When I opened up my latest New York magazine I bumped into a few ads for the Inventing Anna Netflix series. They were all good. Nice headlines touting how much money she spent at a hotel or on dinner. Then to my surprise, I landed on the ad That gave me her credit card.
It’s not a cheap flimsy card. It’s made of the hard plastic just like the real thing. Even has a chip image, secret code and to top it off her SIGNATURE!!
I would compare it to getting the McLovin HAWAII drivers license, when it used to come on the real life DVD.
Marketing Genius. Immediately I put the card on my Facebook post, then made a fun story on IG using music from the movie (Google Me). And now I’m writing this blog post. So just from my end many extra impressions of FREE advertising. One of my followers even said they’d go watch the series after reading my post.
If you can’t read the fine print it says: This card is no longer the property of Anna Delvey. Use of this card by anyone other than the issuer is strongly encouraged.
Very well done magazine ad. I carry my card in my wallet. Will be fun to try and use it at the next dinner I go to. If you haven’t seen Inventing Anna yet, it’s a really fun show, over the top dramatics and awesome music that matches the show spot on!
The series is on Netflix. If you saw the show what did you think of it? What do you think of the marketing campaign with the free credit card? Let us know in the comments section
Advertising In Hawaii 