Writing for Radio Tip #102

Stand-Out-with-Sound-Writin

Don’t Clutter the Commercial

Quick easy tip for today.  If you are a store or restaurant and your hours are 9a-10p on Weekdays and 8a-11p on Saturday and Sunday. You don’t need to mention this in your :30 radio commercial. It just clutters it up. Less is always more. Flow is key. With a strong start and end to your radio commercial.

The super easy way to have people find out what your hours are is to end your spot with:  For More information go to _____dot Com, that’s _____dot Com. Or use Find Us on Google. That also works well.

And I’m sure we don’t need to say it but we do, because I still hear spots on the radio with WWW…  Please don’t use WWW… There is absolutely no need for WWW…

For more tips or help with your radio commercial, call me anytime at (808) 275-1106

Stand out with Sound! Writing for Radio Tip #102

 

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SummitMedia LLC aquires 19 stations in four Markets

Scripps to sell its last group of radio stations to SummitMedia for $47 million

Aug. 15, 2018

CINCINNATI – The E.W. Scripps Company (NASDAQ: SSP) has reached an agreement to sell its last group of 19 radio stations in four markets to SummitMedia LLC for $47 million. This is the fourth and final transaction in the sale of Scripps’ radio assets.

SummitMedia LLC is purchasing:

KFDI (101.3 FM), KICT (95.1 FM), KFXJ (104.5 FM), KYQQ (106.5 FM) and KFTI (1070 AM) in Wichita, Kansas;

KTTS (94.7 FM), KSPW (96.5 FM), KSGF (104.1 FM and 1260 AM) and KRVI (106.7 FM) in Springfield, Missouri;

KEZO (92.3 FM), KSRZ (104.5 FM), KQCH (94.1 FM), KKCD (105.9 FM) and ESPN station KXSP (590 AM) in Omaha, Nebraska; and

WWST (102.1 FM), WCYQ (100.3 FM), WKHT (104.5 FM) and WNOX (931. FM) in Knoxville, Tennessee.

The transaction is expected to close in the fourth quarter.
The sales of Scripps’ radio stations total $83.5 million, and the group’s 2017 segment profit was $11.6 million. The company announced in January its intent to sell its portfolio of 34 radio stations in eight markets.

Scripps already had announced the sale of five radio stations in Tulsa, Oklahoma, to Griffin Communications; two Milwaukee-based radio stations to Good Karma Brands; and eight stations in Boise, Idaho, and Tucson, Arizona, to Lotus Communications Corp.

“SummitMedia’s focus on growth in the radio industry make it a good home for these stations,” said Adam Symson, Scripps president and CEO. “With Summit, these stations will be able to fully live out their mission of informing and entertaining local audiences.

“With our sale of these 19 stations, Scripps has completed the sale of our entire radio station group. This is a significant milestone toward executing our strategy to divest of non-core assets, improve near-term operating performance and focus on the growth ahead.”

“We are very excited to welcome the Scripps teams in Wichita, Springfield, Omaha and Knoxville into the SummitMedia family,” said Carl Parmer, SummitMedia LLC chairman and CEO. “Together, we are very confident we can inspire our audiences, serve each of our individual communities and create value for our clients.”

SummitMedia LLC is a Birmingham, Alabama-based media company with a focus on radio and digital media. The Honolulu stations include: KRTR, KINE, KCCN, KPHW and KKNE.  The Scripps stations will join its portfolio of 31 radio stations in Alabama, Hawaii, Kentucky, South Carolina and Virginia.

Kalil & Co., Inc. is the exclusive broker for this transaction.

About Scripps

The E.W. Scripps Company (NASDAQ: SSP) serves audiences and businesses through a growing portfolio of local and national media brands. With 33 television stations, Scripps is one of the nation’s largest independent TV station owners. Scripps runs a collection of national journalism and content businesses, including Newsy, the next-generation national news network; podcast industry leader Midroll Media; and fast-growing national broadcast networks Bounce, Grit, Escape and Laff. Scripps produces original programming including “Pickler & Ben,” runs an award-winning investigative reporting newsroom in Washington, D.C., and is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps has held for decades to the motto, “Give light and the people will find their own way.”

 Media contact:

Kari Wethington, The E.W. Scripps Company, 513-977-3763, Kari.wethington@scripps.com

Watch your Wrist

Shave Before Use

The LumiWatch-Future Skin is In

The LumiWatch brings us one step closer to the virtual screen.  This watch has an embedded projector that casts a light based touchscreen interface on to your arm.

Right now it’s a prototype from Carnegie Mellon University and looks a bit funky, It’s just a matter of months or even days before we see the real deal on your neighbors arm.

Better get ready to add shaving your arms to shaving ones face and legs.  Enjoy the Video! Have a nice weekend.

