Donut Day’s of the Year

DonutDayHawaiiJune2019-AdvertisingInHawaii.com

Every Day’s a Celebration!

Today (6/7/19) is National Donut Day! Earlier this week, the Salvation Army and Regal Donuts stopped the 4 radio stations with over 82 donuts for the Dj’s and staff.  We did some interviews. Pre recorded them and played them on National Donut Day.  The Salvation Army and Regal Donuts received some nice promotional time on 4 great radio station morning shows.

Doing National Donut day here at the radio stations, reminded me of how easy it is to go to the Days of the Year website to get idea starters, do some tie ins or just to get something to post on my social media each day.  It’s a super easy way to get ideas flowing or to make money for you or your clients!

Here is the best site, I’ve found for the list of Days and Dates and even has extra info on each of the fun & festive days of the year! Did you know that the Salvation Army is the founder of National Donut Day!

Every Day of the year, is a special day and if it’s not a special day already, make up a new one!

Here’s some ways to utilize these days for fun, exposure and extra dollars for you or your clients:

  • Social Media Content:  You can instantly take almost any day of the year and use it for your social media content.  Today is Donut Day, yet it’s also Fish & Chips Day and Chocolate Ice Cream Day. That’s 3 food related idea starters for your social media all in one Day! Throughout the year, take lots of pictures, just scrolling thru your photos, you’re bound to find something that fits the day. Keep your eye out all year for pictures you can use on these special days of the year.  Or, you could easily take a few boxes of donuts out to Police, Fire departments, schools or non-profits, give them some free Donuts and get some great pictures for your Social Media Content.

 

  • Special offers: If you sell something that matches the day, give special offers, discounts or free offers. Today, you could give free donuts, fish or even easier chips/fries, or ice cream free or with a purchase.  For Donut Day, many places are doing both, free donuts just for walking in or buy a beverage/coffee and get a Donut free.

 

  • Brainstorming Meeting:  Do you have a brainstorming meeting coming up? Bring in the list of days, mention them, post them on the wall. It’s a really easy way to get the ideas rolling in a brainstorming meeting. And it’s sure to make your meeting more fun! Today, bring the list, but don’t forget the free donuts!

 

  • Pick a Day/Make it your Own: Monthly or quarterly:  Look at all the many days, pick out the one’s that match you best. and Own them.  You could bring free food of the day to the those in need.  Discounts on the various items of the Day.  Tie in a Non profit with portion of all sales this week going to the charity of your choice. Cross promote with a neighbor store down the street. They may have food and you may have clothes, help each other out on the various days. June is Guitars on the Beach Month. You could do a meet up with musicians, do a picnic with free food and drinks.  Get Guitar Center involved or local bands could make a surprise visit and do a free on-site mini concert or tutorial.

 

  • Make up Your Own Day:  Look at all the days that already exist, then find something unique to call your own. Submit it to the Days of the Year folks. Or just start doing it, make it an annual event. Each year, getting bigger and bigger. Promote it on social Media, advertise on radio, TV, Print or Outdoor.  Maybe in 3-5 years, many other people will be doing it as the special day of the year.  Many of the days started small at the grass roots level and have grown year after year.
  • Take a Day/Any Day/and Do something Fun:  Today, I will randomly pick June 23rd.  It’s Let it Go Day.  Here’s just a few things you could do:  Play the Frozen Movie in the park, beach or waterpark. Do it free, with a discount or giveaway tickets in May and June tying it in as a Gift with Purchase (GWP).  Do the City’s Largest Garage Sale.  Get people to Let Go of their clothes, shoes, etc.  Rent out a parking stall for $50. Rent out all the stalls at the mall, let the people keep their share of the earnings, after costs, give a portion of each of the $50 fees to a charity. A Let it Go Singing competition. We all know many people who’ve memorized all the words perfectly for this song.  Do a singing comp at the mall, in front of a bank, at a Fair or Amusement Park…anywhere really.  Get some prize sponsors & some free shave ice and the crooners + crowds will be there. Do an Instagram promo: Have people list what they want to Let Go and why, get the longest list of things to let go. Maybe pick one or two and give them some prizes. Make it a Let it Go Month of June. Have people come to your store locations and Let Go their slightly used shoes or sneakers, give them a Coupon for 25% off.  Take their pictures for social Media, post their pix in your store, give the shoes and sneakers to those that need them. Maybe for Job interviews or a High School sports team or 2. June 22nd is the Great American Backyard Campout Day.  You could piggy back on this and have a giant camp-out on June 22 and 23. On the 23rd you play the movie Frozen! You could also do the song competition on this day. Or even build in a Let it Go Rummage sale. Oh, so many things you can do with just one day.  Have fun!

