I Pads in Movie Theatres-Soon?

On June 16th one of my favorite E-Newsletters Springwise LMK that “Tours by I Pad” are available now at the “Eiffel Tower”.  How Cool is that?  You just stop by the store on the Eiffel Tower’s Second Floor and for 7EUR per hour pick up your pre-loaded iPad complete with the official multilingual Eiffel Tower Guide, a historical look at the Eiffel Tower and its biggest milestones, along with a 360% panoramic view of Paris, highlighting the coolest things the city of lights, wine, street crepes, Le finale de la Tour De France and a pretty happening city for art has to offer! For more information on this clever marketing tool click here.

With this addition to the Eiffel Tower’s forward thinking, what else has people done with and what else can we do with the Ipad to make a customers experience escalated, thus increasing your sales and street talk within the city, state or world!  Here’s just a few I’ve been thinking about today:

HOTELS

Have hip, happening dressed slick-looking check in clerks all around the lobby which actually isn’t even a lobby but a big party room with cocktails and free finger foods. these Hip and happening clerks would check you in and out on the fly-no need for lines or cash registers. Your key card would automatically generate via another high-tech gadget hooked up wirelessly to the hip and happening clerks pocket.  And you’re good to go!

In Room Pads-Probably secured down or not-you could always offer to sell the slightly used Ipads to the guests when they leave or when they have too many drinks at the pool.  anyways these would be in  your room awaiting your arrival, meaning you no longer need to lug your macbook pro through the air port stuck amongst your shoes.  Most everything you need will be on the in room Pad provided.

iPads provided at the front desk, this is the most obvious and easiest. have them pre loaded with “insider tips” on what to do around town. Include your hotels own insider tips with discounts from your concierge’s favorite Hot spots. Include the I pad deal of the day for hotel services such as two for one massages or free breakfasts on the tweet up deck.

MOVIE THEATRES- This is my favorite idea of the day.  Even if you just did it once a month – “Oh what fun it would be!”  Give everyone in the theatre their own iPad prior to the movie, let them use them throughout, tweeting with each other on what they like and don’t like about the movie.  Good way to meet some new friends, maybe make a few enemies-might want to hire a security guard or two, and awesome way to get tons of good and probably some bad publicity on your movie that is showing at said theatre.  Actually, this would be cool for movie studios to do when they preview a movie prior to it going out to the public-would be a lot more fun then the usual post premiere questionnaire or boring interview questions they ask you to answer.   Of course at the end of either of these movie events, you would return your iPad to the theatre, but only after getting a few phone numbers from the cool people you met at the movie.

TRADE SHOWS-Why oh Why do we still use pieces of paper and pens that don’t work and pencils that barely write to get our trade show leads.   When you do your next trade show and have an enter to win, do it on an iPad, much more fun for the attendee and I bet you get a lot more people to “opt in” for your permission marketing emails/newsletters/future contests.

THE GAP or SIMILIAR CLOTHES STORE-When I grew up my mom never let me buy any clothes without trying them on.  And when my daughter grew up she also could not buy any clothes unless she tried them on. Me, I always liked trying thing on because I like to shop, although my daughter totally dislikes trying things on.  Thus, have customer service agents in the store with iPads, someone like my daughter likes something. The agent comes over takes her picture, then shows her what all the thing she likes look like on her. Then she can either buy them all or as I would do, I would then, just try on the things that look good-just to make sure they fit. And for me at least, feel good to walk around in.

ADVERTISING IN HAWAII-(free plug..LOL) Give Pre loaded iPads to tourists as they arrive in Honolulu.  HTA could have them filled with all the cool beaches, HOT clubs, tips on  sun tanning etc with ads to support the complimentary iPads.  Or the Fancy Boutiques like Chanel, Tiffany, Coach etc on Kalakaua could all hui together and give out iPads to select or upgraded passengers showing them all of the latest styles and of course..this is really important-offer them a special Limited Edition item or two that you can ONLY purchase with your special customized iPad given to you at the airport or at your upscale hotel. 

Before I go tonight to twitter on my iPad:

Here’s a bit of iPad or as AdAge likes to call it-“Tablet” information, showing the growing trend of users:

From AdvertisingAge June 22, 2011:  “Some 28 million US web users between 8 and 64 years old own or use tablets-12% of the US internet population in that age range-according to the study from the Online Publishers Association and Frank N Magid Associates.

