Happy Aloha Monday

Smile for 5-O

Take a look-see at this Trident commercial.  It should help put a smile on your face.  I wouldn’t rank it too high on brand recognition, but the ending is quite funny and good for a Monday afternoon laugh or two.

Wait for It…

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Amazing Interactive Billboard

The Social Swipe for Charity

Swipe a slice of bread with your credit card and instantly donate $ to people in need. Swipe the ropes on wrists, immediately give to the disadvantaged. This interactive billboard is entitled the Social Swipe. It’s a dual screen electronic billboard that has a credit card reader in the middle. As your card runs through the slot, the video syncs and slices a piece of bread or cuts off the ropes on wrists.

The Social Swipe is produced by the relief organization-Misereor, with help from stripe.com, a mobile payment provider. Each swipe on the animated billboard delivers an instant 2Euro donation to those in need. It’s an extremely engaging interactive and fun way to donate.

When donators receive their CC statements, it gives the user the option to turn the one-time donation into a monthly one. Increasing the funds to further fight against poverty and injustice in Latin America, Africa, and Asia. These billboards are presently located in various International Airports.

Check out the video below and see how fun it can be to donate. Or if you see one of these around the world, give it a swipe for me and let us know if it’s as fun as it looks!

What else could we do with this or something similar?

  • Swipe your card to slice a piece of juicy steak. Increase sales for Omaha Steaks.
  • Cut through some carrots. Join the Fruit and Veggie gift box of the month club. Portions of the proceeds go to the Food Bank and you get the healthy foods each month.
  • Slice quick and fast on the coconut, add some sound as it cracks open. Gives you a case of Coconut milk and another case sent to those in need.
  • Push your card through the middle of the billboard, swipe it on the moving arrow with numbers on it. Whichever number you get. Take it to the Department store and get 10, 20 or even 50% off your next purchase.
  • Have all sorts of hamburgers, fries, shakes, etc floating around the screen. Swipe at the correct moment to receive a coupon good for your favorite fast food treat.
  • Chop up some noisy notes to purchase more credits on your Amazon or iTunes account, right before you jump on the plane.
  • Easy one:  Change all those self serve Walmart swipers to something fun like this and more people would use them. And would enjoy the sometimes very confusing and frustrating self-check-out activity.
  • Have water in the background, float your card through the fish and coral to donate to local fishery’s and aquariums. Like fishing for funds.
  • Put some kiosks at the beach. Swipe your card, instantly donate to skin cancer centers and just as fast receive a sample size of SPF 60, when the transaction is complete.
  • Use it as fun ATM. Each day you slice through a fortune cookie. Everyday, the cookie cracks open and gives you a brand new fortune. The bank also earns a fortune from the many increased transactions.

The ideas and usages are endless. What would/could you do with this technology. Let me know in the comments section.

Big Blow Ups Rule in Seattle Advertising!

Yo Vinnie "Pass me the Salt"

I’m in Seattle for about 4 days this week and I’ve been noticing a lot of Balloon/Blow Ups Advertising in Town.

I Saw Vinnie over at the Duck Tours,  a GIANT purple ape and a Paul Bunyan at a used car dealership, Huge Ice cream cones on top of an Ice Cream Store and Big Yellow Hot Air Balloons tethered to the ground at another used car dealership and some pretty usual yet very High in the sky Yellow, Red and Green circular balloons.

It seems Seattle is pretty infatuated with these big balloons. My thoughts on them are:  They seem to catch attention IF and only IF you are driving by them. And they seem to catch my attention.  The only thing that is really wrong with this type of advertising is many places let their balloon shapes get dirty and kind of ugly which can give your business a worse image instead of more customers. they are pretty expensive, thus if you do this type of advertising, please budget in for a new one every few months or at least once a year so that they will look good.

The Radio Advertising in Seattle was pretty good, the good spots that I heard told a topical story and I could picture the scenarios happening in my mind.  The spots that didn’t do to well had way too much copy in them and too many cluttered words read way too fast.

A billboard I noticed Said “Advertise here..250,000 people see this Billboard each Day” I liked that a lot, many times us in media forget that one of the best places to advertise about ourselves is with our own media.  A few years back I let my employees run 20-30 ads  a week about themselves and also during their “ad” week they were spotlighted on our internet sites.  Each Account Executive received an additional 1-5 calls each week that they were on and we had a 20% closing ratio, thus we DID make money from running ads on our own medium. Congrats to the Billboard company!

I Pads in Movie Theatres-Soon?

On June 16th one of my favorite E-Newsletters Springwise LMK that “Tours by I Pad” are available now at the “Eiffel Tower”.  How Cool is that?  You just stop by the store on the Eiffel Tower’s Second Floor and for 7EUR per hour pick up your pre-loaded iPad complete with the official multilingual Eiffel Tower Guide, a historical look at the Eiffel Tower and its biggest milestones, along with a 360% panoramic view of Paris, highlighting the coolest things the city of lights, wine, street crepes, Le finale de la Tour De France and a pretty happening city for art has to offer! For more information on this clever marketing tool click here.

