Action, Results and interview with Marilyn Cariaga from Ark Marketing


As you can tell somedays I like to write about advertising in Hawaii and other days just advertising and hot tips and trends pertaining to advertising, promotions and marketing around the world. We’ll today, we start our “once every couple of weeks or so Interviews”  And for now at least, these will be people working in the advertising, marketing and promotion areas who are doing business in Hawaii or just living in Hawaii doing business all around the world via the net. Today, We interview the President of Ark Marketing Group-Marilyn Cariaga:

 Questions and Answers for the interview with the Ark Marketing Group for:

Tell us a little about the ark marketing group?

Ark Marketing Group is based in Hawaii.  We provide services in all aspects of advertising, marketing, and community relations.  Our primary goal is to lead clients to success by applying the win, win, win concept incorporated with the values of Aloha.

 Who have been and who are some of your clients?

To name a few.  Shiseido Cosmetics America based out of New York have used our services for commercial productions that were used locally and nationally.  Couture Jewellers-Roberto Coin is a company that uses our graphic and communication services. NALU Studies a non-profit organization commissioned our branding services.

Can you tell us about some of your Success stories that you would like to share with our audience?

We have Many.  One that I would like to particular highlight was  “Complete Our Streets: Waialae Avenue rally and media implementation” was succeeded in less than a week.  Media coverage reached major local televisions and newspapers. It encompassed a small team to work hard and cooperatively to ensure the outcome of success.

 How did you come up with the name-Ark?

The acronym represents Action, Results, and Knowledge.  It’s a repetitive process necessary to ensure success in any endeavor.

How do you think the present economy is doing in Hawaii?

Businesses are looking for new inexpensive ways to market versus traditional style marketing. The primary interest continues to focus on increased profits with minimal investments. 

I’ve seen your you tube channel, tell us a bit about what you are trying to achieve on there?..Is is working?

It absolutely works.  Burgado Fine Woods benefited in a huge way.  Although reluctant at first, they now understand the power of communicating their services.  They were able to receive immediate financial results, increased foot traffic and phone calls.

This is a great way for positive messaging.  It’s in its infancy and will cover stories on communities, individuals and companies.  Its primary purpose is a newsworthy mini-documentary communicating its mission, impact and positive contribution it offers to individuals, companies and communities. You can find Marilyn on you tube here.

What are your thoughts on Newer media like Facebook, Linked In, You tube and twitter? 

Necessary. This is by far the most effective way to inform your clients, colleagues, and family instantly.  It’s a great tool for building customer loyalty. However, the information displayed must be strategic.  Otherwise, a company or individual will come across as using every opportunity to sell and or reduce their positioning/brand image. If not used wisely, it can damage their reputation and business.

 And your thoughts on traditional media like TV, Radio, newspapers, Magazines and Billboards?

Traditional media is important for companies who are looking to establish long-term success.  Its ability to create top of mind awareness, reach and impact continues to be valuable for existing clients and to gain new clientele.

 Where do you see ark marketing in 5 years?                                                                                                                            

Serving local, nationwide clients and having an impact globally. Another component for Ark Marketing Group is to be visible in the Hawaiian Islands by leading and establishing standards that pursue excellence.

What is your favorite restaurant on Oahu?                                                                                                                                                I Enjoy Japanese cuisine.

If you were a tourist coming to Hawaii, name the top 3-5 places you would recommend and why? (any island)               If you enjoy nature, my recommendation would be to visit the island of Hawaii.  Particularly, Kilauea Volcano, Waipio Valley and Kona.  The beauty and different terrains are simply magnificent and you’ll find yourself in awe.  Waikiki on the island of Oahu is a great place to experience sand, surf and shopping.  Pursue the meaning of “living aloha” the Hawaiian way.

 What would you recommend someone to do if they were planning a career in sales, advertising and marketing?         To seriously think about their level of commitment.  In this field, its essential to constantly observe, network and understand the dynamics of being successful.  It’s a great career for someone who is creative and has a lot of positive, think big, energy.

