You’ll probably be seeing a shorter version of this video all over the place in the next coming days/weeks. (May/June 2022) The release of the Nike 50th Anniversary campaign coincides with the NBA Play-Offs.
Spike Lee/Mars Blackmon shows us all the OG Nike athletes Like Jordan, Barkley and Bo and Indigo Hubbard-Salk/Zimmie goes over the latest NS athletes like Ja Morant, Luka and Sabrina the Point Guard Queen. They quantify all of their eras athletes during a chess match..But at the end, they both agree..It’s Gotta Be the Shoes! (Classic)
It’s lots of fun to watch the OG footage along with the latest Nike Athletes. Who is your favorite star?
Just a couple of days after talking about the really nice videos on the web especially the 5BORO Skate Vid, I opened up my email today and Ad Age MediaWorks Had a pretty cool Story on The Bigger companies and their videos. I personally am not buying any new sneakers until the NBA season starts, but NIKE has come out with a pretty good way to TRY and help their sales without the NBA playing their games. It’s the video above, It is pretty good especially the people doing the “Pop a Shot” I would have included a bit more street ball if it was me, but overall pretty nice video and the slogan “Basketball Never Stops” sounds like it will help sell some kicks.
Then AdAge MediaWorks listed the top 10 bigger brands with the most views this week. Was interesting, I don’t seek videos like these out much, but I have seen the Hot Pockets video and I wrote about the Carlesberg video on this blog on October 29th, thinking it was A REALLY GOOD VIDEO and thought it was also a Burlbling underground video. But lo and behold it’s in the TOP 10 this week. Bet they are for sure selling some beer from it!
For quick view access for all ten videos click here
Here’s the listing:
NIKE Basketball Never Stops
APPLE Introducing iPhone 4s
YOUTUBE/LENOVO Spacelab what will you do
HOT POCKETS Teens in the Wild (I saw this somewhere this week-I wasnt the target audience that’s for sure)
FIAT Life is best when Driven
DERMABLEND Go Beyond the Cover- (This Vid is quite amazing!)
MICROSOFT Productivity Future Vision 2011
EVIAN Live Young (My Favorite bottled Water-For some reason it tastes the cleanist-maybe it’s the advertising?)
GOOGLE The Web is what You Make It
CARLSBERG-That Calls for a Carlsberg (One of the best on-line vids I’ve ever seen)
Nike’s Better World Campaign uses the new HTML5 to create an interesting scrolling story board microsite, It’s ok, but I really enjoy the video made from 100% recycled advertising. Basically, some of the best Nike clips with a new voiceover. The clips move quick and flow well together, I particularly like the DJ’s in the beginning with the bright green shoes and Bright orange speakers. The video also tells and sends a great message. But where’s Mike? I didn’t see him, did you? Lebron, Kobe and Carmello and their muppet cohort’s are all there, so is Ronaldo and other big stars and up and comers. But couldn’t find Mike, it’s a great 2 minutes of action, take a look-see and LMK if you see Jordan? I personally couldn’t find him anywhere and if you want to recycle your NIKE ads, you better have Jordan in there-Those were some of the best ads ever made! And I am a bit biased, he’s my favorite player of all time!
Have a nice Weekend! I’ll be headed to Seattle next week, so I will give some reports from Pikes Place-the Marketplace with the “happiest employees on the Planet” so says the motivational “FISH” video. I’ll check it out and let you know what I think about it. Although, I don’t think I’ll be buying any fish-no place to cook it up in the hotel. Hit me up if you have any suggestions on what I should do and where I should go.