Hope this may spark some ideas for you and your favorite upcoming special day.  Let me know if you want any additional ideas. If you do, just email me here.

Have a Great Day!  On whatever day you may read this blog posting.  🙂

February is…

Monthly  & Daily Promotion Idea Starters

February starts off Big with the Super Bowl, Valentine’s Day & The Hawaii Pacific Health Great Aloha Run! I have no idea how we ever fit the Pro Bowl in. But we did for 20+ years!

Have fun using these as idea starters.  I made some comments next to some, not all.  Have a nice Week!

All Month Long

Hot Breakfast Month
National Chocolate Lovers Month
National Grapefruit Month
National Potato Lovers Month
American Heart Month
Library Lovers Month

Days

1 – National Baked Alaska Day-If you don’t know what this is, it’s sponge cake and ice cream in a meringue covering, cooked for a very short time.
1 – Decorating With Candy Day
1 – National Dark Chocolate Day=Eat as much as you like, they say it’s great for your Heart.
2 – National Tater Tot Day-Yum. One of my favorite meals, Sloppy Joe’s and Tater Tots.  Used to cook this on Sunday nights. Now, Tater Tots can be the entire meal with all the fun things people put on top and into them.
2 – National Crepe Day-Have a make your own crepe station set up at your restaurant.  A stack of Crepes, whip creme, stawberries, brown sugar, powdered sugar, maple syrup, chocolate drizzle, melted butter, and more.  Then have a camera at the end of the table, people will take pix of their creation and you will post em’ on line. Or go Ol School and have people take the pix with their phone and upload them to Twitter, Instagram and Facebook. Hashtag #Delish or #Mycrepe or #DIYcrepe or #Crepecreation or #CrepeHI/NY/LA  Just make sure it’s easy.  Use one simple hashtag and no @ signs or other hoops to jump through.
2 – Groundhog Day-Not a big deal in Hawaii.  LOL.
2 – National Wear Red Day-You’d think this would be closer to February 14th.
3 – National Carrot Cake Day
3 – Ice Cream For Breakfast Day
4 – Super Bowl Sunday-This should be a Holiday…on Monday.
4 – National Homemade Soup Day
4 – National Stuffed Mushroom Day
4 – Thank A Mailman Day
5 – National Chocolate Fondue Day
5 – World Nutella Day-Do a Nutella Recipe contest. A Nutella Art or sculpture contest. Or an easy Social Media contest, like What do you Nutella with? (Nutella and Fill in the Blank).
5 – National Weatherperson’s Day
6 – National Frozen Yogurt Day
7 – National Fettuccine Alfredo Day
7 – Send A Card To A Friend Day-Do this.  Not many people get mail other than bills in 2018. So, you will stand out and make someone’s day.
8 – National Potato Lover’s Day
8 – National Molasses Bar Day
8 – Boy Scout Day
8 – Kite Flying Day
8 – Opera Day
9 – National Pizza Day-Usually some good deals on Pizza on this day.  See what you can find.
9 – National Bagels & Lox Day-I like to eat this in NY or Chicago, the portions are 2-3x bigger than in Hawaii.  And they give 5x the amount of capers in Chicago!

