Do you know Do you know..

It’s Gotta Be the Shoes!

You’ll probably be seeing a shorter version of this video all over the place in the next coming days/weeks. (May/June 2022) The release of the Nike 50th Anniversary campaign coincides with the NBA Play-Offs.

Spike Lee/Mars Blackmon shows us all the OG Nike athletes Like Jordan, Barkley and Bo and Indigo Hubbard-Salk/Zimmie goes over the latest NS athletes like Ja Morant, Luka and Sabrina the Point Guard Queen. They quantify all of their eras athletes during a chess match..But at the end, they both agree..It’s Gotta Be the Shoes! (Classic)

It’s lots of fun to watch the OG footage along with the latest Nike Athletes. Who is your favorite star?

Coke Starlight lands on May 2nd

Coca-Cola Starlight

Coca-Cola’s been hitting the metaverse lately with their Byte Cola. Next up is the IRL Coca-Cola Starlight. Coke is attempting to keep the taste a mystery. They say “It’s as Mysterious as the Cosmos“, pretty cryptic eh?

Listed below are a couple of hints as we get ready for the Starlight release on Monday May 2nd. The internet is a blaze of bits of information, Almost like a limited AJ1 release.

From Eater: Astronomers discovered a dust cloud in the Milky Way made up of ethyl formate, the same chemical that gives raspberries their flavor and it smells like Rum. I never knew their was a p in the word Raspberries.

From Coca-Cola: A cola like beverage meant to evoke the feeling of a journey to space.

And my favorite:

From The Food Network: A reddish-hued beverage, tasting like fruity yet minty cotton candy with a hint of vanilla. Say what? Hahaha

A reddish-hued beverage, tasting like fruity yet minty cotton candy with a hint of vanilla

What have you heard of the new Starlight beverage? Will you try it? Is it buzzing around your real world or metaverse? Let us know in the comments.

I Have Anna Delvey’s Credit Card

Front of Card

When I opened up my latest New York magazine I bumped into a few ads for the Inventing Anna Netflix series. They were all good. Nice headlines touting how much money she spent at a hotel or on dinner. Then to my surprise, I landed on the ad That gave me her credit card.

It’s not a cheap flimsy card. It’s made of the hard plastic just like the real thing. Even has a chip image, secret code and to top it off her SIGNATURE!!

I would compare it to getting the McLovin HAWAII drivers license, when it used to come on the real life DVD.

Marketing Genius. Immediately I put the card on my Facebook post, then made a fun story on IG using music from the movie (Google Me). And now I’m writing this blog post. So just from my end many extra impressions of FREE advertising. One of my followers even said they’d go watch the series after reading my post.

If you can’t read the fine print it says: This card is no longer the property of Anna Delvey. Use of this card by anyone other than the issuer is strongly encouraged.

Very well done magazine ad. I carry my card in my wallet. Will be fun to try and use it at the next dinner I go to. If you haven’t seen Inventing Anna yet, it’s a really fun show, over the top dramatics and awesome music that matches the show spot on!

The series is on Netflix. If you saw the show what did you think of it? What do you think of the marketing campaign with the free credit card? Let us know in the comments section

Back of the card with Signature!

Do this Now

Photo by Sora Shimazaki on Pexels.com

You’re not Selling unless You’re Closing. You’re not Closing if you’re not doing a proposal. You’re not Doing a Proposal, if You’re not asking for your Clients Needs. If You’re not asking Your Clients needs You’re not Presenting your Proposal.

SEL-CLOSE-PROPOSE-CNA-CREATIVE-MEETING-PROSPECT

Pick a WORD above and do it NOW. (S.Mackenzie 1/22/22)

If you want a Free Radio Commercial or some Free ideas for your business or service, email me at NOW

Photo by Thirdman on Pexels.com

Tomorrow’s Today is Yesterday

The World as We Know it No Longer Exists

people lights firework new year s eve
Photo by Pixabay on Pexels.com

Or the World as we knew it, no longer exists. Either way we say it. It’s true. Some days, I’ll post an uplifting video usually on marketing or advertising and other days, I’ll write. Today we have a bit of both.

