On Saturday I went to another Pacific New Media Class. The class was entitled: “How to Use Social Media to Build your Professional and Personal Brand” taught by “Neenz” Faleafine. Neenz was the social media director for Governor Abercrombie, now works at Oceanit, and is the chief evangelist for Guy Kawasaki’s Alltop Website.
I personally think many of you would enjoy taking her class in the Spring, thus I won’t tell you everything I learned, but I will tell you a few pretty cool things:
1. the Hottest, Newest social media site is called Chime.In. It’s where all the cutting edge Techies are going to last week and this week. And did you know that there are over 500 Social Media sites in existence!!! OMG! But Facebook still rules with over 800 Million people on it! So, for marketing purposes, if you only choose one SM avenue, I would still advise using and getting good at FB.
2. Check out contxts.com. At this site you can set up your own electronic SMS business card. First just go there. Then after you are set yours up, you just take a new friends phone, put 50500 in the “To:” section then in the text section write your name. Then within 6 seconds, an electronic business card pops on to their smartphone screen. in plain English”text your name to 50500″. I love it, it’s almost as fun as QR codes, but I’m still pretty attached to those!
3. Set up Google Alerts for your name at Google.com\alerts, purchase your own domain name with your real name, check knowem.com to see how many you can still get using your own name, tag all your photos, tag your content relevent to your brand and as we learned before…Create Content because as Dan Z said “Content is King” and @NEENZrecommends that when you create content make sure it conveys what you want your personal brand to be, spell correclty and be specific!
I just got home from work a little while ago, so I need to go now, time to relax a bit before the new day starts. If you need some free ideas for any type of promotion or marketing campaign you are working on, feel free to email me anytime at scott.mackenzie@coxradio.com or give me a call at 275-1106. Take care and have a Great Mega Halloween Weekend!
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