What is your favorite part about Marketing?

Seeing an idea become a reality and succeed in its purpose of implementation. Dreams come true.

 Any thoughts on the future in the economy, marketing, the world in general?

Our Hawaii State, will be hosting the 2011 Asia Pacific Economic Cooperation (APEC) on Oahu.  This is an opportunity that literally will not come by for another 21-24 years.  Members of the community are ensuring the success of this conference.  Our intentions are to have Hawaii be considered as a place for discovery, connections and quality of life. As an APEC trainer for over 1200 volunteers it’s an amazing opportunity to participate and contribute back into the community.

Thank You Marilyn for being our first interviewees on  Advertising in Hawaii Dot Com.  Best wishes on your future with the Ark Marketing Group.  If you’d like to contact Marilyn or the Ark Marketing Group click here or remember to check her out on YouTube.  Have a Great rest of the week and if you’re going to the KCCN FM100 Birthday Bash this weekend, stop by and say “Aloha” text or call me when you’re there at (808) 479 – 9928  
Marilyn M. Cariaga | ark marketing group | believe & succeed  
350 Ward Avenue Suite 106-215 | Honolulu, HI  96814 | 808.265.6906

Hey-Watcha’ Doing on Facebook at Work?

Today’s information comes from a message I received on Facebook earlier today from a friend of mine named Charles.  He asked “why was I on Facebook” instead of out selling.  I know he asked Jokingly-but there are many out there who still think that it is inappropriate to be on Facebook at work. Which leads me to today’s subject which is:  “Know How your clients communicate best and what’s the best way to reach them quickly?”

14 months ago, I tried to reach a client of mine quickly-not to do advertising, but to offer her a quick, easy job, it was something I know she would want to hear about!  So, I emailed her, then I emailed her again, then a 3rd time I called and emailed her.  No response each time.  So, I had remembered her posting a lot on Facebook, thus I went there, said “Hi, What are you doing today?”  and within 2 minutes I received a response back and went on to give her the pertinent information for her to get some pretty easy $$ from a quick job.  After this, I went on to ask her why she hadn’t responded to any of my emails. She said she rarely if ever checks it. It’s just something she has in case she needs it to fill our forms or buy something on-line.  ME-I check email every half hour or so all day and night unless I’m in a meeting or in a class.  Was I shocked! but it woke me up to the fact that many out there use Facebook, Twitter, or Foursquare for their communication needs.

It took me almost a week to get in touch with her, but now knowing how to reach her quickly, I can get her to respond within minutes.  I take many daily brain notes on how my clients like to be contacted.   I can go on with examples all day..Here’s just a quick run down of my family, it just shows a quick unabated research project on the diversity of communicating in June 2011. Hey, the way things are moving so fast, in a month or two this could all be way out of date!

Sister:  Doesnt ever answer the phone and if she does you need to listen to 2-3 minutes of some stupid pop song before she answers.  Doesnt respond to Email either.  Does Respond to Texting-Quickly and immediately.   Just reads Facebook, never posts, but does change her picture pretty often.

Stepsister:  Email.  I never see her posts on facebook..ever.

Dad:  Never ever answers the cell phone-but does return calls pretty quickly.  Gets confused between the difference between texts and the emails. Thus, Texting is best. Is on Facebook, but doesn’t understand why “all these people want to be his friend”  thus he never says yes to them unless they are really good friends or family members.

Mom:  Phone.  Yea!  I still like to talk on the phone, not too many out there left who use their phone to talk on.  She almost always answers or calls back pretty quickly. Do not text her, she still thinks that having a cell phone off saves money even if you aren’t using it. Thus, she never EVER has it on. Her cell phone is in case of getting stuck in the car in the snow.  Doesn’t use it for anything else.  Second way to get a hold of her is snail mail and never with email.

