Tag: Marketing

Do you know Do you know..

It’s Gotta Be the Shoes!

You’ll probably be seeing a shorter version of this video all over the place in the next coming days/weeks. (May/June 2022) The release of the Nike 50th Anniversary campaign coincides with the NBA Play-Offs.

Spike Lee/Mars Blackmon shows us all the OG Nike athletes Like Jordan, Barkley and Bo and Indigo Hubbard-Salk/Zimmie goes over the latest NS athletes like Ja Morant, Luka and Sabrina the Point Guard Queen. They quantify all of their eras athletes during a chess match..But at the end, they both agree..It’s Gotta Be the Shoes! (Classic)

It’s lots of fun to watch the OG footage along with the latest Nike Athletes. Who is your favorite star?

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Coke Starlight lands on May 2nd

Coca-Cola Starlight

Coca-Cola’s been hitting the metaverse lately with their Byte Cola. Next up is the IRL Coca-Cola Starlight. Coke is attempting to keep the taste a mystery. They say “It’s as Mysterious as the Cosmos“, pretty cryptic eh?

Listed below are a couple of hints as we get ready for the Starlight release on Monday May 2nd. The internet is a blaze of bits of information, Almost like a limited AJ1 release.

From Eater: Astronomers discovered a dust cloud in the Milky Way made up of ethyl formate, the same chemical that gives raspberries their flavor and it smells like Rum. I never knew their was a p in the word Raspberries.

From Coca-Cola: A cola like beverage meant to evoke the feeling of a journey to space.

And my favorite:

From The Food Network: A reddish-hued beverage, tasting like fruity yet minty cotton candy with a hint of vanilla. Say what? Hahaha

A reddish-hued beverage, tasting like fruity yet minty cotton candy with a hint of vanilla

What have you heard of the new Starlight beverage? Will you try it? Is it buzzing around your real world or metaverse? Let us know in the comments.

I Have Anna Delvey’s Credit Card

Front of Card

When I opened up my latest New York magazine I bumped into a few ads for the Inventing Anna Netflix series. They were all good. Nice headlines touting how much money she spent at a hotel or on dinner. Then to my surprise, I landed on the ad That gave me her credit card.

It’s not a cheap flimsy card. It’s made of the hard plastic just like the real thing. Even has a chip image, secret code and to top it off her SIGNATURE!!

I would compare it to getting the McLovin HAWAII drivers license, when it used to come on the real life DVD.

Marketing Genius. Immediately I put the card on my Facebook post, then made a fun story on IG using music from the movie (Google Me). And now I’m writing this blog post. So just from my end many extra impressions of FREE advertising. One of my followers even said they’d go watch the series after reading my post.

If you can’t read the fine print it says: This card is no longer the property of Anna Delvey. Use of this card by anyone other than the issuer is strongly encouraged.

Very well done magazine ad. I carry my card in my wallet. Will be fun to try and use it at the next dinner I go to. If you haven’t seen Inventing Anna yet, it’s a really fun show, over the top dramatics and awesome music that matches the show spot on!

The series is on Netflix. If you saw the show what did you think of it? What do you think of the marketing campaign with the free credit card? Let us know in the comments section

Back of the card with Signature!

Do this Now

Photo by Sora Shimazaki on Pexels.com

You’re not Selling unless You’re Closing. You’re not Closing if you’re not doing a proposal. You’re not Doing a Proposal, if You’re not asking for your Clients Needs. If You’re not asking Your Clients needs You’re not Presenting your Proposal.

SEL-CLOSE-PROPOSE-CNA-CREATIVE-MEETING-PROSPECT

Pick a WORD above and do it NOW. (S.Mackenzie 1/22/22)

If you want a Free Radio Commercial or some Free ideas for your business or service, email me at NOW

Photo by Thirdman on Pexels.com

Email tips for August 2021

Photo by Ivan Samkov on Pexels.com

5 Tips for 2021

1. Change the Subject Line: Whether it’s business or personal email. I always change my subject line before sending an email. It’s simple, easy and one of the most effective ways to communicate better. Erase the whole subject line and replace it with a more up to date subject line. Or just erase a word or 2 and replace it with “update”. This simple step will help your communication tremendously. Who wants to see an email trail with last weeks subject line? No one. It makes zero sense when it’s so simple to change the subject line.

Take responsibility and be the person to change the subject line. Many don’t, do it and see how much easier it is to communicate with someone. Who wants to see Lunch on Friday? When lunch was last week and this week, you’re already doing the project for your customer. Changing the subject line may feel like it’s taking time out of your day. It’s not, it’s helping you and others communicate better, easier and less confused.

2. Don’t put the Content of the email in your subject line: Some people I work with ask me to do something with the first portion of the to-do info in the subject line and the 2nd part in the body of the email. I’m like you and don’t always see the subject or my email program doesn’t show it to me every time. So I reply to what is in the body of the email and not to what is in the subject line. It’s not saving you or the other person time by using the subject line with info that goes in the body of the email. It’s actually using up more of your time because it can confuse people.