Due to the ever changing world as of today (4/12/20), the way we did things and the way we do them now, are accelerating at an unprecedented speed.  Some of you may have already have been there, for others, it’s like what just happened to my World?!?!

Some examples:

ZOOMING INTO INNOVATION BE LIKE:

  • ZOOM:  Three weeks ago, zoom was how fast Lebron could get from one end of the Court to the other. Now it’s how we have weekly Sales Meetings, Virtual Cocktails, Dance parties, Yoga Sessions and Family Gatherings like Birthdays, Graduation and even EASTER!
  • WE ARE HERE FOR YOU:  Next time you watch TV, see how many commercials say these exact words.  They are good words and needed at this time. But how did close to 75% decide on these exact 5 words?  I don’t know the answer and ponder it nightly. However,  The actual point here is, look how quickly the TV commercials changed.  Years ago it would have been 7-10 days to tweak the messaging. The turnaround on some of these ads were 3 days! Did the ad agency’s have them pre-packaged and ready. Or was it that you and I can edit a commercial on our own laptop and don’t even need to do a big production session. It was probably a combo of both.  Yet, both lead us back to accelerated speed of efficiency.  Speed of things has been accelerated tremendously. FASTER ZOOMING
  • CONTACTLESS DELIVERY:  This moved so quick, spell check doesn’t even recognize the word.  Papa John’s does a really nice job of explaining it in their commercials. Kudos go to to them for the simplicity and effectiveness of the message. And once again, how quickly they got it on TV. ZOOMIER ZOOMING
  • AI:  Artificial Intelligence is something that is fun to think about “coming soon”. But it is here now.  With AI, Google can figure out what type of ad to serve you in less than 1.2 seconds. You may not need to know how AI works and the codes that go into it. But if you’re not aware of it and think its on it’s way, its here and is most likely going to break through the Covid-19 months, with outrageous popularity. Read about it, hire someone to help your company use it. Whatever you do, don’t think its on the way, it may be doing your job in 3 years. Think about that!   OUTSTANDING ZOOM
  • SOCIAL MEDIA:  Negative: Lots of people passing around information that is FAKE more than ever. Positive in advertising:  Within 8 days of quarantine,  ALL of these companies showed up on my FB and IG feed:  Purity Products, Nu Image Medical, Vital Proteins, Lifetones, Nanoceutical Solutions, AnaHealth, And Ace Nutritian.  Other than Purity, I never heard of any of them before. And they all were quick to react to sell me and you Immunity products. They have the products to fill our needs NOW.   SPEEDY Immunity to the rescue!  TikTok:  These are :15 second videos, I don’t know the stats exactly, but can tell for sure that they have had the biggest growth in March/April 2020.  Probably because of the quickness of the video, just :15 seconds and :15 seconds is just enough time to have your granpa dance to some Quavo. (Hopefully he isn’t drinking Quavo at the same time.Haha)   I predict now that TikTok will be the big winner when we come out of this. However be careful, some say your information on Tik Tok goes to some sketchy places.  TIK TOK’S FIFTEEN SECONDS TO ZOOM
  • INNOVATION/OR ACTIVE VERSION INNOVATE!:  This last thing isn’t something I’ve seen or heard lately. It’s just become embedded in my brain in March and April 2020. I don’t know the facts surrounding it or where it’s coming from. Like when Wayne Dyer writes a book, he says the words just appear on the page as the day goes by. Well this word is appearing in my brain all day and even at night.  It’s telling me and you something and I bet when it happens it will be FAST.  ZOOM IS THE NORM   Happy Zoom meetings to you and yours.  Scott

INNOVATING THROUGH CHAOS WEBINAR:

Today’s uplifting video is from Jeremy Gutsche of Trendhunter. If you don’t have time to watch the whole thing. A few key points include:

Path Dependency.  Crisis. Chaos. Recharting.

