, feel free to email me anytime at scott.mackenzie@coxradio.com  or give me a call at 275-1106.  Take care and have a Great Mega Halloween Weekend!

 

 

Pretty Awesome Jump Roping seen Here!

Lately, I’ve been a bit bogged down with paperwork, writing proposals, just keeping up with advertising in Hawaii that I havent been able to write about Hawaii advertising too much. But whenever this happens, it just means that something big is on the horizon. For today, I just want to share this social media marketing spot that I found on ibelieveinadv.com

It’s advertising Penguin Jackets and has some great Jump roping stars in it that are not people. Just watch it and see. Pretty fun Vid. BTW I saw a girl in downtown Honolulu wearing a full-blown Down Jacket two weeks ago and it was 82 degrees outside. I’ve seen this before when it gets down to the 70’s, but never in the 80’s. The jacket even had a fur hood!

Hope you enjoy the Penguin commercial. Red’s not exactly my favorite color, but the ad is pretty fun to watch and I only wear a jacket when I hit the mainland at Christmas Time. But maybe, you’re due for a new Fall coat. LMK what you think. Aloha.

QR Codes Go Up in Smoke!

Even though QR (Quick Read) codes have been around for a while, this is the year that I’ve personally really enjoyed them.  It started at Christmas When my friend Charles gave me a New York Times and it had a HUGE really colorful QR code on it and I sat at lunch trying to take a picture of it, which of course did not work.  From a Blog earlier, I mentioned that you would need a QR Code reader or scanner on your iPhone to get it to work. Since December, I have made QR code business cards, stuck QR Code Stickers up all over the world and made QR codes for many friends including Non Stop Travel, Power 104.3, and Oceanic Cable. 

Now, check out this video, I know it’s in Croatian, but even in Croatian it shows you how simple and easy it is to use a QR Code.  And as I’ve been studying the usage of QR codes in Advertising, I noticed that many take the customer to a website, which is cool and all. That’s what most of my QR codes do, but as we continue to use them, I love all of the really awesome things we can do with them!

For example this QR code is on the back of a Ronhill cigarette package and it takes you to a regional mobile website that gives the smoker current locations of where smoking is allowed.  And similar to Foursquare-users can also update the list of places themselves.  Thanks to Springwise.com for the tip and for more information on TDR click here.

On the subject of cool things to do with QR codes.  Feel free to use any of these ideas or use them as a springboard to your own QR code Fun,  Advertising, and Marketing!  (These arent real or if they are it’s a total coincidence because I just made them all up today 9/15/11)

1. Red Bull/Energy Drink/Soda Company:  The QR code could click to a site that shows all the cool places Red Bull events are being held this year and you’d be entered to win VIP access. Or even more fun, the QR code would lead you to Travis Pastrana’s backyard-where he could teach us some new tricks on Moto X or Subaru. 

2.Clearthesmoke.org/Lung Association: Since we did an article on cool things you can do with smoking, I figured I’d better add in some PSA type info on quiting smoking.    So,  instead of taking you their websites homepage, the QR code can take you to an entry form to enter the “Quit Smoking Today” art contest.  Here you would upload your art and then the next time you scan the QR code it would take you to the Clear the Smoke dot org Art Gallery where you could see all of the great works of art and vote on your favorites. Winner received a smoking HOT trip to the Bahamas.

3.  Broke2.com/Clothing Company:  Click on the QR code and it takes you to a fun interactive video game where you get to dress up Celebrities in some fun destination appropriate clothes to go on a road trip race all over the world. Changing clothes as you go to each destination. Racing against all sorts of people all around the world.  Fun to do, fun to race and fun to meet new people from around the World. You could get badges, points or money coupons each time you get to a new country and use them to purchase a special limited edition line of clothing designed for the game. 

4.  G-Shock/Watches in general:  Put the QR code underneath the crown or on the band. Wearers of the brand get the exclusive code to be in the VIP Watch Club.  Along with the usual cool VIP things brands like to give you. This Club would check the time and show you a video of the coolest thing happening at that moment in time.  Like an all night party in Ibiza, backstage at Fashion Week, a sneak peek at a celebrity partying in Maui, behind the scenes at a Victoria Secret’s Fashion show, on the set of Hawaii Five-0, Carnivale in Rio, St. Pats Day in Dublin etc. Whatever, wherever is HOT at this TIME, they will take you there!

