February is…

Monthly  & Daily Promotion Idea Starters

February starts off Big with the Super Bowl, Valentine’s Day & The Hawaii Pacific Health Great Aloha Run! I have no idea how we ever fit the Pro Bowl in. But we did for 20+ years!

Have fun using these as idea starters.  I made some comments next to some, not all.  Have a nice Week!

All Month Long

Hot Breakfast Month
National Chocolate Lovers Month
National Grapefruit Month
National Potato Lovers Month
American Heart Month
Library Lovers Month


1 – National Baked Alaska Day-If you don’t know what this is, it’s sponge cake and ice cream in a meringue covering, cooked for a very short time.
1 – Decorating With Candy Day
1 – National Dark Chocolate Day=Eat as much as you like, they say it’s great for your Heart.
2 – National Tater Tot Day-Yum. One of my favorite meals, Sloppy Joe’s and Tater Tots.  Used to cook this on Sunday nights. Now, Tater Tots can be the entire meal with all the fun things people put on top and into them.
2 – National Crepe Day-Have a make your own crepe station set up at your restaurant.  A stack of Crepes, whip creme, stawberries, brown sugar, powdered sugar, maple syrup, chocolate drizzle, melted butter, and more.  Then have a camera at the end of the table, people will take pix of their creation and you will post em’ on line. Or go Ol School and have people take the pix with their phone and upload them to Twitter, Instagram and Facebook. Hashtag #Delish or #Mycrepe or #DIYcrepe or #Crepecreation or #CrepeHI/NY/LA  Just make sure it’s easy.  Use one simple hashtag and no @ signs or other hoops to jump through.
2 – Groundhog Day-Not a big deal in Hawaii.  LOL.
2 – National Wear Red Day-You’d think this would be closer to February 14th.
3 – National Carrot Cake Day
3 – Ice Cream For Breakfast Day
4 – Super Bowl Sunday-This should be a Holiday…on Monday.
4 – National Homemade Soup Day
4 – National Stuffed Mushroom Day
4 – Thank A Mailman Day
5 – National Chocolate Fondue Day
5 – World Nutella Day-Do a Nutella Recipe contest. A Nutella Art or sculpture contest. Or an easy Social Media contest, like What do you Nutella with? (Nutella and Fill in the Blank).
5 – National Weatherperson’s Day
6 – National Frozen Yogurt Day
7 – National Fettuccine Alfredo Day
7 – Send A Card To A Friend Day-Do this.  Not many people get mail other than bills in 2018. So, you will stand out and make someone’s day.
8 – National Potato Lover’s Day
8 – National Molasses Bar Day
8 – Boy Scout Day
8 – Kite Flying Day
8 – Opera Day
9 – National Pizza Day-Usually some good deals on Pizza on this day.  See what you can find.
9 – National Bagels & Lox Day-I like to eat this in NY or Chicago, the portions are 2-3x bigger than in Hawaii.  And they give 5x the amount of capers in Chicago!

