Funny but it Works!

The Radio Ad that Does the Dialing for Ya’

Unless you have a vanity phone number, we who work in radio usually tell our clients not to use their phone number, mostly because it’s hard to remember and hard to write down in a car.  We like to end our commercials with a web site mentioned.

This radio ad dials the number for you.  Not sure how many people will use it, but the commercial with the visual video is very entertaining. See what you think?

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Key Communication Channel

Bootsy-Collins-How-do-you-c

Know where your customers communicate

As the world rapidly moves quicker and quicker, it’s imperative that we know where the best and fastest place is to find our clients & customers. Do they Text? Email? Phone?  Use an App?

Figure out what they use and use it. Doesn’t make sense calling someone, when they don’t pick up the phone and you can easily find them on Facebook.

The other day I was messaged on Facebook’s messenger service, I didn’t respond right away because I personally don’t communicate with Messenger. I didn’t realize it was this customers favorite way to communicate. I answered back a day later, seems that’s not the proper etiquette with Messenger. I was scolded for being late.

Along with knowing which is their favorite way to communicate, it’s knowing the proper return time on the way they communicate. I read somewhere last month that people expect an answer on email in less than 2 hours. If you go more than a day, they move on to someone else.

Knowing your customers favorite way to communicate and knowing the etiquette on getting back to them is so super important in June 2017.  Best advice on getting back to them is the faster the better, even if it’s just to say, you’ll get back to them later in the day with more information.

What is your customers/clients favorite way to communicate?

This is the most current list of where I can find most people today (Wednesday June 7, 2017)

  • Text via Mobile phone: This is my dads favorite way to communicate and he is 80+ years in age
  • Email: Seems to be the place most of the people I know communicate, but that could change quickly. Note:  I notice some customers moving from their work email address to a gmail account.
  • Mobile phone: This is usually the quickest for most. But if someone turns their ringer off during a meeting, they may not remember to turn it back on for a while!
  • Land Line:  Mine still rings, but not like it used to. Cool thing about some of the new Land lines like ours at work. We can see who called us in the last 24 hours.
  • Facebook:  This is where I tend to find many mobile office contacts.
  • Facebook messenger:  The favorite way of communicating with people who read my Streetzblog.com.
  • LinkedIn: Lots of good high quality networking going on here. Getting better at a communicating in real time.
  • Twitter:  I have 2 people I can always find here. They seem like they live there.
  • WhatsApp: My friend in high-end real estate uses this as his number one choice.

By the looks of the lists below, seems Facebook or something owned by Facebook would be a great place to find someone.

Here are the top 15 Social Media Networking sites: (Source DreamGrow.com) As of June 7, 2017

  1. Facebook
  2. YouTube
  3. Instagram
  4. Twitter
  5. Reddit
  6. Vine (Camera)
  7. Pinterest
  8. Ask.FM
  9. Tumblr
  10. Flickr
  11. Google+
  12. LinkedIn
  13. VK
  14. ClassMates
  15. MeetUp

Here are the most popular Social Media Networking apps:  (Source: DreamGrow.com) June 7, 2017

  1. Messenger (On Facebook)
  2. WhatsApp (Owned by Facebook)
  3. QQ Chat
  4. WeChat
  5. Instagram (Owned by Facebook)
  6. QZone
  7. Viber
  8. LINE
  9. Snapchat
  10. YY

You can find me via text or calling (808) 479-9928, land line at (808) 275-1000 or email me here or here.

What’s your favorite way to communicate?

Amazing Interactive Billboard

The Social Swipe for Charity

Swipe a slice of bread with your credit card and instantly donate $ to people in need. Swipe the ropes on wrists, immediately give to the disadvantaged. This interactive billboard is entitled the Social Swipe. It’s a dual screen electronic billboard that has a credit card reader in the middle. As your card runs through the slot, the video syncs and slices a piece of bread or cuts off the ropes on wrists.

