It’s not Just July

Trippin’ into July like…whoa!

Here’s this week’s summation of the World as of July 15, 2020 from the World of Advertising in Hawaii:

  • Open for Business:  Let people know that you are open for business. Whether it’s in a radio ad, digital ad, TV commercial, billboard or even a big sign on your door.  When I walked the neighborhood last week, it was hard tell who was open or closed. Even when I walked right up to the doors, still hard to tell, due to less people inside, dimmer lighting, buzzer systems etc.  Maybe, cover a window with a big sign  WE ARE OPEN and if there’s enough room, mention the hours you are open. It’s pretty confusing figuring out who is open and closed nowadays.
  • Hopeful:  Feed your mind with positive messaging. Watch YouTube shows of Wayne Dyer, Joel Osteen, Sky St John, Bishop Jakes, Richard Levy, Teal Swan, Justin Epstein, Les Brown,  Abraham Hicks, David Goggins, Alan Watts. Those are just some examples. Find someone on YouTube that you can resonate with and listen to them in the morning and as you go to sleep. Right down positive affirmations and repeat them often throughout the day.  I am Hopeful, I am Helpful, I am 100% Healthy, I am Prosperous, I am Safe, I am Alive Awake Enthusiastic. Again, use some of these or make up your own, but use them all day everyday.  Especially if you watch the news everyday.  It’s important to balance out what you see and hear in the news, on Facebook even on IG sometimes. In my opinion IG should be sacred ground for positivity and happiness. Or if FB is getting to negative and strange, find a new social network to join. Or make your own social media for others of like mind to join.  Now is the time to be creative, confident and to do things you never thought possible.
  • Helpful:  This can take so many forms. I personally could use help shopping. When I go to the grocery store every synapse in my body tweaks. It’s like a rush of a nasty storm floods my body. I could use some help shopping.  If you see someone having trouble in a store, help them. Show them where things are, help them carry things to their car or even just a quick eye smile. In your adverting be helpful, let them know you are open, that you have special accommodations set up, maybe some tips on how to buy on line.  If you want to help the 55+ crowd, help them with your on-line buying structure. In your ads or on the phone on how to do some things that come naturally to the 12-30 year olds. Especially tips on how to use your phone for E-Commerce. For some reason not every mobile check out is the same. Some are pretty hard to navigate. Completely different idea: A super easy, helpful thing to do is to bring your neighbors some home cooked meals or that new gluten free cookie dough bread you made last night. Not everyone is equipped to continue to make all these meals everyday. Or get some take out or delivery and share it with the building manager, door person, people across the street, your favorite store merchant.
  • Stay Healthy:  Eat veggies, blend a drink, eat some fruits. Exercise, get some safe-sun. Take an Airborne chewable. Down a multi vitamin each morning. Get some Elderberry chewables. Drink some echinacea tea.  Continue to do whatever you were doing back in March. Get it all out again in July.  Or continue your good healthy plans.  Me, I thought back in March that July was gonna’ be the month. But it’s not.  Somethings have opened back up, some have closed for good.  It’s a bit far from a “New Normal”.  Hopefully in October we will see some change, maybe some new pills before the election. Thinking someone might have some sort of handy helpful pill or drink to take in October.  Next month to look forward to is January 2021, when the vaccine is here. Hopefully.

Today’s blog not all positive, but full of hope, help and a big punch of the “New Reality” not the new normal … yet. And I’d say wear a mask if you can.  Even if you read some negative FB stories, if it helps it helps, if it doesn’t at least you tried. Some are actually pretty fun and can be quite matchy-matchy with your kicks and clothes.

Retail Tips from RAB

Here’s some fun, helpful tips from the Radio Adverting Bureau.  Just make sure you wash your leggings before using them as a mask..LOL

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There’s only 11 minutes of Real Action in an NFL Football Game!

Yep, There are only about 11 minutes of real action in an NFL football game.. according to Tom Asacker speaker and author of “opportunity Screams-Unlocking Hears and Minds in Today’s Idea Economy”.  Can you believe that?  only 11 minutes and a game goes on for at least 3 hours if not longer!!

What does this mean to you and me in and regards to advertising? 

1.  Make sure you keep the SHOW in Show Business.  Whether it’s a football game, a radio remote at a car dealership or even your window display at your store.  Make sure you are providing your best version of your product or service at all times.  It maybe your 10th remote this month, but for your next customer, it might the first time they ever see you in their life and they are looking for you to perform, entertain and be on your A game.  A few quick and easy rules I require my people to do at remotes:  NO Eating at the Booth, NO Whispering to each other/gossiping about who did blah blah to whoever at wherevers.  Of course, wear your correct clothes and make sure that they are clean, smell good and fit. Do SMILE. DO talk to people as if they are the most important person in the world. Answer any and every question they may ask. If you don’t know the answer find it. And above all have fun or at least LOOK like you’re enjoying yourself!

2.  Make your Creative Creative:  If there are only 11 real minutes of real action in a football game and someone is DVR’ing it.  If your TV commercial isnt enticing, creative, fun, interesting, has a great first line or two-No one’s gonna watch it. They’ll skip on through to the 11 minutes of the real action of the game and watch someone else’s commercial if it’s all or any of the above. People don’t want yackety yack information, give them something they want like some more Show Biz, engage them, connect with them emotionally, entertain them, make them laugh, relate, do something different.  One time made a TV commercial where the talent talked for a few seconds then the sound went off, just in case I put some fun lines in print underneath while my expensive  24 seconds played on with the two guys moving their mouths with no sound coming out.  And ended it with a cute, fun, quick call to action.  It was different, it didn’t win any awards, some of the bosses and even the talent didn’t quite get it, ya know, even the production company questioned it. but People didnt fast forward through it, they STOPPED what they were doing to check and see if something was wrong with their TV and then watched the commercial. Going from Good to great just takes a few more minutes of think time.  Next time your need to write a commercial, take that time to do it great or find someone who can.

3.  Watch Peyton Manning play football:  He know’s that there are only 11 minutes of real playing time. Just watch him in action, he shouts, he bobs his head, he waves his arms, he gets pissed off, he gets happy, and he does all of this with no time off the clock.  He is a showman and a really good player too. But first and foremost he gets it-He does the SHOW Business. 

That’s all for today, I’m trying my best to entertain and give you something fun to read at least every other day, but today I really need some sleep. From what I hear, I have sleep apnea and who knows, maybe I only get 11 minutes of sleep each night, when I think I’m getting 6 hours. 

Hit me up with suggestions, comments, questions you may have later tonight here or @scottmackenzie3 on twitter  or tomorrow at:  alohabros@gmail.com