With this addition to the Eiffel Tower’s forward thinking, what else has people done with and what else can we do with the Ipad to make a customers experience escalated, thus increasing your sales and street talk within the city, state or world!  Here’s just a few I’ve been thinking about today:

HOTELS

Have hip, happening dressed slick-looking check in clerks all around the lobby which actually isn’t even a lobby but a big party room with cocktails and free finger foods. these Hip and happening clerks would check you in and out on the fly-no need for lines or cash registers. Your key card would automatically generate via another high-tech gadget hooked up wirelessly to the hip and happening clerks pocket.  And you’re good to go!

In Room Pads-Probably secured down or not-you could always offer to sell the slightly used Ipads to the guests when they leave or when they have too many drinks at the pool.  anyways these would be in  your room awaiting your arrival, meaning you no longer need to lug your macbook pro through the air port stuck amongst your shoes.  Most everything you need will be on the in room Pad provided.

iPads provided at the front desk, this is the most obvious and easiest. have them pre loaded with “insider tips” on what to do around town. Include your hotels own insider tips with discounts from your concierge’s favorite Hot spots. Include the I pad deal of the day for hotel services such as two for one massages or free breakfasts on the tweet up deck.

MOVIE THEATRES- This is my favorite idea of the day.  Even if you just did it once a month – “Oh what fun it would be!”  Give everyone in the theatre their own iPad prior to the movie, let them use them throughout, tweeting with each other on what they like and don’t like about the movie.  Good way to meet some new friends, maybe make a few enemies-might want to hire a security guard or two, and awesome way to get tons of good and probably some bad publicity on your movie that is showing at said theatre.  Actually, this would be cool for movie studios to do when they preview a movie prior to it going out to the public-would be a lot more fun then the usual post premiere questionnaire or boring interview questions they ask you to answer.   Of course at the end of either of these movie events, you would return your iPad to the theatre, but only after getting a few phone numbers from the cool people you met at the movie.

TRADE SHOWS-Why oh Why do we still use pieces of paper and pens that don’t work and pencils that barely write to get our trade show leads.   When you do your next trade show and have an enter to win, do it on an iPad, much more fun for the attendee and I bet you get a lot more people to “opt in” for your permission marketing emails/newsletters/future contests.

THE GAP or SIMILIAR CLOTHES STORE-When I grew up my mom never let me buy any clothes without trying them on.  And when my daughter grew up she also could not buy any clothes unless she tried them on. Me, I always liked trying thing on because I like to shop, although my daughter totally dislikes trying things on.  Thus, have customer service agents in the store with iPads, someone like my daughter likes something. The agent comes over takes her picture, then shows her what all the thing she likes look like on her. Then she can either buy them all or as I would do, I would then, just try on the things that look good-just to make sure they fit. And for me at least, feel good to walk around in.

ADVERTISING IN HAWAII-(free plug..LOL) Give Pre loaded iPads to tourists as they arrive in Honolulu.  HTA could have them filled with all the cool beaches, HOT clubs, tips on  sun tanning etc with ads to support the complimentary iPads.  Or the Fancy Boutiques like Chanel, Tiffany, Coach etc on Kalakaua could all hui together and give out iPads to select or upgraded passengers showing them all of the latest styles and of course..this is really important-offer them a special Limited Edition item or two that you can ONLY purchase with your special customized iPad given to you at the airport or at your upscale hotel. 

Before I go tonight to twitter on my iPad:

Here’s a bit of iPad or as AdAge likes to call it-“Tablet” information, showing the growing trend of users:

From AdvertisingAge June 22, 2011:  “Some 28 million US web users between 8 and 64 years old own or use tablets-12% of the US internet population in that age range-according to the study from the Online Publishers Association and Frank N Magid Associates.

And their ranks will grow to 54 million!  23% of the US internet population from 8-64, by earl next year, the study found.”  That is 12% this year to 23% next year!

On average, those who have downloaded apps on tablets have spent $53 on apps in the last year.  93% of tablet users have ever downloaded apps.  26% of all apps downloaded are paid. 46% of respondents said they found advertising within newspaper and magazine tablet apps relevant, unique and interesting, 43% of tablet users have a household income above $50,000, and tablet users skew male-60% and are mostly 18-34 years old(48%).  Here’s a picture of a fun street sign I took in Brussels, Belgium-not exactly Paris, but pretty close!       Scott.mackenzie@coxradio.com 

Which Way to the Apple Store? S’il Vous Plait?

QR Code Fun

 
A few days ago, we chatted about getting your own QR Code. Since then, I’ve been having tons of fun with my code. 
 