Oh-What fun to be had with QR codes and just think I couldn’t even download one of these things 8 months ago. The World sure is moving fast!  Best way to get a hold of me this week and weekend is by text at 808 479-9928. Cheers and Aloha! SM

Facebook Facts

We’ve chatted about it a bit before, How I would recommend picking a Social Media medium and using it well instead of doing 4-8 different mediums  and doing them all haphazard. Well, today, it looks like if you want to pick one-pick Facebook.  Check these interesting facts out:

Research by DDB Worldwide and Opinionway Research finds 84% of  typical Facebook fans of business’ and products are existing customers. Tip here is you are marketing to people who already like your brand! Treat them this way and You’ll win in the end. Treat them like people who don’t know or care about your brand and you’re missing the boat. What I’d do is give them free things, secret specials only found on Facebook, Announcements about new products coming out  just to these “favorite” fans, some sort of frequent Facebook Club, etc

Social Media Products Director of web analytics firm Webtrends Mr, Kistner says 51% of people in the US HAVE Facebook accounts, 8% have Twitter accounts and only 4 % have geo location accounts like Foursquare.  That’s some pretty big numbers for Facebook! I personally like to goof around with Foursquare to get the badges, but as a business, I would for sure go with Facebook first, then pick one or at the most 2 other mediums that fit my brand and goals and work with them on a secondary level. But for sure go for Facebook first and foremost and do it well!

Note:  Visits to company websites are almost all down over a year ago and of course visits to Facebook sites are up compared to a year ago.  Another reason FB is the place to do your social Marketing.  But, like we’ve said before if you’re a new or newer brand the best way to get your Facebook marketing working is to use traditional media like TV, Radio, magazine, Newspaper, billboards to reach out to the masses and bring them to your FB page.

And we’ll leave you with one last fact Facebook fact from Jack Neff- 117 Brands already have at least a MILLION fans! with 40 on pace to join the million mark this year!! Wowza!

Fuel your Engines-GetfoundontheWeb!

Getting your website, blog or whatever you’re trying to promote on the first page of Google takes some time and effort.  Here’s a bit of the basics, after a bit more testing of something’s I’ve been learning over the last few months, I’ll add some more advanced SEO information to this blog in about 3 weeks-I just want to make sure that they work first. So for now, let’s look at some things we all need to know to fuel the Search Engines out there!

First: What is a Search Engine:

An article on bbc.co.uk states that: “A Search Engine makes it possible to find a specific bit of information in the huge mass of data stored on the web”.

Second:  Who are these Search Engines that we should care about:

According to Rob Croll there are actually thousands of Search Engines-Who would know that there are that many! But, to get found on the web as of today August 26, 2011, we should concentrate on having Google, Bing and Yahoo! find us. And Google is by far the main Engine we want to feed most of our fueling efforts towards.

Third: What do the Search Engines Do? as of today I gotta say.

The Search engines like Google and Bing are known as crawler based engines and at the moment operate similarly to each other. These engines do three things to find our blogs and websites:

A. They use Spiders also known as Bots and Crawlers that search the web for content by finding links and getting directed to in a few other ways-that sentence it a bit vague, but don’t worry or get confused. Basically Spiders, Bots and Crawlers are all the same thing and what they do is look for you and me. I’d draw a fun picture if I didn’t need to sleep tonight. Maybe I’ll draw it another day and add it in here.

B. Once the Spiders find you or me, the information is indexed into a database to allow for future retrieval for the time when someone does a search-Types a word into the Google search box or as some people call it the google rectangle.  the Google search box Which BTW is on the top right or the middle of your page. The top middle area where the web address is called the browser.  I’m sure many of you know what a browser is but For many years our IT guy would ask us to copy and paste things into our browser and for the life of me I could never find it on my email-duh it appears when I turn my internet on. So I never did anything, but I managed to get by for many a year. I think learning to copy and paste and what a browser actually is, was the best thing I’ve ever learned on the computer-it now saves me tons of time and frustration and gives me more leisure time and how super easy is it? OMG!

C. Now when someone goes to Google, Bing or Yahoo! and types in a word, a sentence or question into the “search box”(ah I like that name-easy to remember and use) an algorithm tries to identify the most relevant results from their indexing.