 

Happy Aloha Monday

Smile for 5-O

Take a look-see at this Trident commercial.  It should help put a smile on your face.  I wouldn’t rank it too high on brand recognition, but the ending is quite funny and good for a Monday afternoon laugh or two.

Wait for It…

The iPhone X Rocks!

This Video, entitled Three minutes was shot exclusively with the iPhone X. It’s actually 7 minutes. The 3 minutes is the time the mom is able to see her son when the train stops at the Kaili Station.
What do you think of the quality of the vid? Pretty amazing..eh? All shot on the iPhone X!!
Happy Chinese New Year from Apple and Advertising in Hawaii.

February is…

Monthly  & Daily Promotion Idea Starters

February starts off Big with the Super Bowl, Valentine’s Day & The Hawaii Pacific Health Great Aloha Run! I have no idea how we ever fit the Pro Bowl in. But we did for 20+ years!

Have fun using these as idea starters.  I made some comments next to some, not all.  Have a nice Week!

All Month Long

Hot Breakfast Month
National Chocolate Lovers Month
National Grapefruit Month
National Potato Lovers Month
American Heart Month
Library Lovers Month

Days

1 – National Baked Alaska Day-If you don’t know what this is, it’s sponge cake and ice cream in a meringue covering, cooked for a very short time.
1 – Decorating With Candy Day
1 – National Dark Chocolate Day=Eat as much as you like, they say it’s great for your Heart.
2 – National Tater Tot Day-Yum. One of my favorite meals, Sloppy Joe’s and Tater Tots.  Used to cook this on Sunday nights. Now, Tater Tots can be the entire meal with all the fun things people put on top and into them.
2 – National Crepe Day-Have a make your own crepe station set up at your restaurant.  A stack of Crepes, whip creme, stawberries, brown sugar, powdered sugar, maple syrup, chocolate drizzle, melted butter, and more.  Then have a camera at the end of the table, people will take pix of their creation and you will post em’ on line. Or go Ol School and have people take the pix with their phone and upload them to Twitter, Instagram and Facebook. Hashtag #Delish or #Mycrepe or #DIYcrepe or #Crepecreation or #CrepeHI/NY/LA  Just make sure it’s easy.  Use one simple hashtag and no @ signs or other hoops to jump through.
2 – Groundhog Day-Not a big deal in Hawaii.  LOL.
2 – National Wear Red Day-You’d think this would be closer to February 14th.
3 – National Carrot Cake Day
3 – Ice Cream For Breakfast Day
4 – Super Bowl Sunday-This should be a Holiday…on Monday.
4 – National Homemade Soup Day
4 – National Stuffed Mushroom Day
4 – Thank A Mailman Day
5 – National Chocolate Fondue Day
5 – World Nutella Day-Do a Nutella Recipe contest. A Nutella Art or sculpture contest. Or an easy Social Media contest, like What do you Nutella with? (Nutella and Fill in the Blank).
5 – National Weatherperson’s Day
6 – National Frozen Yogurt Day
7 – National Fettuccine Alfredo Day
7 – Send A Card To A Friend Day-Do this.  Not many people get mail other than bills in 2018. So, you will stand out and make someone’s day.
8 – National Potato Lover’s Day
8 – National Molasses Bar Day
8 – Boy Scout Day
8 – Kite Flying Day
8 – Opera Day
9 – National Pizza Day-Usually some good deals on Pizza on this day.  See what you can find.
9 – National Bagels & Lox Day-I like to eat this in NY or Chicago, the portions are 2-3x bigger than in Hawaii.  And they give 5x the amount of capers in Chicago!