And their ranks will grow to 54 million!  23% of the US internet population from 8-64, by earl next year, the study found.”  That is 12% this year to 23% next year!

On average, those who have downloaded apps on tablets have spent $53 on apps in the last year.  93% of tablet users have ever downloaded apps.  26% of all apps downloaded are paid. 46% of respondents said they found advertising within newspaper and magazine tablet apps relevant, unique and interesting, 43% of tablet users have a household income above $50,000, and tablet users skew male-60% and are mostly 18-34 years old(48%).  Here’s a picture of a fun street sign I took in Brussels, Belgium-not exactly Paris, but pretty close!       Scott.mackenzie@coxradio.com 

Which Way to the Apple Store? S’il Vous Plait?
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QR Code Fun

 
A few days ago, we chatted about getting your own QR Code. Since then, I’ve been having tons of fun with my code. 
 

Tip on the QR Code reader: Use QR Scanner.

Two of us at work both tried the App for “QR code for I phone” and it didn’t work for either of us.  So we asked around and found out that at least out here in Hawaii, people are having success with “QR Scanner”.  We both downloaded it, me being so silly, I tried to point the picture part of my phone on it to get it to work..LOL.. of course that didn’t work. Then I pretended like I was taking a picture of the code and Voila! it made a cool vibration then took me directly to advertisinginhawaii.com   We went on to make a few more codes at QR Code.kaywa.com  and took pictures of them. The cool thing here is the App remembers the sites, so now All I do is go to my QR Scanner and point my finger at the name of the website and Bam! it takes me to my favorite websites that I have QR codes for.

Promoting my Code:

Well for me, I learned years ago back in H.S that the best way to learn something is by doing it.  I can still remember when the teacher asked us “What is the best way to learn math?” and  I responded “to just do it” So, me being all excited about my new QR code, I didn’t wait around or think up some master marketing plan to promote it.  I copied 30 of the codes on to plain white paper, then went and put them up everywhere.  I taped them to all my notebooks, put them on doors around work, then went *guerilla and slapped them up all around Chinatown, after that I put a few on my car, then in the lobby of where I live, and of course on the walls of my own condo.  This was fun for me to do because I was so excited about how these codes work.  It still amazes me how the crazy looking black and white marks take you directly to where you wan to go.  *Note: Guerrill in Chinatown, probably not the most legal way to advertise in Hawaii, but lots of fun and I’ll clean them up after the weekend is over. I walk the same way to my car practically everyday.

A few upgrades on promoting this way:                                                                                   

I’d spend a bit more time and laminate them or turn them into stickers.  But like my math teacher and I agreed, the best way to learn something is by doing it.  Weather it’s starting a blog, making a new website, starting to tweet, etc my recommendation is-dont sit around and wait until things work or the world is perfect-just go out and do it.  Especially if you can do it for free!

Marketing your QR Code in a more proper manner:

Aaah to funny, I’ve been doing marketing, advertising and promotions way to long to leave you hanging with “just go out and put pieces of paper up around your work, neighborhoods and homes”.  Whenever I need an advertising specialty item or as we used to call them back in the 90’s-Tsotkes(chotskies)-*I’m glad we don’t call them that anymore, was way to hard to remember the word and way, way too hard to spell it.  I go to my favorite provider-Judy Goo at D&J Specialties and ask her what’s hot and happening and in this case Square.

Judy recommended: Key Chains or as they say in the specialty advertising industry-Key Tags.  These will fit your QR code on one side and a fun sentence on the other. And they are pretty inexpensive.  Shoot Judy an email at:  judyg@djspec.com and she’ll take good care of you.

Judy’s “engaging”(Note: engaging or engagement-probably the hottest word of 2011)  sales reps recommended these items:

From Chantel:         chantel@djspec.com:

Luggage Tags-When you travel, good way to meet friends and nice way for them to remember you.

Mints/Gum-Convenient, small, easy to access.

Bottle Opener Key chains-for those who wine and dine with their clients

Golf Items-Such a perfect match-business and Golf.

From Mike Tom:         Mike@djspec.com 

T shirts-what a fun conversation starter!

