QR Codes vs Blippar

Well, a few weeks ago I was thinking what would be a great way to make a QR code look cooler? Mobi has some that are colorful, Macy’s put a Star around theirs, But these guys at Blippar have taken the concept to a whole new level. I received this tip from springwise.com then went to Google-Ize the word blippar and I found us this awesome video.

The video has some slow portions, but I’d advise staying patient through it until you at least see the Omega watch portion. What happens here is he puts the phone on a print ad for Omega and within seconds the man in the video has placed 3 or 4 different Omega watches on to his own wrist! Not real watches, but virtual watches and they do look like they are on his wrist. Blippar is Pretty happening. Congrats on the cool concept to all the folks who work over at blippar. I can’t wait until you get Nike as a client and I can wear all the Jordans I could ever imagine! I wont have to buy another pair of shoes ever again. I’ll be able to virtually wear whatever I want-whenever I want. Too cool!


QR Code Cuts

QR Code Hair Cuts

QR Codes have to be the most fun thing I like to write about this year.  We started off on how easy they are to make, then how to capture them, then many an article on various ways marketers are getting them out to the public.  This Has to be one of the coolest ways yet and it’s sure going to garner a lot of free publicity.

What they have done is hired Wayne Rooney’s hair stylest-Daniel Johnson to cut QR codes directly into the heads of the Bromley FC players.  I’m sure these take a long time to do and you would need a really good stylist to do it right due to the preciseness of a QR code.  By the looks of the video, seems like Daniel Johnson has achieved this.  The QR codes are cut into the player’s heads and the fans are supposed to capture the codes with their QR code Readers and Scanners, which will then take them directly to the Betfair Mobile Site.  I love the idea and the heads look pretty rad, it will be great for publicity, just not sure how many people will be able to scan a running Footballer’s head when he’s trying to score a goal or defend the opposing players. Thanks to Trendhunter.com for the tip.  Check out the Video below, it shows one of the players getting the Betfair QR code cut into his scalp. Pretty Amazing!

*The Bromley FC Footballers will sport these new QR Code Haicuts this Saturday when they take on the Leyton Orient Team. 

QR Codes Go Up in Smoke!

Even though QR (Quick Read) codes have been around for a while, this is the year that I’ve personally really enjoyed them.  It started at Christmas When my friend Charles gave me a New York Times and it had a HUGE really colorful QR code on it and I sat at lunch trying to take a picture of it, which of course did not work.  From a Blog earlier, I mentioned that you would need a QR Code reader or scanner on your iPhone to get it to work. Since December, I have made QR code business cards, stuck QR Code Stickers up all over the world and made QR codes for many friends including Non Stop Travel, Power 104.3, and Oceanic Cable. 

Now, check out this video, I know it’s in Croatian, but even in Croatian it shows you how simple and easy it is to use a QR Code.  And as I’ve been studying the usage of QR codes in Advertising, I noticed that many take the customer to a website, which is cool and all. That’s what most of my QR codes do, but as we continue to use them, I love all of the really awesome things we can do with them!

For example this QR code is on the back of a Ronhill cigarette package and it takes you to a regional mobile website that gives the smoker current locations of where smoking is allowed.  And similar to Foursquare-users can also update the list of places themselves.  Thanks to Springwise.com for the tip and for more information on TDR click here.

On the subject of cool things to do with QR codes.  Feel free to use any of these ideas or use them as a springboard to your own QR code Fun,  Advertising, and Marketing!  (These arent real or if they are it’s a total coincidence because I just made them all up today 9/15/11)

1. Red Bull/Energy Drink/Soda Company:  The QR code could click to a site that shows all the cool places Red Bull events are being held this year and you’d be entered to win VIP access. Or even more fun, the QR code would lead you to Travis Pastrana’s backyard-where he could teach us some new tricks on Moto X or Subaru. 

2.Clearthesmoke.org/Lung Association: Since we did an article on cool things you can do with smoking, I figured I’d better add in some PSA type info on quiting smoking.    So,  instead of taking you their websites homepage, the QR code can take you to an entry form to enter the “Quit Smoking Today” art contest.  Here you would upload your art and then the next time you scan the QR code it would take you to the Clear the Smoke dot org Art Gallery where you could see all of the great works of art and vote on your favorites. Winner received a smoking HOT trip to the Bahamas.

3.  Broke2.com/Clothing Company:  Click on the QR code and it takes you to a fun interactive video game where you get to dress up Celebrities in some fun destination appropriate clothes to go on a road trip race all over the world. Changing clothes as you go to each destination. Racing against all sorts of people all around the world.  Fun to do, fun to race and fun to meet new people from around the World. You could get badges, points or money coupons each time you get to a new country and use them to purchase a special limited edition line of clothing designed for the game. 

4.  G-Shock/Watches in general:  Put the QR code underneath the crown or on the band. Wearers of the brand get the exclusive code to be in the VIP Watch Club.  Along with the usual cool VIP things brands like to give you. This Club would check the time and show you a video of the coolest thing happening at that moment in time.  Like an all night party in Ibiza, backstage at Fashion Week, a sneak peek at a celebrity partying in Maui, behind the scenes at a Victoria Secret’s Fashion show, on the set of Hawaii Five-0, Carnivale in Rio, St. Pats Day in Dublin etc. Whatever, wherever is HOT at this TIME, they will take you there!