Lox-&-Capers
10 – National Cream Cheese Brownie Day
10 – National Have a Brownie Day
10 – Umbrella Day
11 – National Peppermint Patty Day
11 – Don’t Cry Over Spilled Milk Day
11 – Get Out Your Guitar Day-Or Bring Back Guitar Hero, that was always fun to play at remotes.
11 – Make a Friend Day-Say “Hi” to your fellow elevator passengers.  Try and say Hi to at least 5 people today.
11 – Satisfied Staying Single Day
12 – National Plum Pudding Day-Wonder how this ended up in February. We eat this for Good-Luck on December 25.  No one really likes it much, they fuss all over it, but it does bring Good Luck to all who partake.
13 – Mardi Gras-Good we have a few days notice on this one. It seems to come up out of nowhere every year.
13 – National Tortellini Day
13 – National Italian Food Day-Spaghetti Eating Contests! Sometimes I go to Buca De Pepo and get the giant Spaghetti and eat it for 3 days. Saves on cooking for a bit. Cafe Sustina and Macaroni Grill my fav’s to eat at in HI.  Little Italy or the place near Union Square if I’m in NY.  The place near Union Square has the best food in the world. Little Italy is super fun to hang at, food is secondary, although still good.
13 – Madly In Love With Me Day
14 – Valentine’s Day-Concerts, Candy, Flowers, Hotels, etc. Couple of my Favorite Promotions.  Singles Night at the Supermarket. And The Nuts and Bolts Booze Cruise.  All the Nuts need to find the Bolts to match.  Can also do with famous names taped to the backs of the participants.
14 – National Cream-Filled Chocolates Day
14 – International Book Giving Day-Nothing says I Love You more than a book. Hmm
15 – National Gumdrop Day-If you can find these, have fun.
15 – Singles Awareness Day
15 – Hippo Day
16 – National Almond Day
16 – Do A Grouch A Favor Day
17 – National Cafe’ Au Lait Day
17 – My Way Day
17 – World Human Spirit Day
17 – Random Acts of Kindness Day-Start on this one now. So easy to do & doesn’t cost a dime.
18 – National Crab-Stuffed Flounder Day
18 – National Drink Wine Day
18 – World Whale Day-Giveaway trips to Maui to see the Whales.
19 – National Chocolate Mint Day
19 – Presidents Day-Also the Great Aloha Run.
20 – National Cherry Pie Day-Pie Eating Contest Time. The trick to winning a pie or especially a watermelon eating contest. Smash your face directly into the middle.
20 – Love Your Pet Day
21 – National Sticky Bun Day
22 – National Chili Day-A good day to start a Chili Cook-Off event.
22 – National Cook A Sweet Potato Day
22 – National Margarita Day-Straight up or Blended. With Salt or Without.
22 – Be Humble Day
23 – National Banana Bread Day-With Nuts or Without?
23 – Play Tennis Day
24 – National Tortilla Chip Day
24 – Open That Bottle Night
25 – National Clam Chowder Day
25 – National Chocolate Covered Peanuts Day
26 – National Pistachio Day-Guess how many Pistachio’s are in the Jar to win $$.
26 – Tell A Fairy Tale Day
27 – National Kahlua Day
27 – National Strawberry Day
27 – No Brainer Day
27 – Polar Bear Day-My favorite animal at the Zoo. I can watch Polar bears for hours.
28 – National Chocolate Souffle Day-Better order it now, so it’s  ready by the time dinner is done.

Amazing Interactive Billboard

The Social Swipe for Charity

Swipe a slice of bread with your credit card and instantly donate $ to people in need. Swipe the ropes on wrists, immediately give to the disadvantaged. This interactive billboard is entitled the Social Swipe. It’s a dual screen electronic billboard that has a credit card reader in the middle. As your card runs through the slot, the video syncs and slices a piece of bread or cuts off the ropes on wrists.

The Social Swipe is produced by the relief organization-Misereor, with help from stripe.com, a mobile payment provider. Each swipe on the animated billboard delivers an instant 2Euro donation to those in need. It’s an extremely engaging interactive and fun way to donate.

When donators receive their CC statements, it gives the user the option to turn the one-time donation into a monthly one. Increasing the funds to further fight against poverty and injustice in Latin America, Africa, and Asia. These billboards are presently located in various International Airports.

Check out the video below and see how fun it can be to donate. Or if you see one of these around the world, give it a swipe for me and let us know if it’s as fun as it looks!

What else could we do with this or something similar?

