Check out the picture above. It came across the midst of the usual 200+ emails on a Monday Morning. And not even sure who sent it. But it sure is effective and look how simple it is to create.
3 words below the counter: ALWAYS ORDER TWO. I’ve never been to this establishment-Burgers Never Say Die in L.A. or as their insta simplifies their name to BNSD. But if I do go here, I already know, I’m ordering TWO!
Subliminal or in your face, it doesn’t really matter, this is effective. Without doing much investigating reporting, I bet these 3 words work and sell a lot of extra burgers.
In the 90’s the Buzzword in advertising and marketing was the KISS principle. Keep It Super Simple. Keep it Simply Simple or the most used version, Keep It Simple…Stupid. There’s no better way to exemplify the power of this principle than ALWAYS ORDER TWO.
Have a nice rest of your day or night.
The Social Swipe for Charity
Swipe a slice of bread with your credit card and instantly donate $ to people in need. Swipe the ropes on wrists, immediately give to the disadvantaged. This interactive billboard is entitled the Social Swipe. It’s a dual screen electronic billboard that has a credit card reader in the middle. As your card runs through the slot, the video syncs and slices a piece of bread or cuts off the ropes on wrists.
The Social Swipe is produced by the relief organization-Misereor, with help from stripe.com, a mobile payment provider. Each swipe on the animated billboard delivers an instant 2Euro donation to those in need. It’s an extremely engaging interactive and fun way to donate.
When donators receive their CC statements, it gives the user the option to turn the one-time donation into a monthly one. Increasing the funds to further fight against poverty and injustice in Latin America, Africa, and Asia. These billboards are presently located in various International Airports.
Check out the video below and see how fun it can be to donate. Or if you see one of these around the world, give it a swipe for me and let us know if it’s as fun as it looks!
What else could we do with this or something similar?
- Swipe your card to slice a piece of juicy steak. Increase sales for Omaha Steaks.
- Cut through some carrots. Join the Fruit and Veggie gift box of the month club. Portions of the proceeds go to the Food Bank and you get the healthy foods each month.
- Slice quick and fast on the coconut, add some sound as it cracks open. Gives you a case of Coconut milk and another case sent to those in need.
- Push your card through the middle of the billboard, swipe it on the moving arrow with numbers on it. Whichever number you get. Take it to the Department store and get 10, 20 or even 50% off your next purchase.
- Have all sorts of hamburgers, fries, shakes, etc floating around the screen. Swipe at the correct moment to receive a coupon good for your favorite fast food treat.
- Chop up some noisy notes to purchase more credits on your Amazon or iTunes account, right before you jump on the plane.
- Easy one: Change all those self serve Walmart swipers to something fun like this and more people would use them. And would enjoy the sometimes very confusing and frustrating self-check-out activity.
- Have water in the background, float your card through the fish and coral to donate to local fishery’s and aquariums. Like fishing for funds.
- Put some kiosks at the beach. Swipe your card, instantly donate to skin cancer centers and just as fast receive a sample size of SPF 60, when the transaction is complete.
- Use it as fun ATM. Each day you slice through a fortune cookie. Everyday, the cookie cracks open and gives you a brand new fortune. The bank also earns a fortune from the many increased transactions.
The ideas and usages are endless. What would/could you do with this technology. Let me know in the comments section.
My favorite Marketing Video on Thursday March 19, 2015
Be Amazed by the Victoria’s Secret and Zara Stories.
On June 16th one of my favorite E-Newsletters Springwise LMK that “Tours by I Pad” are available now at the “Eiffel Tower”. How Cool is that? You just stop by the store on the Eiffel Tower’s Second Floor and for 7EUR per hour pick up your pre-loaded iPad complete with the official multilingual Eiffel Tower Guide, a historical look at the Eiffel Tower and its biggest milestones, along with a 360% panoramic view of Paris, highlighting the coolest things the city of lights, wine, street crepes, Le finale de la Tour De France and a pretty happening city for art has to offer! For more information on this clever marketing tool click here.
With this addition to the Eiffel Tower’s forward thinking, what else has people done with and what else can we do with the Ipad to make a customers experience escalated, thus increasing your sales and street talk within the city, state or world! Here’s just a few I’ve been thinking about today:
Have hip, happening dressed slick-looking check in clerks all around the lobby which actually isn’t even a lobby but a big party room with cocktails and free finger foods. these Hip and happening clerks would check you in and out on the fly-no need for lines or cash registers. Your key card would automatically generate via another high-tech gadget hooked up wirelessly to the hip and happening clerks pocket. And you’re good to go!
In Room Pads-Probably secured down or not-you could always offer to sell the slightly used Ipads to the guests when they leave or when they have too many drinks at the pool. anyways these would be in your room awaiting your arrival, meaning you no longer need to lug your macbook pro through the air port stuck amongst your shoes. Most everything you need will be on the in room Pad provided.
iPads provided at the front desk, this is the most obvious and easiest. have them pre loaded with “insider tips” on what to do around town. Include your hotels own insider tips with discounts from your concierge’s favorite Hot spots. Include the I pad deal of the day for hotel services such as two for one massages or free breakfasts on the tweet up deck.