3. Respond + Acknowledge each other: Even if its a quick Thank You, Got it or a more lengthy response. People need to feel that their actions and input are valued. Don’t leave them hanging. If someone helps you do something at your work. Acknowledge it with a response. It can be two words or two sentences. But it needs to be something. They went through the effort to help you. You can make the effort to acknowledge it.

4. Start with their Name/End with something Nice: Even if you’re in a hurry. Start your email by saying Hello with the persons first name. “A person’s name is to him or her the sweetest and most important sound in any language.” – Dale Carnegie. It’s the polite and right thing to do. Not saying Hi or mentioning someone by name at the beginning of an email, tends to give you a rushed/moving to quickly vibe. Even if you’re in a hurry, take time to acknowledge the recipient by their name. And end your email with something nice. Like Have a nice evening, Enjoy the rest of your day/week. Whatever makes sense. End your email with something positive, nice or both. And change it up. It won’t carry the same meaning or Umph! if you use the same ending every time.

5. Proof it before sending: Re-read your email before sending. Check for flow, spelling and grammar. Some of the newer spell check programs can tend to add words you didn’t need and automatically change spelling on words that don’t need changing. And if you’re forwarding an email, make sure you erase sensitive information. Unless it’s needed, I tend to erase all superfluous info to keep things clean and to the point.

Photo by Pixabay on Pexels.com

KISS Me Twice

AlwaysOrder2Image-AIH2020Looking for your clients Next Big Idea? Spending hours brainstorming, white-boarding, or scribbling notes on cocktail napkins! Your answer to their marketing dilemma might be, could be pretty SIMPLE.

Check out the picture above.  It came across the midst of the usual 200+ emails on a Monday Morning.  And not even sure who sent it. But it sure is effective and look how simple it is to create.

3 words below the counter:  ALWAYS ORDER TWO.  I’ve never been to this establishment-Burgers Never Say Die in L.A. or as their insta simplifies their name to BNSD.  But if I do go here, I already know, I’m ordering TWO!

Subliminal or in your face, it doesn’t  really matter, this is effective. Without doing much investigating reporting, I bet these 3 words work and sell a lot of extra burgers.

In the 90’s the Buzzword in advertising and marketing was the KISS principle.  Keep It Super Simple.  Keep it Simply Simple or the most used version, Keep It Simple…Stupid. There’s no better way to exemplify the power of this principle than ALWAYS ORDER TWO.

Have a nice rest of your day or night.

Amazing Interactive Billboard

The Social Swipe for Charity

Swipe a slice of bread with your credit card and instantly donate $ to people in need. Swipe the ropes on wrists, immediately give to the disadvantaged. This interactive billboard is entitled the Social Swipe. It’s a dual screen electronic billboard that has a credit card reader in the middle. As your card runs through the slot, the video syncs and slices a piece of bread or cuts off the ropes on wrists.

The Social Swipe is produced by the relief organization-Misereor, with help from stripe.com, a mobile payment provider. Each swipe on the animated billboard delivers an instant 2Euro donation to those in need. It’s an extremely engaging interactive and fun way to donate.

When donators receive their CC statements, it gives the user the option to turn the one-time donation into a monthly one. Increasing the funds to further fight against poverty and injustice in Latin America, Africa, and Asia. These billboards are presently located in various International Airports.

Check out the video below and see how fun it can be to donate. Or if you see one of these around the world, give it a swipe for me and let us know if it’s as fun as it looks!


What else could we do with this or something similar?

  • Swipe your card to slice a piece of juicy steak. Increase sales for Omaha Steaks.
  • Cut through some carrots. Join the Fruit and Veggie gift box of the month club. Portions of the proceeds go to the Food Bank and you get the healthy foods each month.
  • Slice quick and fast on the coconut, add some sound as it cracks open. Gives you a case of Coconut milk and another case sent to those in need.
  • Push your card through the middle of the billboard, swipe it on the moving arrow with numbers on it. Whichever number you get. Take it to the Department store and get 10, 20 or even 50% off your next purchase.
  • Have all sorts of hamburgers, fries, shakes, etc floating around the screen. Swipe at the correct moment to receive a coupon good for your favorite fast food treat.
  • Chop up some noisy notes to purchase more credits on your Amazon or iTunes account, right before you jump on the plane.
  • Easy one:  Change all those self serve Walmart swipers to something fun like this and more people would use them. And would enjoy the sometimes very confusing and frustrating self-check-out activity.
  • Have water in the background, float your card through the fish and coral to donate to local fishery’s and aquariums. Like fishing for funds.
  • Put some kiosks at the beach. Swipe your card, instantly donate to skin cancer centers and just as fast receive a sample size of SPF 60, when the transaction is complete.
  • Use it as fun ATM. Each day you slice through a fortune cookie. Everyday, the cookie cracks open and gives you a brand new fortune. The bank also earns a fortune from the many increased transactions.

The ideas and usages are endless. What would/could you do with this technology. Let me know in the comments section.

I Pads in Movie Theatres-Soon?