10 – National Cream Cheese Brownie Day
10 – National Have a Brownie Day
10 – Umbrella Day
11 – National Peppermint Patty Day
11 – Don’t Cry Over Spilled Milk Day
11 – Get Out Your Guitar Day-Or Bring Back Guitar Hero, that was always fun to play at remotes.
11 – Make a Friend Day-Say “Hi” to your fellow elevator passengers.  Try and say Hi to at least 5 people today.
11 – Satisfied Staying Single Day
12 – National Plum Pudding Day-Wonder how this ended up in February. We eat this for Good-Luck on December 25.  No one really likes it much, they fuss all over it, but it does bring Good Luck to all who partake.
13 – Mardi Gras-Good we have a few days notice on this one. It seems to come up out of nowhere every year.
13 – National Tortellini Day
13 – National Italian Food Day-Spaghetti Eating Contests! Sometimes I go to Buca De Pepo and get the giant Spaghetti and eat it for 3 days. Saves on cooking for a bit. Cafe Sustina and Macaroni Grill my fav’s to eat at in HI.  Little Italy or the place near Union Square if I’m in NY.  The place near Union Square has the best food in the world. Little Italy is super fun to hang at, food is secondary, although still good.
13 – Madly In Love With Me Day
14 – Valentine’s Day-Concerts, Candy, Flowers, Hotels, etc. Couple of my Favorite Promotions.  Singles Night at the Supermarket. And The Nuts and Bolts Booze Cruise.  All the Nuts need to find the Bolts to match.  Can also do with famous names taped to the backs of the participants.
14 – National Cream-Filled Chocolates Day
14 – International Book Giving Day-Nothing says I Love You more than a book. Hmm
15 – National Gumdrop Day-If you can find these, have fun.
15 – Singles Awareness Day
15 – Hippo Day
16 – National Almond Day
16 – Do A Grouch A Favor Day
17 – National Cafe’ Au Lait Day
17 – My Way Day
17 – World Human Spirit Day
17 – Random Acts of Kindness Day-Start on this one now. So easy to do & doesn’t cost a dime.
18 – National Crab-Stuffed Flounder Day
18 – National Drink Wine Day
18 – World Whale Day-Giveaway trips to Maui to see the Whales.
19 – National Chocolate Mint Day
19 – Presidents Day-Also the Great Aloha Run.
20 – National Cherry Pie Day-Pie Eating Contest Time. The trick to winning a pie or especially a watermelon eating contest. Smash your face directly into the middle.
20 – Love Your Pet Day
21 – National Sticky Bun Day
22 – National Chili Day-A good day to start a Chili Cook-Off event.
22 – National Cook A Sweet Potato Day
22 – National Margarita Day-Straight up or Blended. With Salt or Without.
22 – Be Humble Day
23 – National Banana Bread Day-With Nuts or Without?
23 – Play Tennis Day
24 – National Tortilla Chip Day
24 – Open That Bottle Night
25 – National Clam Chowder Day
25 – National Chocolate Covered Peanuts Day
26 – National Pistachio Day-Guess how many Pistachio’s are in the Jar to win $$.
26 – Tell A Fairy Tale Day
27 – National Kahlua Day
27 – National Strawberry Day
27 – No Brainer Day
27 – Polar Bear Day-My favorite animal at the Zoo. I can watch Polar bears for hours.
28 – National Chocolate Souffle Day-Better order it now, so it’s  ready by the time dinner is done.


Amazing Interactive Billboard

The Social Swipe for Charity

Swipe a slice of bread with your credit card and instantly donate $ to people in need. Swipe the ropes on wrists, immediately give to the disadvantaged. This interactive billboard is entitled the Social Swipe. It’s a dual screen electronic billboard that has a credit card reader in the middle. As your card runs through the slot, the video syncs and slices a piece of bread or cuts off the ropes on wrists.

The Social Swipe is produced by the relief organization-Misereor, with help from stripe.com, a mobile payment provider. Each swipe on the animated billboard delivers an instant 2Euro donation to those in need. It’s an extremely engaging interactive and fun way to donate.

When donators receive their CC statements, it gives the user the option to turn the one-time donation into a monthly one. Increasing the funds to further fight against poverty and injustice in Latin America, Africa, and Asia. These billboards are presently located in various International Airports.

Check out the video below and see how fun it can be to donate. Or if you see one of these around the world, give it a swipe for me and let us know if it’s as fun as it looks!

What else could we do with this or something similar?

  • Swipe your card to slice a piece of juicy steak. Increase sales for Omaha Steaks.
  • Cut through some carrots. Join the Fruit and Veggie gift box of the month club. Portions of the proceeds go to the Food Bank and you get the healthy foods each month.
  • Slice quick and fast on the coconut, add some sound as it cracks open. Gives you a case of Coconut milk and another case sent to those in need.
  • Push your card through the middle of the billboard, swipe it on the moving arrow with numbers on it. Whichever number you get. Take it to the Department store and get 10, 20 or even 50% off your next purchase.
  • Have all sorts of hamburgers, fries, shakes, etc floating around the screen. Swipe at the correct moment to receive a coupon good for your favorite fast food treat.
  • Chop up some noisy notes to purchase more credits on your Amazon or iTunes account, right before you jump on the plane.
  • Easy one:  Change all those self serve Walmart swipers to something fun like this and more people would use them. And would enjoy the sometimes very confusing and frustrating self-check-out activity.
  • Have water in the background, float your card through the fish and coral to donate to local fishery’s and aquariums. Like fishing for funds.
  • Put some kiosks at the beach. Swipe your card, instantly donate to skin cancer centers and just as fast receive a sample size of SPF 60, when the transaction is complete.
  • Use it as fun ATM. Each day you slice through a fortune cookie. Everyday, the cookie cracks open and gives you a brand new fortune. The bank also earns a fortune from the many increased transactions.