MOVIE THEATRES- This is my favorite idea of the day. Even if you just did it once a month – “Oh what fun it would be!” Give everyone in the theatre their own iPad prior to the movie, let them use them throughout, tweeting with each other on what they like and don’t like about the movie. Good way to meet some new friends, maybe make a few enemies-might want to hire a security guard or two, and awesome way to get tons of good and probably some bad publicity on your movie that is showing at said theatre. Actually, this would be cool for movie studios to do when they preview a movie prior to it going out to the public-would be a lot more fun then the usual post premiere questionnaire or boring interview questions they ask you to answer. Of course at the end of either of these movie events, you would return your iPad to the theatre, but only after getting a few phone numbers from the cool people you met at the movie.
TRADE SHOWS-Why oh Why do we still use pieces of paper and pens that don’t work and pencils that barely write to get our trade show leads. When you do your next trade show and have an enter to win, do it on an iPad, much more fun for the attendee and I bet you get a lot more people to “opt in” for your permission marketing emails/newsletters/future contests.
THE GAP or SIMILIAR CLOTHES STORE-When I grew up my mom never let me buy any clothes without trying them on. And when my daughter grew up she also could not buy any clothes unless she tried them on. Me, I always liked trying thing on because I like to shop, although my daughter totally dislikes trying things on. Thus, have customer service agents in the store with iPads, someone like my daughter likes something. The agent comes over takes her picture, then shows her what all the thing she likes look like on her. Then she can either buy them all or as I would do, I would then, just try on the things that look good-just to make sure they fit. And for me at least, feel good to walk around in.
ADVERTISING IN HAWAII-(free plug..LOL) Give Pre loaded iPads to tourists as they arrive in Honolulu. HTA could have them filled with all the cool beaches, HOT clubs, tips on sun tanning etc with ads to support the complimentary iPads. Or the Fancy Boutiques like Chanel, Tiffany, Coach etc on Kalakaua could all hui together and give out iPads to select or upgraded passengers showing them all of the latest styles and of course..this is really important-offer them a special Limited Edition item or two that you can ONLY purchase with your special customized iPad given to you at the airport or at your upscale hotel.
Before I go tonight to twitter on my iPad:
Here’s a bit of iPad or as AdAge likes to call it-“Tablet” information, showing the growing trend of users:
From AdvertisingAge June 22, 2011: “Some 28 million US web users between 8 and 64 years old own or use tablets-12% of the US internet population in that age range-according to the study from the Online Publishers Association and Frank N Magid Associates.
And their ranks will grow to 54 million! 23% of the US internet population from 8-64, by earl next year, the study found.” That is 12% this year to 23% next year!
On average, those who have downloaded apps on tablets have spent $53 on apps in the last year. 93% of tablet users have ever downloaded apps. 26% of all apps downloaded are paid. 46% of respondents said they found advertising within newspaper and magazine tablet apps relevant, unique and interesting, 43% of tablet users have a household income above $50,000, and tablet users skew male-60% and are mostly 18-34 years old(48%). Here’s a picture of a fun street sign I took in Brussels, Belgium-not exactly Paris, but pretty close! Scott.email@example.com
Well, you are already here reading this, thus it doesn’t make much sense that the QR code is here. But what I wanted to let you know is how I achieved getting my QR code. All I did was asked my Web Master “How can I get this on to my blog”. Here is what he told me to do if you would like your QR code on your Blog.
1. Go to “how to get a QR code on Google” and then click on QRCode.kaywa.com
2. Type in your web address
3. Click on the code not the picture of the code and press: Control A (All) then control C (Copy)
4. Open up your blog and here is the tricky part-Don’t go to visual, switch over to HTML, then press Control V (Paste) and then go to Visual and you will see it.
5. Lesson learned-Its much easier to ask someone who knows more about something then you do. Before this all I had on here was a bunch of crazy HTML code in pink. And I spent about half an hour to do that! Once I asked how to do this it took less than 4 minutes!! Thanks To Robz Y for the Help on getting this QR code on to my blog. Yeah!!!
I had the pleasure to see Social Media Guru Dan Zelikman talk a couple of weeks ago at the Hawaii Chamber of Commerce Event. It was at Dan’s first Social Media Seminar that I first heard of Foursquare, now 12 badges later, i had the chance to hear what’s new in Social Media. This was a Seminar for Small Business’ in Hawaii. Dan currently works at Civilbeat.com- Hawaii’s on-line only newspaper. and you can find him at
danzelikman.com Here are the Highlights:
Content is KING
Engagement is QUEEN
You need BOTH to make things work well
Dont do one way conversations, make sure you engage your audience in a two-way communication
Context-Stay Relevent and Human
Brand Voice and Consistency are key
Variety is good
Listen first, then share.
Social Media is a marketing Tool not a Miracle..but it’s a great Marketing Tool
Here are some helpful areas that Dan Recommends for starters:
wefollow.com – Type in something that interests you and follow and watch them and see how they do it. Then take tips from them and do your own.
And to keep you up to date on Current Social Media Trends check out:
I’d also Add a few things like Twitpic-makes it real easy to upload pictures to your twitter account for free and I really enjoy I web on the mac for making personal websites really easy and fun to do! There’s No need to know HTML.
Have a nice Memorial Day Weekend!! @scottmackenzie3 on Twitter