On June 16th one of my favorite E-Newsletters Springwise LMK that “Tours by I Pad” are available now at the “Eiffel Tower”.  How Cool is that?  You just stop by the store on the Eiffel Tower’s Second Floor and for 7EUR per hour pick up your pre-loaded iPad complete with the official multilingual Eiffel Tower Guide, a historical look at the Eiffel Tower and its biggest milestones, along with a 360% panoramic view of Paris, highlighting the coolest things the city of lights, wine, street crepes, Le finale de la Tour De France and a pretty happening city for art has to offer! For more information on this clever marketing tool click here.

With this addition to the Eiffel Tower’s forward thinking, what else has people done with and what else can we do with the Ipad to make a customers experience escalated, thus increasing your sales and street talk within the city, state or world!  Here’s just a few I’ve been thinking about today:

HOTELS

Have hip, happening dressed slick-looking check in clerks all around the lobby which actually isn’t even a lobby but a big party room with cocktails and free finger foods. these Hip and happening clerks would check you in and out on the fly-no need for lines or cash registers. Your key card would automatically generate via another high-tech gadget hooked up wirelessly to the hip and happening clerks pocket.  And you’re good to go!

In Room Pads-Probably secured down or not-you could always offer to sell the slightly used Ipads to the guests when they leave or when they have too many drinks at the pool.  anyways these would be in  your room awaiting your arrival, meaning you no longer need to lug your macbook pro through the air port stuck amongst your shoes.  Most everything you need will be on the in room Pad provided.

iPads provided at the front desk, this is the most obvious and easiest. have them pre loaded with “insider tips” on what to do around town. Include your hotels own insider tips with discounts from your concierge’s favorite Hot spots. Include the I pad deal of the day for hotel services such as two for one massages or free breakfasts on the tweet up deck.

MOVIE THEATRES- This is my favorite idea of the day.  Even if you just did it once a month – “Oh what fun it would be!”  Give everyone in the theatre their own iPad prior to the movie, let them use them throughout, tweeting with each other on what they like and don’t like about the movie.  Good way to meet some new friends, maybe make a few enemies-might want to hire a security guard or two, and awesome way to get tons of good and probably some bad publicity on your movie that is showing at said theatre.  Actually, this would be cool for movie studios to do when they preview a movie prior to it going out to the public-would be a lot more fun then the usual post premiere questionnaire or boring interview questions they ask you to answer.   Of course at the end of either of these movie events, you would return your iPad to the theatre, but only after getting a few phone numbers from the cool people you met at the movie.

TRADE SHOWS-Why oh Why do we still use pieces of paper and pens that don’t work and pencils that barely write to get our trade show leads.   When you do your next trade show and have an enter to win, do it on an iPad, much more fun for the attendee and I bet you get a lot more people to “opt in” for your permission marketing emails/newsletters/future contests.

THE GAP or SIMILIAR CLOTHES STORE-When I grew up my mom never let me buy any clothes without trying them on.  And when my daughter grew up she also could not buy any clothes unless she tried them on. Me, I always liked trying thing on because I like to shop, although my daughter totally dislikes trying things on.  Thus, have customer service agents in the store with iPads, someone like my daughter likes something. The agent comes over takes her picture, then shows her what all the thing she likes look like on her. Then she can either buy them all or as I would do, I would then, just try on the things that look good-just to make sure they fit. And for me at least, feel good to walk around in.

ADVERTISING IN HAWAII-(free plug..LOL) Give Pre loaded iPads to tourists as they arrive in Honolulu.  HTA could have them filled with all the cool beaches, HOT clubs, tips on  sun tanning etc with ads to support the complimentary iPads.  Or the Fancy Boutiques like Chanel, Tiffany, Coach etc on Kalakaua could all hui together and give out iPads to select or upgraded passengers showing them all of the latest styles and of course..this is really important-offer them a special Limited Edition item or two that you can ONLY purchase with your special customized iPad given to you at the airport or at your upscale hotel. 

Before I go tonight to twitter on my iPad:

Here’s a bit of iPad or as AdAge likes to call it-“Tablet” information, showing the growing trend of users:

From AdvertisingAge June 22, 2011:  “Some 28 million US web users between 8 and 64 years old own or use tablets-12% of the US internet population in that age range-according to the study from the Online Publishers Association and Frank N Magid Associates.

And their ranks will grow to 54 million!  23% of the US internet population from 8-64, by earl next year, the study found.”  That is 12% this year to 23% next year!

On average, those who have downloaded apps on tablets have spent $53 on apps in the last year.  93% of tablet users have ever downloaded apps.  26% of all apps downloaded are paid. 46% of respondents said they found advertising within newspaper and magazine tablet apps relevant, unique and interesting, 43% of tablet users have a household income above $50,000, and tablet users skew male-60% and are mostly 18-34 years old(48%).  Here’s a picture of a fun street sign I took in Brussels, Belgium-not exactly Paris, but pretty close!       Scott.mackenzie@coxradio.com 

Which Way to the Apple Store? S’il Vous Plait?
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