Screen Cleaners-Reusable, inexpensive and “fun” like stickers

Adhesive notepads, scratch pads

Business cards/flyers and print Ads 

At least a year ago I spotted this on trendhunter.com and loved it even though at the time I didn’t quite know what a QR code even was:

P8tch.com– Rad looking Patches with Mysterious commando designs on top with your QR code on the bottom.  Even a year ago, I almost ordered a few of these, even though I didn’t know what the codes were used for, the patches just looked so HOT!

Have fun promoting your new or old QR code-Have a Great Weekend!

Hey-Watcha’ Doing on Facebook at Work?

Today’s information comes from a message I received on Facebook earlier today from a friend of mine named Charles.  He asked “why was I on Facebook” instead of out selling.  I know he asked Jokingly-but there are many out there who still think that it is inappropriate to be on Facebook at work. Which leads me to today’s subject which is:  “Know How your clients communicate best and what’s the best way to reach them quickly?”

14 months ago, I tried to reach a client of mine quickly-not to do advertising, but to offer her a quick, easy job, it was something I know she would want to hear about!  So, I emailed her, then I emailed her again, then a 3rd time I called and emailed her.  No response each time.  So, I had remembered her posting a lot on Facebook, thus I went there, said “Hi, What are you doing today?”  and within 2 minutes I received a response back and went on to give her the pertinent information for her to get some pretty easy $$ from a quick job.  After this, I went on to ask her why she hadn’t responded to any of my emails. She said she rarely if ever checks it. It’s just something she has in case she needs it to fill our forms or buy something on-line.  ME-I check email every half hour or so all day and night unless I’m in a meeting or in a class.  Was I shocked! but it woke me up to the fact that many out there use Facebook, Twitter, or Foursquare for their communication needs.

It took me almost a week to get in touch with her, but now knowing how to reach her quickly, I can get her to respond within minutes.  I take many daily brain notes on how my clients like to be contacted.   I can go on with examples all day..Here’s just a quick run down of my family, it just shows a quick unabated research project on the diversity of communicating in June 2011. Hey, the way things are moving so fast, in a month or two this could all be way out of date!

Sister:  Doesnt ever answer the phone and if she does you need to listen to 2-3 minutes of some stupid pop song before she answers.  Doesnt respond to Email either.  Does Respond to Texting-Quickly and immediately.   Just reads Facebook, never posts, but does change her picture pretty often.

Stepsister:  Email.  I never see her posts on facebook..ever.

Dad:  Never ever answers the cell phone-but does return calls pretty quickly.  Gets confused between the difference between texts and the emails. Thus, Texting is best. Is on Facebook, but doesn’t understand why “all these people want to be his friend”  thus he never says yes to them unless they are really good friends or family members.

Mom:  Phone.  Yea!  I still like to talk on the phone, not too many out there left who use their phone to talk on.  She almost always answers or calls back pretty quickly. Do not text her, she still thinks that having a cell phone off saves money even if you aren’t using it. Thus, she never EVER has it on. Her cell phone is in case of emergency..like getting stuck in the car in the snow.  Doesn’t use it for anything else.  Second way to get a hold of her is snail mail and never with email.

Stepmom:  Email period!  She loves Apple and always has her I Pad, I phone or Macbook handy ready to email.

Daughter:  Texting only.  You can email her, she will read them, but texts back. You can text her and she’ll text back only when she wants to or needs something. Phone-rarely answers. Facebook-Oh we are not friends on there. not Cool.

Just a couple other friends to have a bit more fun on this subject and to show you it’s not just phone, text and Facebook that you will find people fastest: (You may want to take brain notes on your clients/friends/family members too or you can write them all out.  You’ll be amazed at what you find out!  and how easy it is to find them once you know where they hang and what they prefer!!!!!

Friend Bill:  @DadBillC on Twitter.  Bill is the first of my friends to be the most and easily accessable on Twitter first and foremost.  He went straight from phone to Twitter. Skipped Facebook and email all together. But,  I can get him in less than 5 minutes on twitter unless he’s sleeping.

co-worker Brandi:  foursquare.  I can actually shout down the hall to get her the quickest. But If I need to get a hold of her, I just go on to foursquare, do a check in with a fun note next to it and there she is!

Friend Ed:  He rarely answers the phone, rarely returns an email. But, Always within 10 minutes gets back to me on Facebook

Find out where your clients are and what they are using, it will make your day so much easier when you need to find them.  Make a list on paper, in your phone or just mentally.