Chaos Creates Opportunities. Chaos Changes the Rules.  Chaos Switches Who is in the Lead. 

Solve a new Consumer Need. You can Thrive when others Retreat. Be irresistible with a specific group of people.

KISS Me Twice

AlwaysOrder2Image-AIH2020Looking for your clients Next Big Idea? Spending hours brainstorming, white-boarding, or scribbling notes on cocktail napkins! Your answer to their marketing dilemma might be, could be pretty SIMPLE.

Check out the picture above.  It came across the midst of the usual 200+ emails on a Monday Morning.  And not even sure who sent it. But it sure is effective and look how simple it is to create.

3 words below the counter:  ALWAYS ORDER TWO.  I’ve never been to this establishment-Burgers Never Say Die in L.A. or as their insta simplifies their name to BNSD.  But if I do go here, I already know, I’m ordering TWO!

Subliminal or in your face, it doesn’t  really matter, this is effective. Without doing much investigating reporting, I bet these 3 words work and sell a lot of extra burgers.

In the 90’s the Buzzword in advertising and marketing was the KISS principle.  Keep It Super Simple.  Keep it Simply Simple or the most used version, Keep It Simple…Stupid. There’s no better way to exemplify the power of this principle than ALWAYS ORDER TWO.

Have a nice rest of your day or night.

Donut Day’s of the Year

DonutDayHawaiiJune2019-AdvertisingInHawaii.com

Every Day’s a Celebration!

Today (6/7/19) is National Donut Day! Earlier this week, the Salvation Army and Regal Donuts stopped the 4 radio stations with over 82 donuts for the Dj’s and staff.  We did some interviews. Pre recorded them and played them on National Donut Day.  The Salvation Army and Regal Donuts received some nice promotional time on 4 great radio station morning shows.

Doing National Donut day here at the radio stations, reminded me of how easy it is to go to the Days of the Year website to get idea starters, do some tie ins or just to get something to post on my social media each day.  It’s a super easy way to get ideas flowing or to make money for you or your clients!

Here is the best site, I’ve found for the list of Days and Dates and even has extra info on each of the fun & festive days of the year! Did you know that the Salvation Army is the founder of National Donut Day!

Every Day of the year, is a special day and if it’s not a special day already, make up a new one!

Here’s some ways to utilize these days for fun, exposure and extra dollars for you or your clients:

  • Social Media Content:  You can instantly take almost any day of the year and use it for your social media content.  Today is Donut Day, yet it’s also Fish & Chips Day and Chocolate Ice Cream Day. That’s 3 food related idea starters for your social media all in one Day! Throughout the year, take lots of pictures, just scrolling thru your photos, you’re bound to find something that fits the day. Keep your eye out all year for pictures you can use on these special days of the year.  Or, you could easily take a few boxes of donuts out to Police, Fire departments, schools or non-profits, give them some free Donuts and get some great pictures for your Social Media Content.

 

  • Special offers: If you sell something that matches the day, give special offers, discounts or free offers. Today, you could give free donuts, fish or even easier chips/fries, or ice cream free or with a purchase.  For Donut Day, many places are doing both, free donuts just for walking in or buy a beverage/coffee and get a Donut free.

 

  • Brainstorming Meeting:  Do you have a brainstorming meeting coming up? Bring in the list of days, mention them, post them on the wall. It’s a really easy way to get the ideas rolling in a brainstorming meeting. And it’s sure to make your meeting more fun! Today, bring the list, but don’t forget the free donuts!

 

  • Pick a Day/Make it your Own: Monthly or quarterly:  Look at all the many days, pick out the one’s that match you best. and Own them.  You could bring free food of the day to the those in need.  Discounts on the various items of the Day.  Tie in a Non profit with portion of all sales this week going to the charity of your choice. Cross promote with a neighbor store down the street. They may have food and you may have clothes, help each other out on the various days. June is Guitars on the Beach Month. You could do a meet up with musicians, do a picnic with free food and drinks.  Get Guitar Center involved or local bands could make a surprise visit and do a free on-site mini concert or tutorial.