Tip on the QR Code reader: Use QR Scanner.

Two of us at work both tried the App for “QR code for I phone” and it didn’t work for either of us.  So we asked around and found out that at least out here in Hawaii, people are having success with “QR Scanner”.  We both downloaded it, me being so silly, I tried to point the picture part of my phone on it to get it to work..LOL.. of course that didn’t work. Then I pretended like I was taking a picture of the code and Voila! it made a cool vibration then took me directly to advertisinginhawaii.com   We went on to make a few more codes at QR Code.kaywa.com  and took pictures of them. The cool thing here is the App remembers the sites, so now All I do is go to my QR Scanner and point my finger at the name of the website and Bam! it takes me to my favorite websites that I have QR codes for.

Promoting my Code:

Well for me, I learned years ago back in H.S that the best way to learn something is by doing it.  I can still remember when the teacher asked us “What is the best way to learn math?” and  I responded “to just do it” So, me being all excited about my new QR code, I didn’t wait around or think up some master marketing plan to promote it.  I copied 30 of the codes on to plain white paper, then went and put them up everywhere.  I taped them to all my notebooks, put them on doors around work, then went *guerilla and slapped them up all around Chinatown, after that I put a few on my car, then in the lobby of where I live, and of course on the walls of my own condo.  This was fun for me to do because I was so excited about how these codes work.  It still amazes me how the crazy looking black and white marks take you directly to where you wan to go.  *Note: Guerrill in Chinatown, probably not the most legal way to advertise in Hawaii, but lots of fun and I’ll clean them up after the weekend is over. I walk the same way to my car practically everyday.

A few upgrades on promoting this way:                                                                                   

I’d spend a bit more time and laminate them or turn them into stickers.  But like my math teacher and I agreed, the best way to learn something is by doing it.  Weather it’s starting a blog, making a new website, starting to tweet, etc my recommendation is-dont sit around and wait until things work or the world is perfect-just go out and do it.  Especially if you can do it for free!

Marketing your QR Code in a more proper manner:

Aaah to funny, I’ve been doing marketing, advertising and promotions way to long to leave you hanging with “just go out and put pieces of paper up around your work, neighborhoods and homes”.  Whenever I need an advertising specialty item or as we used to call them back in the 90’s-Tsotkes(chotskies)-*I’m glad we don’t call them that anymore, was way to hard to remember the word and way, way too hard to spell it.  I go to my favorite provider-Judy Goo at D&J Specialties and ask her what’s hot and happening and in this case Square.

Judy recommended: Key Chains or as they say in the specialty advertising industry-Key Tags.  These will fit your QR code on one side and a fun sentence on the other. And they are pretty inexpensive.  Shoot Judy an email at:  judyg@djspec.com and she’ll take good care of you.

Judy’s “engaging”(Note: engaging or engagement-probably the hottest word of 2011)  sales reps recommended these items:

From Chantel:         chantel@djspec.com:

Luggage Tags-When you travel, good way to meet friends and nice way for them to remember you.

Mints/Gum-Convenient, small, easy to access.

Bottle Opener Key chains-for those who wine and dine with their clients

Golf Items-Such a perfect match-business and Golf.

From Mike Tom:         Mike@djspec.com 

T shirts-what a fun conversation starter!

Screen Cleaners-Reusable, inexpensive and “fun” like stickers

Adhesive notepads, scratch pads

Business cards/flyers and print Ads 

At least a year ago I spotted this on trendhunter.com and loved it even though at the time I didn’t quite know what a QR code even was:

P8tch.com– Rad looking Patches with Mysterious commando designs on top with your QR code on the bottom.  Even a year ago, I almost ordered a few of these, even though I didn’t know what the codes were used for, the patches just looked so HOT!

Have fun promoting your new or old QR code-Have a Great Weekend!

How to get your own QR Code and how to move it places

qrcode

Well, you are already here reading this, thus it doesn’t make much sense that the QR code is here.  But what I wanted to let you know is how I achieved getting my QR code.  All I did was asked my Web Master “How can I get this on to my blog”.  Here is what he told me to do  if you would like your QR code on your Blog.

1.  Go to “how to get a QR code on Google”  and then click on QRCode.kaywa.com

2. Type in your web address

3. Click on the code not the picture of the code and press:  Control A (All) then control C (Copy)

4.  Open up your blog and here is the tricky part-Don’t go to visual, switch over to HTML, then press Control V (Paste) and then go to Visual and you will see it. 

5. Lesson learned-Its much easier to ask someone who knows more about something then you do.  Before this all I had on here was a bunch of crazy HTML code in pink.  And I spent about half an hour to do that! Once I asked how to do this it took less than 4 minutes!!  Thanks To Robz Y for the Help on getting this QR code on to my blog.  Yeah!!!