My future prediction for the day:  Facebook will continue to grow to be the number one place you can find someone where you live, in another state or another country. It will be the fastest overall.  But the key is to find our where your clients are and what they use the most of, me-I still like the phone-but actually prefer my land line at work the best, somehow i feel more connected with the cords and lines and all that. weird, but fastest way to get me would be on my work email or my gmail, then my hotmail, then twitter, on my blog, one of my websites,  then foursquare, then Twitter… oh man oh man..just call me at 808 479-9928 or shout my name down the street.  And I bet when I write this similar subject on my blog next year or next month, it will be a lot different.  “Got to keep up to keep up.” Aloha for today! You can find me at:  alohabros@gmail.com  @scottmackenzie3 on twitter            At  foursquare/Scott Mackenzie  scott.mackenzie@coxradio.com        Facebook/Scott Mackenzie in Hawaii or on Oahu will get you to me.    (808) 275-1106-0r-(808) 479-9928   Snail mail:  Scott Mackenzie 900 Fort Street 7th Floor Honolulu, Hawaii 96813  Scott Mackenzie 1403 Makiki Street B301 Honolulu, Hawaii 96814  click on my QR Code    or text me 24/7 at 808-479-9928

Some funInformation from Tom Asacker’s Newsletter from 6/6/11:

19-year-old Autumn Braden of Michigan put her “adorable”2-year-old cousin up for sale on eBay for $1,000. When police showed up, Braden said, “All I was trying to do was see how eBay worked.”

In 1989, there were 1.8 million email accounts. Today, there are more than 3 billion. Over 100 trillion emails were sent in 2010.

Facebook could be worth as much as $100 billion when it eventually goes public, making it larger than tech rivals Amazon and Cisco. That’s twice the value analysts calculated from the price Goldman Sachs paid last year for a share of the company. Facebook expects to make over $2 billion in earnings this year.

And the Many ways to reach Tom: (try to figure out the fastest way to get a hold of him..LOL)

Tom’s new book: http://www.opportunityscreams.com

Some interesting reviews: http://amzn.to/gpI7iX

Tom’s home page: http://www.acleareye.com

About Tom: http://www.acleareye.com/about

Subscribe at: http://tinyurl.com/5oba4t

Tom on Twitter: http://www.twitter.com/tomasacker

Note: in case you were wondering:  When I answered Charles’ question about “Why I was on Facebook instead of out selling advertising”, I wrote back to him “I’m looking for some of my clients”   Have a Great Week!!

There’s only 11 minutes of Real Action in an NFL Football Game!

Yep, There are only about 11 minutes of real action in an NFL football game.. according to Tom Asacker speaker and author of “opportunity Screams-Unlocking Hears and Minds in Today’s Idea Economy”.  Can you believe that?  only 11 minutes and a game goes on for at least 3 hours if not longer!!

What does this mean to you and me in and regards to advertising? 

1.  Make sure you keep the SHOW in Show Business.  Whether it’s a football game, a radio remote at a car dealership or even your window display at your store.  Make sure you are providing your best version of your product or service at all times.  It maybe your 10th remote this month, but for your next customer, it might the first time they ever see you in their life and they are looking for you to perform, entertain and be on your A game.  A few quick and easy rules I require my people to do at remotes:  NO Eating at the Booth, NO Whispering to each other/gossiping about who did blah blah to whoever at wherevers.  Of course, wear your correct clothes and make sure that they are clean, smell good and fit. Do SMILE. DO talk to people as if they are the most important person in the world. Answer any and every question they may ask. If you don’t know the answer find it. And above all have fun or at least LOOK like you’re enjoying yourself!

2.  Make your Creative Creative:  If there are only 11 real minutes of real action in a football game and someone is DVR’ing it.  If your TV commercial isnt enticing, creative, fun, interesting, has a great first line or two-No one’s gonna watch it. They’ll skip on through to the 11 minutes of the real action of the game and watch someone else’s commercial if it’s all or any of the above. People don’t want yackety yack information, give them something they want like some more Show Biz, engage them, connect with them emotionally, entertain them, make them laugh, relate, do something different.  One time made a TV commercial where the talent talked for a few seconds then the sound went off, just in case I put some fun lines in print underneath while my expensive  24 seconds played on with the two guys moving their mouths with no sound coming out.  And ended it with a cute, fun, quick call to action.  It was different, it didn’t win any awards, some of the bosses and even the talent didn’t quite get it, ya know, even the production company questioned it. but People didnt fast forward through it, they STOPPED what they were doing to check and see if something was wrong with their TV and then watched the commercial. Going from Good to great just takes a few more minutes of think time.  Next time your need to write a commercial, take that time to do it great or find someone who can.