Oh-What fun to be had with QR codes and just think I couldn’t even download one of these things 8 months ago. The World sure is moving fast!  Best way to get a hold of me this week and weekend is by text at 808 479-9928. Cheers and Aloha! SM

QR Code Fun

A few days ago, we chatted about getting your own QR Code. Since then, I’ve been having tons of fun with my code. 

Tip on the QR Code reader: Use QR Scanner.

Two of us at work both tried the App for “QR code for I phone” and it didn’t work for either of us.  So we asked around and found out that at least out here in Hawaii, people are having success with “QR Scanner”.  We both downloaded it, me being so silly, I tried to point the picture part of my phone on it to get it to work..LOL.. of course that didn’t work. Then I pretended like I was taking a picture of the code and Voila! it made a cool vibration then took me directly to advertisinginhawaii.com   We went on to make a few more codes at QR Code.kaywa.com  and took pictures of them. The cool thing here is the App remembers the sites, so now All I do is go to my QR Scanner and point my finger at the name of the website and Bam! it takes me to my favorite websites that I have QR codes for.

Promoting my Code:

Well for me, I learned years ago back in H.S that the best way to learn something is by doing it.  I can still remember when the teacher asked us “What is the best way to learn math?” and  I responded “to just do it” So, me being all excited about my new QR code, I didn’t wait around or think up some master marketing plan to promote it.  I copied 30 of the codes on to plain white paper, then went and put them up everywhere.  I taped them to all my notebooks, put them on doors around work, then went *guerilla and slapped them up all around Chinatown, after that I put a few on my car, then in the lobby of where I live, and of course on the walls of my own condo.  This was fun for me to do because I was so excited about how these codes work.  It still amazes me how the crazy looking black and white marks take you directly to where you wan to go.  *Note: Guerrill in Chinatown, probably not the most legal way to advertise in Hawaii, but lots of fun and I’ll clean them up after the weekend is over. I walk the same way to my car practically everyday.

A few upgrades on promoting this way:                                                                                   

I’d spend a bit more time and laminate them or turn them into stickers.  But like my math teacher and I agreed, the best way to learn something is by doing it.  Weather it’s starting a blog, making a new website, starting to tweet, etc my recommendation is-dont sit around and wait until things work or the world is perfect-just go out and do it.  Especially if you can do it for free!

Marketing your QR Code in a more proper manner:

Aaah to funny, I’ve been doing marketing, advertising and promotions way to long to leave you hanging with “just go out and put pieces of paper up around your work, neighborhoods and homes”.  Whenever I need an advertising specialty item or as we used to call them back in the 90’s-Tsotkes(chotskies)-*I’m glad we don’t call them that anymore, was way to hard to remember the word and way, way too hard to spell it.  I go to my favorite provider-Judy Goo at D&J Specialties and ask her what’s hot and happening and in this case Square.

Judy recommended: Key Chains or as they say in the specialty advertising industry-Key Tags.  These will fit your QR code on one side and a fun sentence on the other. And they are pretty inexpensive.  Shoot Judy an email at:  judyg@djspec.com and she’ll take good care of you.

Judy’s “engaging”(Note: engaging or engagement-probably the hottest word of 2011)  sales reps recommended these items:

From Chantel:         chantel@djspec.com:

Luggage Tags-When you travel, good way to meet friends and nice way for them to remember you.

Mints/Gum-Convenient, small, easy to access.

Bottle Opener Key chains-for those who wine and dine with their clients

Golf Items-Such a perfect match-business and Golf.

From Mike Tom:         Mike@djspec.com 

T shirts-what a fun conversation starter!

Screen Cleaners-Reusable, inexpensive and “fun” like stickers

Adhesive notepads, scratch pads

Business cards/flyers and print Ads 

At least a year ago I spotted this on trendhunter.com and loved it even though at the time I didn’t quite know what a QR code even was:

P8tch.com– Rad looking Patches with Mysterious commando designs on top with your QR code on the bottom.  Even a year ago, I almost ordered a few of these, even though I didn’t know what the codes were used for, the patches just looked so HOT!

Have fun promoting your new or old QR code-Have a Great Weekend!

How to get your own QR Code and how to move it places


Well, you are already here reading this, thus it doesn’t make much sense that the QR code is here.  But what I wanted to let you know is how I achieved getting my QR code.  All I did was asked my Web Master “How can I get this on to my blog”.  Here is what he told me to do  if you would like your QR code on your Blog.

1.  Go to “how to get a QR code on Google”  and then click on QRCode.kaywa.com

2. Type in your web address

3. Click on the code not the picture of the code and press:  Control A (All) then control C (Copy)

4.  Open up your blog and here is the tricky part-Don’t go to visual, switch over to HTML, then press Control V (Paste) and then go to Visual and you will see it. 

5. Lesson learned-Its much easier to ask someone who knows more about something then you do.  Before this all I had on here was a bunch of crazy HTML code in pink.  And I spent about half an hour to do that! Once I asked how to do this it took less than 4 minutes!!  Thanks To Robz Y for the Help on getting this QR code on to my blog.  Yeah!!!