 

  • Make up Your Own Day:  Look at all the days that already exist, then find something unique to call your own. Submit it to the Days of the Year folks. Or just start doing it, make it an annual event. Each year, getting bigger and bigger. Promote it on social Media, advertise on radio, TV, Print or Outdoor.  Maybe in 3-5 years, many other people will be doing it as the special day of the year.  Many of the days started small at the grass roots level and have grown year after year.

  • Take a Day/Any Day/and Do something Fun:  Today, I will randomly pick June 23rd.  It’s Let it Go Day.  Here’s just a few things you could do:  Play the Frozen Movie in the park, beach or waterpark. Do it free, with a discount or giveaway tickets in May and June tying it in as a Gift with Purchase (GWP).  Do the City’s Largest Garage Sale.  Get people to Let Go of their clothes, shoes, etc.  Rent out a parking stall for $50. Rent out all the stalls at the mall, let the people keep their share of the earnings, after costs, give a portion of each of the $50 fees to a charity. A Let it Go Singing competition. We all know many people who’ve memorized all the words perfectly for this song.  Do a singing comp at the mall, in front of a bank, at a Fair or Amusement Park…anywhere really.  Get some prize sponsors & some free shave ice and the crooners + crowds will be there. Do an Instagram promo: Have people list what they want to Let Go and why, get the longest list of things to let go. Maybe pick one or two and give them some prizes. Make it a Let it Go Month of June. Have people come to your store locations and Let Go their slightly used shoes or sneakers, give them a Coupon for 25% off.  Take their pictures for social Media, post their pix in your store, give the shoes and sneakers to those that need them. Maybe for Job interviews or a High School sports team or 2. June 22nd is the Great American Backyard Campout Day.  You could piggy back on this and have a giant camp-out on June 22 and 23. On the 23rd you play the movie Frozen! You could also do the song competition on this day. Or even build in a Let it Go Rummage sale. Oh, so many things you can do with just one day.  Have fun!

Hope this may spark some ideas for you and your favorite upcoming special day.  Let me know if you want any additional ideas. If you do, just email me here.

Have a Great Day!  On whatever day you may read this blog posting.  🙂

Writing for Radio Tip #208

Make a specific offer-to get measurable results focus on one offer Source:  RAB’s Guide to Writing Great Radio Copy

Today/3/8/19 I’ve heard the same commercial 5x. Yes, it has the frequency to work. Yes it’s on the correct radio station to reach the target consumer. But NO, it has so many numbers in it I couldn’t tell you what the call to action would be.

It advertises 2 different events in one commercial. It tells us the dates + the Times of the 2 events.   It’s driving me crazy. Well, not really, it’s just not well written.

Sell the Sizzle or Sell the Steak: Doesn’t matter to me, just sell one of them. Not both in one :30 commercial. (You could run 2 different commercials 50% x 50% that’s a solution).

You could use “Starting at 3pm” in a commercial. But usually you don’t need the time of an event, especially not 2 dates and 2 times in one commercial. If people are interested in your event, they will check their phones for the time and/or date.  End your commercial with your web, IG or  Facebook address.  Or even easier, for more information, check Us (insert advertisers name) out on the web, IG, twitter or FB.

Use Great intro lines, Create theater of the mind, Have an enticing offer and a Call to action. All while keeping things simple without using too many numbers + dates + times. Edit your script one more time and get better results.  Have a nice Weekend.

Happy Aloha Monday

Smile for 5-O

Take a look-see at this Trident commercial.  It should help put a smile on your face.  I wouldn’t rank it too high on brand recognition, but the ending is quite funny and good for a Monday afternoon laugh or two.

Wait for It…

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