3.  Watch Peyton Manning play football:  He know’s that there are only 11 minutes of real playing time. Just watch him in action, he shouts, he bobs his head, he waves his arms, he gets pissed off, he gets happy, and he does all of this with no time off the clock.  He is a showman and a really good player too. But first and foremost he gets it-He does the SHOW Business. 

That’s all for today, I’m trying my best to entertain and give you something fun to read at least every other day, but today I really need some sleep. From what I hear, I have sleep apnea and who knows, maybe I only get 11 minutes of sleep each night, when I think I’m getting 6 hours. 

Hit me up with suggestions, comments, questions you may have later tonight here or @scottmackenzie3 on twitter  or tomorrow at:  alohabros@gmail.com

How to get your own QR Code and how to move it places

qrcode

Well, you are already here reading this, thus it doesn’t make much sense that the QR code is here.  But what I wanted to let you know is how I achieved getting my QR code.  All I did was asked my Web Master “How can I get this on to my blog”.  Here is what he told me to do  if you would like your QR code on your Blog.

1.  Go to “how to get a QR code on Google”  and then click on QRCode.kaywa.com

2. Type in your web address

3. Click on the code not the picture of the code and press:  Control A (All) then control C (Copy)

4.  Open up your blog and here is the tricky part-Don’t go to visual, switch over to HTML, then press Control V (Paste) and then go to Visual and you will see it. 

5. Lesson learned-Its much easier to ask someone who knows more about something then you do.  Before this all I had on here was a bunch of crazy HTML code in pink.  And I spent about half an hour to do that! Once I asked how to do this it took less than 4 minutes!!  Thanks To Robz Y for the Help on getting this QR code on to my blog.  Yeah!!!

A bit of June A lot of July

Some Color for you Summer!

Right about now, it’s a good time to start planning your July, August and September advertising plans.  Listed below are a bunch of dates, events and topical ideas to help you get started.  I added in a couple for June since they are biggies!

 
1. Saturday June 11:  King Kamehameha Day-Holiday, Parade, and Ho’olau’le’a
2. Sunday June 19:  Father’s Day-So many things you can do.  Couch Potato Contest, World’s Best Dad, Fathers Day Tweet of the Week, Fathers Day foursquare Swarm, Golf, Getaways, Lounge chairs, Big Screen TV’s, the list goes on-just better hurry-it’s almost here!
3.  4th of July/Independence Day-Get your service or business out somewhere, everyone’s in a good mood and there are tons of people everywhere-tie into Celebrations all over Hawaii including Schofield Barracks (60,000 people) Ala Moana Centers Fireworks(At the Mall or on the Beaches), Aloha Tower Fireworks, Possible Waikiki parade and Fireworks and Moanalua Bay Fireworks.  Everyone likes to wear Red White and Blue-no better time than now to design a Patriotic Shirt and give the proceeds to the MWR or similar entity.
July in General:
Disaster and Awareness Month
National July Belongs to Blueberries Month
National Horseradish Month
National Ice Cream Month:  Ice Cream Eating Contests, Design your own flavor contests, Create your own sundae on the web, bring it in and have them make it for you! one of kind Custom made just for you.  One of the hottest trends in the last couple of years is custom-one of a kind.  I bet you’d sell a ton of Sundaes. BTW:  National Ice Cream Day is July 18th
National Hot Dog Month:  Nathan’s does their big Hot Dog Eating Contest on July 4th-Let them do it, they do it the best and you don’t want to get sued for someone choking. Be really careful with something like this.  Ice Cream is one thing, but Hot Dogs are a totally different Animal.
Family Reunion Month-what a perfect excuse to do a hotel promotion or big ol’ trip to Vegas giveaway
July30-31:  21st Annual KCCN FM100 Birthday Bash!  Call or email me if you’d like to be a sponsor of this awesome event – this year at a new venue for us in Kaka’ako. kccnfm100.com
*July 3rd is Stay out of the Sun Day.. all i can say to that silly day is Good Luck! July 1-4 are gonna be one big party this year, both Day and Night.
 