The Social Swipe is produced by the relief organization-Misereor, with help from stripe.com, a mobile payment provider. Each swipe on the animated billboard delivers an instant 2Euro donation to those in need. It’s an extremely engaging interactive and fun way to donate.

When donators receive their CC statements, it gives the user the option to turn the one-time donation into a monthly one. Increasing the funds to further fight against poverty and injustice in Latin America, Africa, and Asia. These billboards are presently located in various International Airports.

Check out the video below and see how fun it can be to donate. Or if you see one of these around the world, give it a swipe for me and let us know if it’s as fun as it looks!

What else could we do with this or something similar?

  • Swipe your card to slice a piece of juicy steak. Increase sales for Omaha Steaks.
  • Cut through some carrots. Join the Fruit and Veggie gift box of the month club. Portions of the proceeds go to the Food Bank and you get the healthy foods each month.
  • Slice quick and fast on the coconut, add some sound as it cracks open. Gives you a case of Coconut milk and another case sent to those in need.
  • Push your card through the middle of the billboard, swipe it on the moving arrow with numbers on it. Whichever number you get. Take it to the Department store and get 10, 20 or even 50% off your next purchase.
  • Have all sorts of hamburgers, fries, shakes, etc floating around the screen. Swipe at the correct moment to receive a coupon good for your favorite fast food treat.
  • Chop up some noisy notes to purchase more credits on your Amazon or iTunes account, right before you jump on the plane.
  • Easy one:  Change all those self serve Walmart swipers to something fun like this and more people would use them. And would enjoy the sometimes very confusing and frustrating self-check-out activity.
  • Have water in the background, float your card through the fish and coral to donate to local fishery’s and aquariums. Like fishing for funds.
  • Put some kiosks at the beach. Swipe your card, instantly donate to skin cancer centers and just as fast receive a sample size of SPF 60, when the transaction is complete.
  • Use it as fun ATM. Each day you slice through a fortune cookie. Everyday, the cookie cracks open and gives you a brand new fortune. The bank also earns a fortune from the many increased transactions.

The ideas and usages are endless. What would/could you do with this technology. Let me know in the comments section.

Roy Firestone LIVE in Hawaii!

Some Laughed..and Some Really Did…Cry!

Roy Firestone’s Autograph-inside the Book-“Don’t Make Me Cry” 2-8-12

 Yesterday-2-8-12 I had the pleasure of seeing and hearing Roy Firestone Speak at the HAB Luncheon at the Ala Moana Hotel, Hibiscus Ballroom.  Prior to seeing him speak, My friend from Work-Wade and I went over to meet him and purchase his book entitled “Don’t Make Me Cry”.  He was really friendly, chatted with us a bit, and signed my new book. 

Next we had some of the best Mass Luncheon food I’ve ever tasted.  The meal consisted of a delicious Caesar Salad  with super good dressing, Chicken with tomato Parmigiano sauce, with delectable fried eggplant and a side of olive oil, butter and spinach spaghetti.. Oh Yeah, it was G-O-O-D!

Then Roy came on and spoke, what I liked best is how he incorporated both his own personality and various voices along with lots of fun clips from past interviews including the time he made Cuba Gooding Jr “Cry” in Jerry McGuire! Roy has won 7 Emmy Awards and has interviewed over 5,000 people. Much of the time it looks like he’s just winging it, but He told us point-blank that when he does an interview, he totally researches his subject and memorizes almost everything he can about him or her. Then he doesn’t pre prepare  questions, he writes down general words that he wants to cover in the interview.  And he didn’t say this-but I suspect he does write down some tips on how he will get the interview to become emotionally appealing. I doubt he tries to get them to cry, but I figure he does try to get them to open up emotionally for a more appealing interview for the TV audiences.

Roy actually made half of the room cry when he was talking to us. Most of the time he made us laugh, but during a really captivating story about a girl who fell down when she was running, then got up to finish the race and WON the race, half the room was in tears!