Fourth:  What do Search Engines look for?

Each search engine has its own criteria and their own algorithm but they all basically look to see if there is a relationship between your page and a searchers inquiry. The closer your page fits what the person is looking for, the easier you are to find. After you’ve read this simple explanation, look to the bottom of the page for many of the helpful things to learn about to increase your Search Engine Optimization.

Fifth: How do they know which blog or site is best for your inquiry:

They use their “secret” algorithms. Ahh, i love that word, its my favorite word when I explain how Pandora finds the songs you like, they use a complex algorithm. So, what’s an algorithm? It’s basically a pretty complicated mathematical formula. Google will even tell you it’s so complex it uses 200 different variables! And the search engines change these algorithms frequently. Actually, Google has admitted according to Rob Croll at Marlannah Digital Marketing to changing their algorithm at least once a day! Wow! now that’s pretty crazy, but I suspect they will change them more than once a day in the near future, who knows they probably already are doing this.

I really didn’t mean to write this much tonite and I do need to get some sleep, but before I go I’ll give you the list to increase your SEO that I promised you.

1. Content relevancy: Whatever your site or blogs name is, write about it.  Like today, If I was trying to increase my SEO rankings, I would have written the word “advertising” or “radio advertising” or better yet “advertising in Hawaii” in this blog. but today, I’m just writing to help out. Hah, but I did just write it, but not to increase My Ranking, but to tell a simple example.

2. Popularity: How many views have you had today, yesterday and over the years that your site has been around. Also, Who is following you or your blog. Twitter, Facebook, and Foursquare fans and friends help you here too. Over the last year or so, your Social Media competency helps a lot with your popularity.

3. Inbound Links:  These are the links on other people’s pages that link to you.  In many of my posts I link you to various sites mainly to help you find the information, sources, people, places and things easier, but these outbound links from my site DO help others Inbound links, which helps one get higher on the Google food chain. Today I’m trying to go linkless, mainly to keep this all about learning and not about increasing my sites Google search ranking.

4. Outbound Links:  These aren’t nearly as important as inbound links.  But, I like to use them because they help you the reader find things easier and who knows, they may bring me an inbound link or two if people are using the spiritual law of reciprocity.

5. Title Tags: The words in your title tag are what appear in the clickable link on the search engine results page (SERP). They also can be seen in the top of internet browsers.  From what I gather, they are extremely important, some say if you don’t fix this, don’t bother with the rest. Others say this is 1 of the top 3 things to pay attention to for increased views of your page. I suspect I need to fix my title tag on some of my sites. From looking on the web, it seems most advise to put what you are selling/doing first, then keywords that make sense next to each other and end with your company’s name.  So Something like this would be a good start for a Pizza Joint:  Pizza, Eat in-Take Out, the best pepperoni Pizza in Hawaii, Hawaii Pizza Company. There’s a ton of good advice if you do a search in Google.

6. Page Rank: Google uses this to rank your site/blog. A link analysis algorithm. Basically doing all of these other things on this list will help to increase your page Rank. Which will in turn help you get found faster and easier.

7. Domain Age: From what I’ve read on the net, Google likes sites better that have either been around for a while or the name has been purchased for 3 years or more. Less than a 3 year lease on your site’s name decreases your ranking.

8. Useability: Attribute, description of how easy your site is to use. Method or technique to get things done easier for the user. People who come to your blog/site can use it easily with high satisfaction. 

10. Site Maps:  Visual or textually organised model of a websites content that allows visitors to find what they are looking for easily and make sure that all of your links and connecting words work!  A site map is like an interactable table of contents on your site. The bigger your site the better your site map should be, if you have a pretty simple blog, I’d work on some of the other of the top 10 first.

These 10 words come from “Epic Strategies for Small Business” How Search Engines Work written by Rob Croll on July 11, 2011 for marketingzeus.com  the information written after the 10 words, I wrote from mostly reading all sorts of things, seminars and of course by “doing” my various websites and blogs.  I’m a big believer in “don’t just think about it, wonder if its right or wrong, just jump in and start doing it”  No one’s perfect at writing a blog or getting their site to page one on Google, but its better to try things than wait around until you “think” you’re ready and/or perfect. If you do that, five years could go by as you wait, that’s a lot of lost practice time!