Some Birthdays this Month include: (just so you can impress your friends with dates and ages of some Celebs)
July 1:  Pamela Anderson turns 44 and Dan Aykroyd Turns 59.
July 9:  OJ Simpson is 64 and Fred Savage from Wonder Years is 35
July 10:  Jessica Simpson is over 30 coming in today at 31.
July 12:  Kristi Yamaguchi is the Big Ol’ 4-O
July 15:  Willie Aames turns 51
July 16:  Phoebe Cates will be 48
July 17:  Disneyland will be 56 this year
July 22:  Albert Brooks, Danny Glover, and Dan Henley all turn 64 on this day.
 
Cool.  That’s about it for now, I have a meeting to prepare for coming up in about 20 minutes.  I need to prepare my agenda so that we don’t miss anything. Gotta Cover all the bases today.
Until Next Time-Enjoy the pictures of the Flowers and the Waikiki Aquarium and feel free to respond anytime to anything you may see on these posts.  And if you need an idea for anything..Hit me up here, by email:  Alohabros@gmail.com   or   Facebook Scott  Mackenzie in Hawaii  or call 275-1106 or  twitter:  @Scott Mackenzie3
 
 

The 3 ingredients for a succesful Radio Campaign

Hello,

When I meet new people and ask them “What kinds of advertising have you done in the past?” I get many different responses-TV, Radio, Newspaper, Blogs, Facebook, Garage Billboards etc.  The people who answer with “Radio”, I go on to ask them “If it worked?”  some say yes and some say no. I’d like them to respond “yes” 100% of the time I ask, but this isn’t always the case.  This leads me to today’s subject-“The Three ingredients needed for a succesful radio campaign”  These are:

1.  The Correct Radio Station:  (The Correct Station/Who are you talking to?): Ask yourself-Does this radio station reach my target demographic?  Does this station have enough people listening to it (Cume) for a decent amount of time (TSL)  Does the product or service I have fit the demographics and psychographics of this stations audience?  Make sure that the station you are advertising on makes sense and fits what you are selling or no matter how many commercials you purchase-your radio won’t work.

2. The Correct Message (The Creative or lack their of): Do you have a fantastic first line in your commercials creative?  Does it stand out within the set of the other advertisers? Does it include a “Call To Action?”  Will it be effective on the radio station that you have chosen to air your ad on?   we can go into good/great creative on another post. But remembering these key elements will help you craft your script.

3. The Correct Frequency (How many times your target hears your message):  This is Key for your radio advertising to work.  Radio is a frequency medium.  If you’re customers aren’t hearing the ad enough, it wont work with the best creative and the biggest and best, most highly rated radio station. The best campaigns have both vertical and horizontal freqeuncy-6a-7p/Mon-Sun. Getting your message out all day each day and throughout the week.  OES/Optimum Effective Scheduling is the recommended amount.  However, some of my clients just dont have that much money to spend.  Thus, I recommend choosing one or two specific day parts, maybe 6a-10a and 3p-7p or just 6a-10a and concentrate your commercials in that certain daypart(s).  Thus, hitting the same people enough times for your ads to work.  Some research we’ve heard over the years is that people need to hear something at least 3 times for it to stay in their minds.  But with all the messages we hear and see everyday, I suspect the research might be a bit old, probably best to hear it at least 6 times. 

 Another note:  If you do radio advertising or TV or really anything else, remember that all of your results wont happen in the weeks that you are on the air.  There can be a lag of a week or two or even a month before you see all of your results.  Just take an example from your own habits.  Say you hear something 3 or more times the week of May 30th.  And you really like the ad and what they are offering, but because it’s a short 4 day work week, you have a lot to do, then your weekend gets busy. The next week the ad may not run, but you remember that you want to buy that certain something.  And you go out and buy it on June 17th in time for Fathers Day. Well, its been two weeks since the last ad ran.  Even though the ads aren’t running anymore-they still worked! 

Today’s Websites to check out are:  Krater96.com       and     Mashable.com