Some of the fun things and Highlights from his talk were:

1.  A Story about the time he met Wilt Chamberlin-Wilt was sitting in a luxury mobile wearing a bright suit, hat with a big long feather, fancy shoes, the whole works. Roy asked him “How Bout an interview sometime?” and Wilt responded by saying “Aaaah, not right now, I’m trying to keep a LOW Profile”.

2. The time he interviewed Shaq and asked him the difference between him and Kobe, and Shaq said “Kobe’s more of a loner and I’m more of a socialist”

3. He showed famed coach and broadcaster,  Hubie Brown talking about his father and this was extremely emotional-it was another time that the crowd went into tears-this time MORE than half the room. In Roy’s Book he mentions “When Hubie talked about his father, he went into a virtual trance, it was the most intensely emotional interview I’ve been part of”. and even the tape of this sent  more thanhalf the room into tears!

4. Many of the biggest stars have a lot in common-Competitive Greatness, Passion, and Preparedness. This included Jimmy V, John Wooden, Ali, and my favorite and Roy’s favorite running back of all time-The Great-“Sweetness”-Walter Payton.

And the last story he told was about M. Ali and how he had the ability to “uplift” practically anyone. Even though Ali had a huge ego and a loud mouth, he was quite passionate about others.  Roy Ended the session by letting us all know that we should all try to go out into our days, throughout  the world and our lives and try to uplift others. This included giving help and positivity to everyone-your waitress, the Janitor, the CEO, your co-worker and especially your Team-Mates!

All in all it was a good Hour or so spent at the Ala Moana Hotel.  When I get a chance I’ll read my new book and let you know more.  Have a nice weekend!

Well, he said Don't, but he Did!!
 

The New Look-Look at the NBA-All Star Starters!

Lebron’s Shoes

Today is the first Day of the “New Look” of Advertisinginhawaii.com, in honor of it, we aren’t going to do a blog about advertising.  Today is just a Blog listing the Newly announced NBA All-Star Starters for the NBA All Star Game on Sunday February 26, 2012.  I’m just making sure that posting posts and pictures works and I like the NBA All-Star Game a lot! I usually watch it 3-4 times on my DVR! Sorry-I don’t have pictures of players, all the player pix I nabbed from the net were “not allowed” to be uploaded on the blog, so we have a picture of one of Lebron’s shoes.  Anyways:  Here’s the 2012 NBA All-Star Starters!

EAST
Lebron James-Heat
Derrick Rose-Bulls
Carmelo Anthony-Knicks
Dwight Howard-Magic
D-Wade-Heat
WEST
Kobe Bryant-Lakers
Kevin Durant-Thunder
Blake Griffin-Clippers
Chris Paul-Clippers
Andrew Bynum-Lakers
It looks to me that this could be the best line-up ever. Everyone on here is a super-star.  Next post will be about advertising.  What do you think of the “New Look”-Look?

iPad 3 Hype Begins

iPad3 Picture courtesy of iPad2.info

Today I’m going to be completely lazy and  just copy and paste a blog posting from  Alec Banks of HypeBeast.com – who got the information from Techcrunch.  I’m doing it because we had so much fun tracking the newest iPhone, I dont want you to miss out on the early hype on the new iPad 3.  I have lots of commercials to write tonight at my regular job But don’t want you to miss out on the early hype on the iPad 3!  Hope we get some even better news about it over the next few weeks. Basically, it says that the new iPad will have awesome graphics!  Here is the excerpt from Alec Banks of hypebeast.com:

Just as the Consumer Electronics Show was winding down in Las Vegas, Bloomberg has three people claiming they have intimate details about the Apple iPad 3. Among the “unconfirmed,” yet tangible rumors, is that it went into production this month with a launch coming in March. It will have a quad-core CPU (as opposed to the dual-core A5 found in iPad 2) as well as a “high-def” screen. The new display is capable of greater resolution than the current version, with more pixels on its screen than some high-definition televisions. The introduction of the new iPad will be Apple’s first major hardware release since the death of company co-founder Steve Jobs in October.