The ideas and usages are endless. What would/could you do with this technology. Let me know in the comments section.

A bit of June A lot of July

Some Color for you Summer!

Right about now, it’s a good time to start planning your July, August and September advertising plans.  Listed below are a bunch of dates, events and topical ideas to help you get started.  I added in a couple for June since they are biggies!

1. Saturday June 11:  King Kamehameha Day-Holiday, Parade, and Ho’olau’le’a
2. Sunday June 19:  Father’s Day-So many things you can do.  Couch Potato Contest, World’s Best Dad, Fathers Day Tweet of the Week, Fathers Day foursquare Swarm, Golf, Getaways, Lounge chairs, Big Screen TV’s, the list goes on-just better hurry-it’s almost here!
3.  4th of July/Independence Day-Get your service or business out somewhere, everyone’s in a good mood and there are tons of people everywhere-tie into Celebrations all over Hawaii including Schofield Barracks (60,000 people) Ala Moana Centers Fireworks(At the Mall or on the Beaches), Aloha Tower Fireworks, Possible Waikiki parade and Fireworks and Moanalua Bay Fireworks.  Everyone likes to wear Red White and Blue-no better time than now to design a Patriotic Shirt and give the proceeds to the MWR or similar entity.
July in General:
Disaster and Awareness Month
National July Belongs to Blueberries Month
National Horseradish Month
National Ice Cream Month:  Ice Cream Eating Contests, Design your own flavor contests, Create your own sundae on the web, bring it in and have them make it for you! one of kind Custom made just for you.  One of the hottest trends in the last couple of years is custom-one of a kind.  I bet you’d sell a ton of Sundaes. BTW:  National Ice Cream Day is July 18th
National Hot Dog Month:  Nathan’s does their big Hot Dog Eating Contest on July 4th-Let them do it, they do it the best and you don’t want to get sued for someone choking. Be really careful with something like this.  Ice Cream is one thing, but Hot Dogs are a totally different Animal.
Family Reunion Month-what a perfect excuse to do a hotel promotion or big ol’ trip to Vegas giveaway
July30-31:  21st Annual KCCN FM100 Birthday Bash!  Call or email me if you’d like to be a sponsor of this awesome event – this year at a new venue for us in Kaka’ako. kccnfm100.com
*July 3rd is Stay out of the Sun Day.. all i can say to that silly day is Good Luck! July 1-4 are gonna be one big party this year, both Day and Night.
Some Birthdays this Month include: (just so you can impress your friends with dates and ages of some Celebs)
July 1:  Pamela Anderson turns 44 and Dan Aykroyd Turns 59.
July 9:  OJ Simpson is 64 and Fred Savage from Wonder Years is 35
July 10:  Jessica Simpson is over 30 coming in today at 31.
July 12:  Kristi Yamaguchi is the Big Ol’ 4-O
July 15:  Willie Aames turns 51
July 16:  Phoebe Cates will be 48
July 17:  Disneyland will be 56 this year
July 22:  Albert Brooks, Danny Glover, and Dan Henley all turn 64 on this day.
Cool.  That’s about it for now, I have a meeting to prepare for coming up in about 20 minutes.  I need to prepare my agenda so that we don’t miss anything. Gotta Cover all the bases today.
Until Next Time-Enjoy the pictures of the Flowers and the Waikiki Aquarium and feel free to respond anytime to anything you may see on these posts.  And if you need an idea for anything..Hit me up here, by email:  Alohabros@gmail.com   or   Facebook Scott  Mackenzie in Hawaii  or call 275-1106 or  twitter:  @Scott Mackenzie3