Stepmom:  Email period!  She loves Apple and always has her I Pad, I phone or Macbook handy ready to email.

Daughter:  Texting only.  You can email her, she will read them, but texts back. You can text her and she’ll text back only when she wants to or needs something. Phone-rarely answers. Facebook-Oh we are not friends on there. not Cool.

Just a couple other friends to have a bit more fun on this subject and to show you it’s not just phone, text and Facebook that you will find people fastest: (You may want to take brain notes on your clients/friends/family members too or you can write them all out.  You’ll be amazed at what you find out!  and how easy it is to find them once you know where they hang and what they prefer!!!!!

Friend Bill:  @DadBillC on Twitter.  Bill is the first of my friends to be the most and easily accessable on Twitter first and foremost.  He went straight from phone to Twitter. Skipped Facebook and email all together. But,  I can get him in less than 5 minutes on twitter unless he’s sleeping.

co-worker Brandi:  foursquare.  I can actually shout down the hall to get her the quickest. But If I need to get a hold of her, I just go on to foursquare, do a check in with a fun note next to it and there she is!

Friend Ed:  He rarely answers the phone, rarely returns an email. But, Always within 10 minutes gets back to me on Facebook

Find out where your clients are and what they are using, it will make your day so much easier when you need to find them.  Make a list on paper, in your phone or just mentally.

My future prediction for the day:  Facebook will continue to grow to be the number one place you can find someone where you live, in another state or another country. It will be the fastest overall.  But the key is to find our where your clients are and what they use the most of, me-I still like the phone-but actually prefer my land line at work the best, somehow i feel more connected with the cords and lines and all that. weird, but fastest way to get me would be on my work email or my gmail, then my hotmail, then twitter, on my blog, one of my websites,  then foursquare, then Twitter… oh man oh man..just call me at 808 479-9928 or shout my name down the street.  And I bet when I write this similar subject on my blog next year or next month, it will be a lot different.  “Got to keep up to keep up.” Aloha for today! You can find me at:  @scottmackenzie3 on twitter            At  foursquare/Scott Mackenzie        Facebook/Scott Mackenzie in Hawaii or on Oahu will get you to me.    (808) 275-1106-0r-(808) 479-9928   Snail mail:  Scott Mackenzie 900 Fort Street 7th Floor Honolulu, Hawaii 96813  Scott Mackenzie 1403 Makiki Street B301 Honolulu, Hawaii 96814  click on my QR Code    or text me 24/7 at 808-479-9928

Some funInformation from Tom Asacker’s Newsletter from 6/6/11:

19-year-old Autumn Braden of Michigan put her “adorable”2-year-old cousin up for sale on eBay for $1,000. When police showed up, Braden said, “All I was trying to do was see how eBay worked.”

In 1989, there were 1.8 million email accounts. Today, there are more than 3 billion. Over 100 trillion emails were sent in 2010.

Facebook could be worth as much as $100 billion when it eventually goes public, making it larger than tech rivals Amazon and Cisco. That’s twice the value analysts calculated from the price Goldman Sachs paid last year for a share of the company. Facebook expects to make over $2 billion in earnings this year.

And the Many ways to reach Tom: (try to figure out the fastest way to get a hold of him..LOL)

Tom’s new book:

Some interesting reviews:

Tom’s home page:

About Tom:

Subscribe at:

Tom on Twitter:

Note: in case you were wondering:  When I answered Charles’ question about “Why I was on Facebook instead of out selling advertising”, I wrote back to him “I’m looking for some of my clients”   Have a Great Week!!

There’s only 11 minutes of Real Action in an NFL Football Game!

Yep, There are only about 11 minutes of real action in an NFL football game.. according to Tom Asacker speaker and author of “opportunity Screams-Unlocking Hears and Minds in Today’s Idea Economy”.  Can you believe that?  only 11 minutes and a game goes on for at least 3 hours if not longer!!