You can comment and I’ll add in your thoughts and recommendations and add a link to your site if you like on what they mean.  For more information on anything listed above, just google it, there’s a lot more information out there on all of these 10 items. We could do a whole one page blog on each of them if we wanted.  For additional information on Search Engine Optimization check out Google’s Search Engine Optimization Starter Guide or Bings blog has a post entitled Search Engine Optimization for Bing. Or check back here in a month or two and we’ll add new things. As we’ve all learned, it’s an ever-changing landscape, but just working on the basics will work wonders for  you and people searching for you.  The simplest thing I ever did was moved from Web.Me to WordPress and my views double in a week. That was so, super easy, should have done it years ago! Have a nice weekend-Stay Dry!.

Today’s Social Media Update of Variousness…

First off, I’d like to say that a successful social media advertising campaign would benefit greatly by using traditional media-be it Radio, TV, Newspapers or Billboards (where legal).  And I dont just say that because I work at a radio station.  Just imagine how many more people will come to your blog, twitter or Facebook page if they were hearing or seeing it advertised somewhere else. Me, personally I would love to have an outside source of advertising for my own blogs. Yes, my SEO is getting better and yes more and more people are coming to my sites, but it’s a slow process.  Buy some traditional media and watch your social media number soar, but please make sure you buy enough of it to work, have the correct creative for your ads, they match the place they run on. AND include your “Call to Action!!” 

And check these nice radio listening numbers out that I didn’t make up:

On a typical Day, of people ages 12+
71% listened to over the air local radio
24% Visited Facebook
9%  Used Twitter
10% Visited Youtube
Sources: comScore Inc Ratings for March 2011:RADAR 108, March 2011, persons 12+, 24 hours.
 

Some up to date as of today things going on with Social Media:

Foursquare & Twitter:   Mashable lets us know that foursquare just released version 3.3 for iPhone. I don’t have it yet, so can’t tell you if it’s any different.  All I really want Foursquare to do is not let people who have never been somewhere be the mayor of that place! Yeah you Sara. She is the may of Media Shop 808 which I own and work in and she has never ever been in my area.  i tell you I will get my mayorship back before the end of the Summer! Mashable also wants to let us know that Jerry Seinfeld sent out his first tweet today. I don’t really care much, but I do find it interesting that Rihanna just passed up Lady GaGa as the Gal with the most fans on Twitter.  I bet GaGa does some sort of outrageous stunt this weekend to get her numbers back up to number 1!  and last bit about foursquare-they will soon offer deals with LivingSocial, Gilt and they are in talks with Groupon.  Me personally I dont much care, I’m trying not to use my credit card. So, until they get a groupon card similar to the iTunes Cards, I wont be using the 50% off offers. By using my credit card on anything, it ends up costing me way more than saving 50% on it today.

Google+s Speed of Adoption is quite quick. It’s expected to reach 20 million by the end of the weekend and so far most of the users are of the male gender. Ladies-might be a good place to meet some men.

Pandora is set to unleash its new site powered by HTLM5

LinkedIn has passed MySpace for US visitors, becoming the #2 Social Network with twitter not too far behind. Note to Myspace-even after you lost a bunch of your supporters, when you changed the way it looked you lost the rest of us-way too confusing and too much white space. I’m a color person myself.  And last thing for MySpace-it was my favorite social network and I still enjoy it sometimes to find and talk to bands, but get those crazy, blurry Girls out of there, they aren’t my friends, I never said they could be my friends, they aren’t real, and every time i go on your site, they pretend to say “Hi” to me..when all they are doing is trying to hack into one of my email accounts. Get rid of them. TU

And lastly, Look out for Spotify-Be the first on your block or in your office to be on the US version of this UK site. They claim you need to be invited to the site for their US beta version if you have a high Klout score, but after a bit of googlizing, I found them easily at spotify.com and requested and invite. I’ll let you know if I get invited.  If I do, I hear they have millions upon millions of songs from around the world and supposedly they are all free. We’ll see. Until next time, you can find me this weekend on my phone via voice or text:  808 479-9928  24/7.. I usually don’t sleep much on the weekends..well a bit during the day..LOL