Lox-&-Capers
10 – National Cream Cheese Brownie Day
10 – National Have a Brownie Day
10 – Umbrella Day
11 – National Peppermint Patty Day
11 – Don’t Cry Over Spilled Milk Day
11 – Get Out Your Guitar Day-Or Bring Back Guitar Hero, that was always fun to play at remotes.
11 – Make a Friend Day-Say “Hi” to your fellow elevator passengers.  Try and say Hi to at least 5 people today.
11 – Satisfied Staying Single Day
12 – National Plum Pudding Day-Wonder how this ended up in February. We eat this for Good-Luck on December 25.  No one really likes it much, they fuss all over it, but it does bring Good Luck to all who partake.
13 – Mardi Gras-Good we have a few days notice on this one. It seems to come up out of nowhere every year.
13 – National Tortellini Day
13 – National Italian Food Day-Spaghetti Eating Contests! Sometimes I go to Buca De Pepo and get the giant Spaghetti and eat it for 3 days. Saves on cooking for a bit. Cafe Sustina and Macaroni Grill my fav’s to eat at in HI.  Little Italy or the place near Union Square if I’m in NY.  The place near Union Square has the best food in the world. Little Italy is super fun to hang at, food is secondary, although still good.
13 – Madly In Love With Me Day
14 – Valentine’s Day-Concerts, Candy, Flowers, Hotels, etc. Couple of my Favorite Promotions.  Singles Night at the Supermarket. And The Nuts and Bolts Booze Cruise.  All the Nuts need to find the Bolts to match.  Can also do with famous names taped to the backs of the participants.
14 – National Cream-Filled Chocolates Day
14 – International Book Giving Day-Nothing says I Love You more than a book. Hmm
15 – National Gumdrop Day-If you can find these, have fun.
15 – Singles Awareness Day
15 – Hippo Day
16 – National Almond Day
16 – Do A Grouch A Favor Day
17 – National Cafe’ Au Lait Day
17 – My Way Day
17 – World Human Spirit Day
17 – Random Acts of Kindness Day-Start on this one now. So easy to do & doesn’t cost a dime.
18 – National Crab-Stuffed Flounder Day
18 – National Drink Wine Day
18 – World Whale Day-Giveaway trips to Maui to see the Whales.
19 – National Chocolate Mint Day
19 – Presidents Day-Also the Great Aloha Run.
20 – National Cherry Pie Day-Pie Eating Contest Time. The trick to winning a pie or especially a watermelon eating contest. Smash your face directly into the middle.
20 – Love Your Pet Day
21 – National Sticky Bun Day
22 – National Chili Day-A good day to start a Chili Cook-Off event.
22 – National Cook A Sweet Potato Day
22 – National Margarita Day-Straight up or Blended. With Salt or Without.
22 – Be Humble Day
23 – National Banana Bread Day-With Nuts or Without?
23 – Play Tennis Day
24 – National Tortilla Chip Day
24 – Open That Bottle Night
25 – National Clam Chowder Day
25 – National Chocolate Covered Peanuts Day
26 – National Pistachio Day-Guess how many Pistachio’s are in the Jar to win $$.
26 – Tell A Fairy Tale Day
27 – National Kahlua Day
27 – National Strawberry Day
27 – No Brainer Day
27 – Polar Bear Day-My favorite animal at the Zoo. I can watch Polar bears for hours.
28 – National Chocolate Souffle Day-Better order it now, so it’s  ready by the time dinner is done.

December is National … Month

A Year’s Worth of Food in One Month!

National Egg Nog Month
National Fruitcake Month
National Pear Month
National Tie Month
Safe Toys and Gifts Month
Write A Business Plan Month

1 – Eat A Red Apple Day
2 – National Fritters Day
3 – National Peppermint Latte Day
3 – Make A Gift Day
4 – National Cookie Day
4 – Santa’s List Day
4 – Wear Brown Shoes Day
4 – World Wildlife Conservation Day
5 – Comfort Food Day
5 – National Sachertorte Day
5 – International Volunteer Day
6 – National Gazpacho Day
6 – National Miners Day
7 – National Cotton Candy Day
7 – Pearl Harbor Remembrance Day
8 – National Brownie Day
8 – Pretend To Be A Time Traveler Day
9 – National Pastry Day
9 – Christmas Card Day
10 – National Lager Day
11 – National Noodle Ring Day
11 – World Choral Day
11 – Worldwide Candle Lighting Day
12 – National Ambrosia Day
12 – Gingerbread House Day
12 – Poinsettia Day
12 – National Ding-a-Ling Day
13 – National Cocoa Day
13 – Violin Day
14 – National Bouillabaisse Day
15 – National Cupcake Day
15 – National Lemon Cupcake Day
15 – Cat Herders Day
16 – Chocolate Covered Anything Day
17 – National Maple Syrup Day
18 – National Ham Salad Day
18 – National Roast Suckling Pig Day
18 – Bake Cookies Day
18 – Ugly Christmas Sweater Day
18 – Underdog Day
19 – National Oatmeal Muffin Day
20 – National Sangria Day
20 – Go Caroling Day
21 – National Fried Shrimp Day
21 – National Kiwifruit Day
21 – Humbug Day
21 – Crossword Puzzle Day
21 – Look on the Bright Side Day
22 – National Date Nut Bread Day
22 – Forefathers Day
24 – Christmas Eve
24 – Hanukkah begins
25 – Christmas Day
25 – National Pumpkin Pie Day
26 – National Candy Cane Day
26 – Thank You Note Day
27 – National Fruitcake Day
28 – National Chocolate Candy Day
28 – Card Playing Day
29 – National Pepper Pot Day
31 – New Years Eve
31 – National Champagne Day
31 – No Interruptions Day
31 – Make Up Your Mind Day