  • Swipe your card to slice a piece of juicy steak. Increase sales for Omaha Steaks.
  • Cut through some carrots. Join the Fruit and Veggie gift box of the month club. Portions of the proceeds go to the Food Bank and you get the healthy foods each month.
  • Slice quick and fast on the coconut, add some sound as it cracks open. Gives you a case of Coconut milk and another case sent to those in need.
  • Push your card through the middle of the billboard, swipe it on the moving arrow with numbers on it. Whichever number you get. Take it to the Department store and get 10, 20 or even 50% off your next purchase.
  • Have all sorts of hamburgers, fries, shakes, etc floating around the screen. Swipe at the correct moment to receive a coupon good for your favorite fast food treat.
  • Chop up some noisy notes to purchase more credits on your Amazon or iTunes account, right before you jump on the plane.
  • Easy one:  Change all those self serve Walmart swipers to something fun like this and more people would use them. And would enjoy the sometimes very confusing and frustrating self-check-out activity.
  • Have water in the background, float your card through the fish and coral to donate to local fishery’s and aquariums. Like fishing for funds.
  • Put some kiosks at the beach. Swipe your card, instantly donate to skin cancer centers and just as fast receive a sample size of SPF 60, when the transaction is complete.
  • Use it as fun ATM. Each day you slice through a fortune cookie. Everyday, the cookie cracks open and gives you a brand new fortune. The bank also earns a fortune from the many increased transactions.

The ideas and usages are endless. What would/could you do with this technology. Let me know in the comments section.

A bit of June A lot of July

Some Color for you Summer!

Right about now, it’s a good time to start planning your July, August and September advertising plans.  Listed below are a bunch of dates, events and topical ideas to help you get started.  I added in a couple for June since they are biggies!

 
1. Saturday June 11:  King Kamehameha Day-Holiday, Parade, and Ho’olau’le’a
2. Sunday June 19:  Father’s Day-So many things you can do.  Couch Potato Contest, World’s Best Dad, Fathers Day Tweet of the Week, Fathers Day foursquare Swarm, Golf, Getaways, Lounge chairs, Big Screen TV’s, the list goes on-just better hurry-it’s almost here!
3.  4th of July/Independence Day-Get your service or business out somewhere, everyone’s in a good mood and there are tons of people everywhere-tie into Celebrations all over Hawaii including Schofield Barracks (60,000 people) Ala Moana Centers Fireworks(At the Mall or on the Beaches), Aloha Tower Fireworks, Possible Waikiki parade and Fireworks and Moanalua Bay Fireworks.  Everyone likes to wear Red White and Blue-no better time than now to design a Patriotic Shirt and give the proceeds to the MWR or similar entity.
July in General:
Disaster and Awareness Month
National July Belongs to Blueberries Month
National Horseradish Month
National Ice Cream Month:  Ice Cream Eating Contests, Design your own flavor contests, Create your own sundae on the web, bring it in and have them make it for you! one of kind Custom made just for you.  One of the hottest trends in the last couple of years is custom-one of a kind.  I bet you’d sell a ton of Sundaes. BTW:  National Ice Cream Day is July 18th
National Hot Dog Month:  Nathan’s does their big Hot Dog Eating Contest on July 4th-Let them do it, they do it the best and you don’t want to get sued for someone choking. Be really careful with something like this.  Ice Cream is one thing, but Hot Dogs are a totally different Animal.
Family Reunion Month-what a perfect excuse to do a hotel promotion or big ol’ trip to Vegas giveaway
July30-31:  21st Annual KCCN FM100 Birthday Bash!  Call or email me if you’d like to be a sponsor of this awesome event – this year at a new venue for us in Kaka’ako. kccnfm100.com
*July 3rd is Stay out of the Sun Day.. all i can say to that silly day is Good Luck! July 1-4 are gonna be one big party this year, both Day and Night.
 
Some Birthdays this Month include: (just so you can impress your friends with dates and ages of some Celebs)
July 1:  Pamela Anderson turns 44 and Dan Aykroyd Turns 59.
July 9:  OJ Simpson is 64 and Fred Savage from Wonder Years is 35
July 10:  Jessica Simpson is over 30 coming in today at 31.
July 12:  Kristi Yamaguchi is the Big Ol’ 4-O
July 15:  Willie Aames turns 51
July 16:  Phoebe Cates will be 48
July 17:  Disneyland will be 56 this year
July 22:  Albert Brooks, Danny Glover, and Dan Henley all turn 64 on this day.
 
Cool.  That’s about it for now, I have a meeting to prepare for coming up in about 20 minutes.  I need to prepare my agenda so that we don’t miss anything. Gotta Cover all the bases today.
Until Next Time-Enjoy the pictures of the Flowers and the Waikiki Aquarium and feel free to respond anytime to anything you may see on these posts.  And if you need an idea for anything..Hit me up here, by email:  Alohabros@gmail.com   or   Facebook Scott  Mackenzie in Hawaii  or call 275-1106 or  twitter:  @Scott Mackenzie3