What does this mean to you and me in and regards to advertising? 

1.  Make sure you keep the SHOW in Show Business.  Whether it’s a football game, a radio remote at a car dealership or even your window display at your store.  Make sure you are providing your best version of your product or service at all times.  It maybe your 10th remote this month, but for your next customer, it might the first time they ever see you in their life and they are looking for you to perform, entertain and be on your A game.  A few quick and easy rules I require my people to do at remotes:  NO Eating at the Booth, NO Whispering to each other/gossiping about who did blah blah to whoever at wherevers.  Of course, wear your correct clothes and make sure that they are clean, smell good and fit. Do SMILE. DO talk to people as if they are the most important person in the world. Answer any and every question they may ask. If you don’t know the answer find it. And above all have fun or at least LOOK like you’re enjoying yourself!

2.  Make your Creative Creative:  If there are only 11 real minutes of real action in a football game and someone is DVR’ing it.  If your TV commercial isnt enticing, creative, fun, interesting, has a great first line or two-No one’s gonna watch it. They’ll skip on through to the 11 minutes of the real action of the game and watch someone else’s commercial if it’s all or any of the above. People don’t want yackety yack information, give them something they want like some more Show Biz, engage them, connect with them emotionally, entertain them, make them laugh, relate, do something different.  One time made a TV commercial where the talent talked for a few seconds then the sound went off, just in case I put some fun lines in print underneath while my expensive  24 seconds played on with the two guys moving their mouths with no sound coming out.  And ended it with a cute, fun, quick call to action.  It was different, it didn’t win any awards, some of the bosses and even the talent didn’t quite get it, ya know, even the production company questioned it. but People didnt fast forward through it, they STOPPED what they were doing to check and see if something was wrong with their TV and then watched the commercial. Going from Good to great just takes a few more minutes of think time.  Next time your need to write a commercial, take that time to do it great or find someone who can.

3.  Watch Peyton Manning play football:  He know’s that there are only 11 minutes of real playing time. Just watch him in action, he shouts, he bobs his head, he waves his arms, he gets pissed off, he gets happy, and he does all of this with no time off the clock.  He is a showman and a really good player too. But first and foremost he gets it-He does the SHOW Business. 

That’s all for today, I’m trying my best to entertain and give you something fun to read at least every other day, but today I really need some sleep. From what I hear, I have sleep apnea and who knows, maybe I only get 11 minutes of sleep each night, when I think I’m getting 6 hours. 

Hit me up with suggestions, comments, questions you may have later tonight here or @scottmackenzie3 on twitter  or tomorrow at:


Social Media Tips for Small Buisness’

I had the pleasure to see Social Media Guru Dan Zelikman talk a couple of weeks ago at the Hawaii Chamber of Commerce Event. It was at Dan’s first Social Media Seminar that I first heard of Foursquare, now 12 badges later, i had the chance to hear what’s new in Social Media. This was a Seminar for Small Business’ in Hawaii. Dan currently works at Hawaii’s on-line only newspaper. and you can find him at Here are the Highlights:

Content is KING
Engagement is QUEEN
You need BOTH to make things work well
Dont do one way conversations, make sure you engage your audience in a two-way communication
Context-Stay Relevent and Human
Brand Voice and Consistency are key
Variety is good
Listen first, then share.
Social Media is a marketing Tool not a Miracle..but it’s a great Marketing Tool

Here are some helpful areas that Dan Recommends for starters:
– Type in something that interests you and follow and watch them and see how they do it. Then take tips from them and do your own.

And to keep you up to date on Current Social Media Trends check out:

I’d also Add a few things like Twitpic-makes it real easy to upload pictures to your twitter account for free and I really enjoy I web on the mac for making personal websites really easy and fun to do! There’s No need to know HTML.

Have a nice Memorial Day Weekend!! @scottmackenzie3 on Twitter